Floral Design Advertising Plant: Paperwhite - Narcissus Term: Advertising
Paperwhite <ul><li>Genus: Narcissus </li></ul><ul><li>Availability: November – March </li></ul><ul><li>Color White </li></...
Advertising <ul><li>Paid promotional activities.  Supplying information to the public to induce people to buy a product. <...
Planning for advertising <ul><li>Any plan should address the following stages:  </li></ul><ul><ul><li>Who is the potential...
Media <ul><li>Websites:  Local </li></ul><ul><li>Newspaper </li></ul><ul><li>TV </li></ul><ul><li>Radio </li></ul><ul><li>...
Branding <ul><li>Strategy to differentiate products and companies, and to build economic value for both the consumer and t...
Signage <ul><li>1 st  impressions are everything </li></ul><ul><li>4-10 sec to convey your message </li></ul><ul><li>Messa...
Schedule <ul><li>Display case finish as soon as possible </li></ul><ul><li>Budvases Wednesday </li></ul><ul><li>Holiday ar...
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12 1 Advertising

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12 1 Advertising

  1. 1. Floral Design Advertising Plant: Paperwhite - Narcissus Term: Advertising
  2. 2. Paperwhite <ul><li>Genus: Narcissus </li></ul><ul><li>Availability: November – March </li></ul><ul><li>Color White </li></ul><ul><li>Fragrant, forced into bloom as a potted plant, prefers cooler temperatures </li></ul><ul><li>Small mass flower – clustered flower head is used to add mass </li></ul><ul><li>Longevity – 3-5 as a cut flower, longer as a potted plant </li></ul><ul><li>Usually not sold as a cut flower </li></ul>
  3. 3. Advertising <ul><li>Paid promotional activities. Supplying information to the public to induce people to buy a product. </li></ul>
  4. 4. Planning for advertising <ul><li>Any plan should address the following stages: </li></ul><ul><ul><li>Who is the potential TARGET AUDIENCE of the advert? </li></ul></ul><ul><ul><li>WHAT do I wish to communicate to this target audience? </li></ul></ul><ul><ul><li>Why is this message so IMPORTANT to them? </li></ul></ul><ul><ul><li>What is the BEST MEDIUM for this message to take </li></ul></ul><ul><ul><li>What would be the most appropriate TIMING ? </li></ul></ul><ul><ul><li>What RESOURCES will the advertising campaign need? </li></ul></ul><ul><ul><li>How do we CONTROL our advertising and monitor success? </li></ul></ul>
  5. 5. Media <ul><li>Websites: Local </li></ul><ul><li>Newspaper </li></ul><ul><li>TV </li></ul><ul><li>Radio </li></ul><ul><li>Billboards </li></ul><ul><li>Magazines </li></ul><ul><li>New Media - texting </li></ul>
  6. 6. Branding <ul><li>Strategy to differentiate products and companies, and to build economic value for both the consumer and the brand owner. </li></ul><ul><li>A brand is a logo </li></ul><ul><li>A brand is a company - Coca-Cola. </li></ul><ul><li>A brand is a risk reducer - familiarity </li></ul><ul><li>A brand is a personality , beyond function: Ipod vs MP3 </li></ul><ul><li>A brand is a cluster of values, - Banana Republic </li></ul><ul><li>A brand is added value - Mercedes </li></ul><ul><li>A brand is an identity or image - Volvo </li></ul><ul><li>A brand is a relationship - Chipotle </li></ul>
  7. 7. Signage <ul><li>1 st impressions are everything </li></ul><ul><li>4-10 sec to convey your message </li></ul><ul><li>Message can’t convey everything </li></ul><ul><li>Most important: </li></ul><ul><ul><li>Name of the Company </li></ul></ul><ul><ul><li>Idea of what they sell </li></ul></ul><ul><ul><ul><li>Not a list </li></ul></ul></ul><ul><ul><li>Feeling generated by the image </li></ul></ul>
  8. 8. Schedule <ul><li>Display case finish as soon as possible </li></ul><ul><li>Budvases Wednesday </li></ul><ul><li>Holiday arrangements due Thursday for Mrs. Parks – order flowers today </li></ul><ul><li>Friday & next week: make arrangements to sell & decorate building </li></ul><ul><li>Next Tues – Thurs: Fruit sale & make garlands & arrangements, make sale signs </li></ul><ul><li>Next Friday – Holiday Open House – help shoppers </li></ul>
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