Landscape Business Marketing Plant:  Jasmine Term: Marketing
Winter Jasmine Jasminum nudiflorum <ul><li>Plant type:  Groundcover, Vine  </li></ul><ul><li>USDA Hardiness Zones:  6b to ...
Marketing <ul><li>The business activity of presenting products or services in such a way as to make them desirable  </li><...
Landscape businesses <ul><li>Gallop poll results: 67% of respondents said that good references and reputation was the most...
Marketing Materials <ul><li>Business Cards </li></ul><ul><li>Leave them at garden centers, bulletin boards, extension serv...
Which do you think looks best? <ul><li>Use the best quality you can possibly afford </li></ul><ul><li>Don’t give too much ...
Marketing Materials <ul><li>Brochures </li></ul><ul><ul><li>Post at garden centers </li></ul></ul><ul><ul><li>Hand out to ...
Marketing Materials <ul><li>Website will pay for itself if done well </li></ul><ul><li>Good Ones </li></ul><ul><ul><li>htt...
Marketing Materials <ul><li>Phonebook – Yellow Pages </li></ul><ul><li>Relatively expensive </li></ul><ul><li>Used more by...
Marketing Materials <ul><li>Newspaper ads </li></ul><ul><ul><li>Expensive </li></ul></ul><ul><li>Hard to stand out without...
Make a business card <ul><li>Open Microsoft Word </li></ul><ul><li>Click on “File” </li></ul><ul><li>Click on “New” </li><...
Upcoming SlideShare
Loading in …5
×

1 5 Landscape Business Marketing

224 views
192 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
224
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

1 5 Landscape Business Marketing

  1. 1. Landscape Business Marketing Plant: Jasmine Term: Marketing
  2. 2. Winter Jasmine Jasminum nudiflorum <ul><li>Plant type: Groundcover, Vine </li></ul><ul><li>USDA Hardiness Zones: 6b to 11a </li></ul><ul><li>Height: 24&quot; to 48&quot; , Spread: 48&quot; to 96&quot; </li></ul><ul><li>Exposure: partial shade to full sun </li></ul><ul><li>Bloom Color: Yellow </li></ul><ul><li>Bloom Time: winter </li></ul><ul><li>Leaf Color: Green </li></ul><ul><li>Growth Rate: fast </li></ul><ul><li>Form: Rounded, Spreading or horizontal, Weeping </li></ul><ul><li>Landscape Uses: Arbor, Cascades, Erosion control, Foundation, Ground cover, Massing, Screen, Standard </li></ul><ul><li>Looks similar to forsythia but blooms 4-6 weeks earlier </li></ul>
  3. 3. Marketing <ul><li>The business activity of presenting products or services in such a way as to make them desirable </li></ul><ul><li>For Landscapers, marketing is getting clients </li></ul><ul><li>You can do great work, but if no one will hire you, your business will not succeed </li></ul>
  4. 4. Landscape businesses <ul><li>Gallop poll results: 67% of respondents said that good references and reputation was the most important factor in choosing a landscape business </li></ul><ul><li>“Word of mouth” advertising </li></ul><ul><li>Protect your reputation </li></ul><ul><li>“If a client is pleased with your work they will tell 1 person. If they are upset, they will tell 5 people” </li></ul>
  5. 5. Marketing Materials <ul><li>Business Cards </li></ul><ul><li>Leave them at garden centers, bulletin boards, extension service </li></ul><ul><li>Pass out extras to current clients so they can share </li></ul>
  6. 6. Which do you think looks best? <ul><li>Use the best quality you can possibly afford </li></ul><ul><li>Don’t give too much information </li></ul><ul><li>You can pay for your cards in 1 or 2 good jobs </li></ul>
  7. 7. Marketing Materials <ul><li>Brochures </li></ul><ul><ul><li>Post at garden centers </li></ul></ul><ul><ul><li>Hand out to clients </li></ul></ul><ul><li>Gives you more room to show off your business </li></ul>
  8. 8. Marketing Materials <ul><li>Website will pay for itself if done well </li></ul><ul><li>Good Ones </li></ul><ul><ul><li>http:// www.dougbibb.com / </li></ul></ul><ul><ul><li>http://boyerlandscapes.com/ </li></ul></ul><ul><ul><li>http://readinglandscapesinc.com/ </li></ul></ul><ul><li>Not so good </li></ul><ul><ul><li>http://www.jdlawnservice.com/ </li></ul></ul>
  9. 9. Marketing Materials <ul><li>Phonebook – Yellow Pages </li></ul><ul><li>Relatively expensive </li></ul><ul><li>Used more by older people than younger </li></ul>
  10. 10. Marketing Materials <ul><li>Newspaper ads </li></ul><ul><ul><li>Expensive </li></ul></ul><ul><li>Hard to stand out without spending a lot. </li></ul>
  11. 11. Make a business card <ul><li>Open Microsoft Word </li></ul><ul><li>Click on “File” </li></ul><ul><li>Click on “New” </li></ul><ul><li>On the right side, type “Business Card” in the search box </li></ul><ul><li>Select a form & download it. </li></ul><ul><li>Customize the picture </li></ul><ul><li>Enter your information </li></ul><ul><li>Print a test sample on regular paper </li></ul><ul><li>Have Mrs. Hilleary check it before printing on card paper. </li></ul>

×