Advertising

2. Advertising is a non-personal form of
promotion that is delivered through selected
media outlets, under most circumstances,
require the marketer to pay for message
payment

3.  The main purpose of advertising is to inform people about new
product of services offered by an organization
 persuade people to buy this product or make use of the services
offered and then to remind people about the organization and
encourage repeat purchases and use

4.  Advertising that is misleading to the customer
 http://www.youtube.com/watch?v=IUu2q7GK2kk
 http://www.youtube.com/watch?v=eax7GqQ3Uj4

5.  To trick the consumer into buying the product
 Some companies products may have inferior quality compared to
the same type of product by a different brand

6.  Customer can sue for false advertising
 Filling a complaint to National Consumer Complaints Centre (
with the store name, address, telephone number and the name of
your salesperson in hand)
 Don’t buy the higher price instead ask the salesperson for a
business card and walk out of the store