• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Franchising in Retail
 

Franchising in Retail

on

  • 183 views

 

Statistics

Views

Total Views
183
Views on SlideShare
183
Embed Views
0

Actions

Likes
0
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via SlideShare

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Franchising in Retail Franchising in Retail Presentation Transcript

    • Retail Franchise Knowledge Series July,16 &17, 2013 The Lalit Mumbai GREAT BRANDS + GREAT FRANCHISE PARTNERS = FRANCHISE PARTNER PROFITABILITY Leadership Growth . Direction
    • Today –Here and now • DAY 01 • RETAIL FRANCHISING ANSWERING THE CRITICAL QUESTION TO FRANCHISE OR NOT TO FRANCHISE TRANSFORMATION FROM 'A BUSINESS PLAN' TO 'FRANCHISE GROWTH PLAN' BUILDING THE RETAIL FRANCHISE BRAND M
    • Tomorrow – The Answer lies within you TNK • DAY 02 • RETAIL FRANCHISING CREATING AND ACHIEVING A MULTI-UNIT FRANCHISE NETWORK EXECUTING CORPORATE ASPIRATIONS AT THE FRANCHISEE LEVEL REFRANCHISING – CONVERTING COMPANYOWNED STORES TO FRANCHISE STORES
    • Completion Backwards Principle It is all about You Leadership Growth . Direction •Tell me about yourself and your Brand •What Knowledge are you seeking ? •What are your main Goals/Focus ? •What Blockage/ Roadblock is stopping you from achieving your Goals ? •Lets share our knowledge
    • Completion Backwards Principle Something about my Journey Brumby's Bakeries Holdings Limited and Controlled Entities Revenue ($'000's) 11,000 10,000 Revenue ($'000's) 9,000 8,000 7,000 6,000 Leadership Growth . Direction 5,000 2002 2003 2004 Year Ended 30 June 2005 2006
    • Some of my Clients Leadership Growth . Direction
    • 1975-1980 Short History – Lessons Learnt (1-8) Leadership Growth . Direction
    • 1981 to 1987 Queensland Move & Franchising (8-17) Lessons Learnt Leadership Growth . Direction
    • 1985 to 1987 Brumby’s - Boom & Bust (17-76) Receivers strip Company SOLD -Company Stores -Banjo’s -NSW Stores -USA Stores -Sold Stores – 76 to 54 Leadership Growth . Direction Brumby’s & Banjo’s Café Concept Stores USA
    • 1991 to 1999 Phoenix Rises From The Ashes (54-239) Growth then stagnation • • 40 franchisees /Management & Supplier • • • Leadership Growth . Direction Consortium buys Company $0.01 Share Value $1.7 M 8 other bidders – inc Bakers Delight Failed to plan
    • ANSWERING THE CRITICAL QUESTIONTO FRANCHISE OR NOT TO FRANCHISE Chapter 11  How can your Retail model be replicated? Is the brand franchisable: A feasibility analysis. Analysing your business strengths and scalability options.  How to combine product and service franchising?  Attaching importance of human attributes risk-taking, leadership, motivation and an ability to resolve crises - to your retail brand. How can we start building retail brand equity by leveraging on franchising? (D 1 S 1)
    • The Owner’s Eye Viewing the business from the owner’s perspective and acting accordingly
    • TRANSFORMATION - FROM 'A BUSINESS PLAN' TO 'FRANCHISE GROWTH PLAN’ Chapters 3, 4 And 5  Preparing a blue print for franchise format determining the Franchise fee, product margins at sale to non-sale period, stock turnover, stock correction, EOSS road map, organisational structure and roll out.  Defining the organisation production/logistics capability (viz. number of retail touch points) including the average stock production time/production-to-delivery cycle.  Determining a win-win Franchise Business Model and its ROI.  Determining economic viability in terms of stock transfer and stock correction. (D 1 S 2)
    • “if you fail to plan you plan to fail “ or “we can’t fail , we don’t have a plan”
    • 2003 to 2007 8 Step plan • • • Leadership Growth . Direction (272-321) Past research Spectrum Demographics Julie Dang – Usage and Attitude Survey
    • 2003 to 2007 8 Step Plan (272-321) • • • • • • Leadership Growth . Direction 2.5% levy introduced Sell more bread No 282 strategy TVC x 3 PR Charity Focus
    • BUILDING THE RETAIL FRANCHISE BRAND Chapters 6 , 7 and 8 Financial Implications on Developing a Franchise System Cost of development and anticipated return-on investment for the company. Organisational requirements headquarters and field. Building Operation Manuals and Training Programs What they should contain. How they can be used to manage change. Risky issues you should consider when creating manual and training program content. The use of web-based training and operating manuals in Franchise systems . (D 1 S 3)
    • 2003 to 2007 8 Step plan (272-321) Company Culture Board of Directors Managing Director General Manager BBL - Operations VIC Leadership Growth . Direction Corporate Franchising Procurement Training Bakery QLD/ NNSW NSW/ ACT Finance & Administration Masters - Operations WA/ NT Information Technology FNQ/ NZ SA Franchise Development Property Marketing Overseas Development
    • 2003 to 2007 8 Step Plan • • • • • • Leadership Growth . Direction (272-321) Reward and benchmark BHAG Replace underperformers –Heard Golden Handcuffs Owners eye ¼ Meetings and Weekly stand-up Meetings
    • 2003 to 2007 8 Step Plan Stand up meetings 1. What's up ? 2. Focus 3. Blockages 4. Intelligence/ideas Leadership Growth . Direction 5. Sign off (272-321)
    • 2003 to 2007 8 Step Plan Leadership Growth . Direction (272-321) (D 1 S 3)End
    • MANAGING EXPANSION STRATEGIES; UNDERSTANDING THE WHEN AND HOW OF USAGE - Single unit franchising - Area development and multi-unit franchising - Area representation franchising - Master franchising - Putting together a quality franchise agreement
    • Day 2 Recap – Helicopter v Trench view • It is all about T.E.A.M. • Re focus on your goals • Blockages/ Bottlenecks /CC Issues • Completion Backwards principle
    • DAY 02 CREATING AND ACHIEVING A MULTI-UNIT FRANCHISE NETWORK Chapters 2 and 5 How to build the multi-unit franchise business network. How to increase the new store development pipeline with in the existing franchise Building corporate structure at franchise level 1) (D 2 S
    • CREATING AND ACHIEVING A MULTI-UNIT FRANCHISE NETWORK
    • CREATING AND ACHIEVING A MULTI-UNIT FRANCHISE NETWORK
    • CREATING AND ACHIEVING A MULTI-UNIT FRANCHISE NETWORK
    • Day 02 EXECUTING CORPORATE ASPIRATIONS AT THE FRANCHISEE LEVEL Chapters 6 and 9 How to maximise your Franchisee 'relational' capital? Benefits of an open channel of communication between the headquarters and field offices (Support Office). 'Franchisee talk' sessions for understanding concerns and reuniting them with organisational goals. Role of Franchisees and Partners in the yearly growth plan for ongoing growth. (D 2 S 2)
    • Leadership Growth . Direction
    • CC & SPC
    • EXECUTING CORPORATE ASPIRATIONS AT THE FRANCHISEE LEVEL
    • EXECUTING CORPORATE ASPIRATIONS AT THE FRANCHISEE LEVEL
    • CRM
    • Handling Complaints
    • PR
    • Day 02 REFRANCHISING - CONVERTING COMPANY OWNED STORES TO FRANCHISE STORES oDetermining what assets or markets should be sold. o How to value the existing store for franchising ? o Who should control the lease until it's time for renewal? o Is franchising a loss-making company-owned store a good idea? oWhose job is to create or train M&A for the success of the program? (D 2 S 3)
    • Leadership Growth . Direction
    • How will you create transformational shift “Last car to pass, here I go” Golden Earring The Helicopter view V The Trench view   List your top 3 actions Identify your biggest roadblock that will  Jumpshift! your business Follow the steps
    • Last comments -next steps ? Leadership Growth . Direction