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Continuous ValidationShihab Hamid and Sherif MansourProduct Guys @ Atlassian
BuildMeasureLearn2.0
Problem( Idea( Prototype( Product(Problem( Idea( Prototype( Product(Problem( Idea( Prototype( Product(Problem( Idea( Proto...
on the cheapContinuous Validation
Problem( Idea( Prototype( Product(
Validate the problem1 Urgent?2 Pervasive?3 Pay to solve?
SurveysGroup your market into common problem areasUser Story MappingMap out user flow and solve the biggest pain pointCusto...
Problem( Idea( Prototype( Product(
Give them $100Force the prioritisation question on your customersSell before you buildMarket your solution as it were buil...
Problem( Idea( Prototype( Product(
validate before youSTART
fakeit till youmake IT
tools to help youfake IT
Build a user interface “Flatpack”http://atlss.in/AUIFlatpack
Per-user extensionsGreat for visual prototypes, quick DOM manipulation,dialogs, prompts, JS-based changes...Quick and easy...
speedfidelity?
speedfidelity?
Faking it: A recipeKeynote Edition1 Make your baseTake a screenshot with the main screen(s) you want to work with,paste in...
Build a toolboxCreate a visual library of your product components, consider aJavaScript framework or prototype in Keynote ...
Problem( Idea( Prototype( Product(
friction
GOT FEEDBACK?PRIZEmovie tix
Easily express yourselfQuick and simpleRate this feature:badgoodgreat↓ barrier to entryAvoid login, reduce the amount of fi...
Problem( Idea( Prototype( Product(
Thank you!@sherifmansoursherif@atlassian.com@shihabhamidshihab@atlassian.com
Continuous Validation - Lean Startup Machine Sydney 2013
Continuous Validation - Lean Startup Machine Sydney 2013
Continuous Validation - Lean Startup Machine Sydney 2013
Continuous Validation - Lean Startup Machine Sydney 2013
Continuous Validation - Lean Startup Machine Sydney 2013
Continuous Validation - Lean Startup Machine Sydney 2013
Continuous Validation - Lean Startup Machine Sydney 2013
Continuous Validation - Lean Startup Machine Sydney 2013
Continuous Validation - Lean Startup Machine Sydney 2013
Continuous Validation - Lean Startup Machine Sydney 2013
Continuous Validation - Lean Startup Machine Sydney 2013
Continuous Validation - Lean Startup Machine Sydney 2013
Continuous Validation - Lean Startup Machine Sydney 2013
Continuous Validation - Lean Startup Machine Sydney 2013
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Continuous Validation - Lean Startup Machine Sydney 2013

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Tools and techniques you can use to validate your startup during each phase of product inception, from identifying the right problem to solve through to delivering your solution.

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Transcript of "Continuous Validation - Lean Startup Machine Sydney 2013"

  1. 1. Continuous ValidationShihab Hamid and Sherif MansourProduct Guys @ Atlassian
  2. 2. BuildMeasureLearn2.0
  3. 3. Problem( Idea( Prototype( Product(Problem( Idea( Prototype( Product(Problem( Idea( Prototype( Product(Problem( Idea( Prototype( Product(
  4. 4. on the cheapContinuous Validation
  5. 5. Problem( Idea( Prototype( Product(
  6. 6. Validate the problem1 Urgent?2 Pervasive?3 Pay to solve?
  7. 7. SurveysGroup your market into common problem areasUser Story MappingMap out user flow and solve the biggest pain pointCustomer InterviewsIdentify common pain-points and underlying problems
  8. 8. Problem( Idea( Prototype( Product(
  9. 9. Give them $100Force the prioritisation question on your customersSell before you buildMarket your solution as it were built using a landing pageInterviews & SurveysEngage your customers and aggregate their perspective
  10. 10. Problem( Idea( Prototype( Product(
  11. 11. validate before youSTART
  12. 12. fakeit till youmake IT
  13. 13. tools to help youfake IT
  14. 14. Build a user interface “Flatpack”http://atlss.in/AUIFlatpack
  15. 15. Per-user extensionsGreat for visual prototypes, quick DOM manipulation,dialogs, prompts, JS-based changes...Quick and easy to hack upHTML + CSS + JS and you’re doneUser-specific extensions (“Speakeasy”)http://developer.atlassian.com/display/SPEAK
  16. 16. speedfidelity?
  17. 17. speedfidelity?
  18. 18. Faking it: A recipeKeynote Edition1 Make your baseTake a screenshot with the main screen(s) you want to work with,paste in Keynote.2 Mix & match keynote goodnessUse pre-prepared some ready-to-use dialogs, menus, buttons... all inKeynote ready to to mix in with your recipe.3 Apply desired icing on topLink parts of the screen, transition slides show screen flows, animateto show interaction... it’s all up to you!
  19. 19. Build a toolboxCreate a visual library of your product components, consider aJavaScript framework or prototype in Keynote or PowerPoint.It’s okay to fake itSave time and money - validate your concepts, fast.12639Use the right toolHigh fidelity prototypes are not always what you want.Choose the right tool for each situation.
  20. 20. Problem( Idea( Prototype( Product(
  21. 21. friction
  22. 22. GOT FEEDBACK?PRIZEmovie tix
  23. 23. Easily express yourselfQuick and simpleRate this feature:badgoodgreat↓ barrier to entryAvoid login, reduce the amount of fields, contextswitching...* requiredMake it fun!Think of how you can incentivise.PRIZEmovie tix
  24. 24. Problem( Idea( Prototype( Product(
  25. 25. Thank you!@sherifmansoursherif@atlassian.com@shihabhamidshihab@atlassian.com
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