Continuous Validation - Lean Startup Machine Sydney 2013

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Tools and techniques you can use to validate your startup during each phase of product inception, from identifying the right problem to solve through to delivering your solution.

Tools and techniques you can use to validate your startup during each phase of product inception, from identifying the right problem to solve through to delivering your solution.

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  • 1. Continuous ValidationShihab Hamid and Sherif MansourProduct Guys @ Atlassian
  • 2. BuildMeasureLearn2.0
  • 3. Problem( Idea( Prototype( Product(Problem( Idea( Prototype( Product(Problem( Idea( Prototype( Product(Problem( Idea( Prototype( Product(
  • 4. on the cheapContinuous Validation
  • 5. Problem( Idea( Prototype( Product(
  • 6. Validate the problem1 Urgent?2 Pervasive?3 Pay to solve?
  • 7. SurveysGroup your market into common problem areasUser Story MappingMap out user flow and solve the biggest pain pointCustomer InterviewsIdentify common pain-points and underlying problems
  • 8. Problem( Idea( Prototype( Product(
  • 9. Give them $100Force the prioritisation question on your customersSell before you buildMarket your solution as it were built using a landing pageInterviews & SurveysEngage your customers and aggregate their perspective
  • 10. Problem( Idea( Prototype( Product(
  • 11. validate before youSTART
  • 12. fakeit till youmake IT
  • 13. tools to help youfake IT
  • 14. Build a user interface “Flatpack”http://atlss.in/AUIFlatpack
  • 15. Per-user extensionsGreat for visual prototypes, quick DOM manipulation,dialogs, prompts, JS-based changes...Quick and easy to hack upHTML + CSS + JS and you’re doneUser-specific extensions (“Speakeasy”)http://developer.atlassian.com/display/SPEAK
  • 16. speedfidelity?
  • 17. speedfidelity?
  • 18. Faking it: A recipeKeynote Edition1 Make your baseTake a screenshot with the main screen(s) you want to work with,paste in Keynote.2 Mix & match keynote goodnessUse pre-prepared some ready-to-use dialogs, menus, buttons... all inKeynote ready to to mix in with your recipe.3 Apply desired icing on topLink parts of the screen, transition slides show screen flows, animateto show interaction... it’s all up to you!
  • 19. Build a toolboxCreate a visual library of your product components, consider aJavaScript framework or prototype in Keynote or PowerPoint.It’s okay to fake itSave time and money - validate your concepts, fast.12639Use the right toolHigh fidelity prototypes are not always what you want.Choose the right tool for each situation.
  • 20. Problem( Idea( Prototype( Product(
  • 21. friction
  • 22. GOT FEEDBACK?PRIZEmovie tix
  • 23. Easily express yourselfQuick and simpleRate this feature:badgoodgreat↓ barrier to entryAvoid login, reduce the amount of fields, contextswitching...* requiredMake it fun!Think of how you can incentivise.PRIZEmovie tix
  • 24. Problem( Idea( Prototype( Product(
  • 25. Thank you!@sherifmansoursherif@atlassian.com@shihabhamidshihab@atlassian.com