10 Things You Should KnowAbout The Future of Retailing @ www.shifttodigital.com @ www.twitter.com/shifttodigital Steve Ramirez | March 2013 Source: PwC: Understanding how US online shoppers are reshaping the retail experience
Top 5 Reasons CustomersResponses To Shopping Online:1. Ability to Shop wherever I want2. Ability To Find Lower Prices3. It’s Quicker Than Visiting Retail Shops4. It’s Easier Than Visiting Retail Shops5. It’s Easier To Compare Products & Offers
So What Are 2 Important Questions That Business Owners Need To Be Asking Or Trying To Resolve?
Question # 1How will your customers multichannelshopping behaviors continue to evolve?
Question # 2What types of investments need to bemade in order to meet your customerexpectations?
The Problem:Consumers are leading and shapingthe multichannel trend, withretailers lagging behind.
What Is Multichannel Shopping?In summary it’s customers buyingthrough various distribution channels(Such as Brick & Mortar, Online, TVShopping Networks, Direct Mail, MobileApplications, etc.
The Challenge:Is closing the current gap andaligning the business operatingmodel with current consumermultichannel expectations.
The Opportunity:By 2015, US retail e-commerce salesare expected to reach $279 billionand is still open for business.Source: US Online Retail Forecast, 2010 To 2015, Forrester Research, Inc., February 2011