This document contains 27 ideas for making and saving more money presented by James Feldman. The ideas include registering trademarks and logos, finding seasoned advisors, focusing on decluttering, charging accordingly based on value rather than price, being inquisitive, delegating tasks, and avoiding too much planning without action. Feldman emphasizes having a clear vision, mission and values to achieve good results and provides various tools and resources under each idea for implementation.
Bring up recent events that create a need relevant to your offerings.
Identify which social media channels based on Step 2 to utilize to achieve your goals (not etched in stone as you may need to be flexible in re-acquiring an audience that might transition from Facebook to Twitter, to Google +)
Bring up recent events that create a need relevant to your offerings.
Identify which social media channels based on Step 2 to utilize to achieve your goals (not etched in stone as you may need to be flexible in re-acquiring an audience that might transition from Facebook to Twitter, to Google +)
I know that if price really controlled buyer behavior, then this broad range of prices for similar products and services would not exist.
Many of your Customer Service managers may believe that price is their competitive differentiation. You know your organization simply cannot sustain it.
There will always be someone who will come into your market and compete with you head-to-head for your customers at a cheaper price. Your organization should help educate your team to understand lower prices in the revenue cycle does not create long term profitability.
Better Results
Better Outcomes
Come from
Questioning
Observing
Networking
Experimenting
Associational Thinking
1. Is there an important problem that customers can't address because existing solutions are expensive or inconvenient? Is there a high-potential job to be done?
2. Is there a disruptive way to solve the problem in a simpler, more convenient or more affordable way?
3. Is there a plausible hypothesis about an economically attractive, scalable business model? Answering this question doesn't require a detailed financial model, but it does require a sensible story that's at least conceivable - an a plan to turn that hypothesis into reality.
4. Does the team have the right stuff to course-correct according to in-market learning? Remember, the odds are high that the first idea isn't quite right. A team that is dogmatic and keeps trying to prove it is right is the wrong team for many innovation efforts.
5. Can early profitability be a choice? Ultimate success requires a profitable model. The sooner there is a line of sight to profits, the better.
Part of the reason so much of innovation is driven by entrepreneurs and independents
is that they are fully committed to their own ideas in ways most working people, including executives, are not.
Set goals and expectations (sales leads, clients, customer service, networking); what is it that you want out of social media channels. What is your strategy? Joe Pulizzi – social media strategy first starts with a content strategy. Create a compelling, consistent content initiative that answers problems (real or conceived) and position your organization as the go-to resource. Social, search and lead generation initiatives start with a content strategy first