Meaningful  Business  Wins
    How companies are creating meaningful value in the 21st century  
Really  cool  things  are  happening.  
Businesses  are  creating  a  new  kind  of  value.
At  shiftalliance  we  call  this  meaningful value.
meaningful:  having  a  significant  quality  or  purpose.
There  are  infinite  ways  that  21st  century  
enterprises  are  building  meaningful value.
                          ...
Here’s  a  taste  of  “better  practices”  that  create  
   meaningful value in  business.  They  are:


         meaning...
Developing  and  learning  should  always  be  fun
Bamboo  Bike  involves  you  in  the  whole  process  of  building  you...
Repurposing  can  connect  you  to  your  personal  history
ReMade  takes  your  old  leather  jacket  after  its  worn  o...
Working  at  home  office  allows  for  flexibility  and  time
Continental  reservation  agents  are  allowed  to  work  f...
Engage  the  community  with  mobile  networking
Cool  Haus  uses  Twitter  to  let  people  know  where  their  ice  crea...
Personalization  lets  you  shine
Its  My  Scar  makes  jewelry  to  match  your  scar  and  reflect  the  story  behind  ...
The  story  within  is  personal  and  powerful
TOMS  shoes  gives  a  free  pair  of  shoes  to  a  child  in  need  for ...
Focusing  on  personal  strengths  and  interests  
enables  each  employee's  potential
yelp!  has  a  VP  of  People  fo...
Crowd  sourcing  encourages  creativity  and  involvement
Threadless  asks  for  new  designs  from  the  community  then ...
Diversity  and  new  thinking  inspires  innovation
      A  notable  percentage  of  employee's  time  is  spent  freely ...
Moving  people  for  a  positive  change
Expedia  books  travel  plans  for  both  business  needs  and  vacation  dreams
...
Diversity  builds  a  stronger  workforce
Indigenous  organic  apparel  is  all  made  by  the  crafts  people  of  indige...
Serve  the  under-­served  community
Kiva  enables  individual  loans  to  low  income  individuals  in  need  to  get  fu...
Relationships  are  just  as  important  as  performance
Joie  de  Vivre  managers  are  measured  on  the  health  of  th...
Energize  individuals  to  mobilize  a  community
Nine  Inch  Nails  now  distributes  their  music  for  free




       ...
Viral  messages  stimulate  21C  value  based  communities
Pepsi  has  dropped  their  Super  Bowl  advertising  in  favor...
Enabling  education  animates  imaginations  
Vittana  enables  funding  for  education  for  under  served  communities

...
Causes  less  total  CO2  emissions
Zipcar  enables  car  sharing,  there  by  reducing  the  number  of  cars  on  the  r...
Profit  sharing  enriches  a  community
An  Alverado  worker  can  earn  $65K  a  year  making  bread  because  of  their ...
Give  it  a  second  chance  with  re-­useable  materials
Simple  shoes  is  an  impressive  pioneer  in  the  area  of  r...
Local  partners  create  a  sustainable  community
Burgerville  partners  are  all  organic,  local  and  follow  sustaina...
Bio-­degradable  materials  keep  the  Earth  pure
gDiapers  has  pioneered  bio  degradable  diapers




                ...
Recycling  keeps  things  moving
Vert  catering  is  all  organic  and  as  thorough  as  you  can  get  in  terms  of  re...
We  help  businesses  with  Meaningful Business Model Innovation
& Design.  We  use  231  better  practices  as  inspirati...
shiftalliance eBook
shiftalliance eBook
shiftalliance eBook
shiftalliance eBook
shiftalliance eBook
shiftalliance eBook
shiftalliance eBook
shiftalliance eBook
shiftalliance eBook
shiftalliance eBook
shiftalliance eBook
shiftalliance eBook
shiftalliance eBook
shiftalliance eBook
shiftalliance eBook
shiftalliance eBook
shiftalliance eBook
shiftalliance eBook
shiftalliance eBook
shiftalliance eBook
shiftalliance eBook
shiftalliance eBook
shiftalliance eBook
shiftalliance eBook
Upcoming SlideShare
Loading in …5
×

shiftalliance eBook

671 views

Published on

An introduction to meaningful value in business. Enjoy !

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
671
On SlideShare
0
From Embeds
0
Number of Embeds
41
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

shiftalliance eBook

  1. 1. Meaningful  Business  Wins How companies are creating meaningful value in the 21st century  
  2. 2. Really  cool  things  are  happening.   Businesses  are  creating  a  new  kind  of  value.
  3. 3. At  shiftalliance  we  call  this  meaningful value.
  4. 4. meaningful:  having  a  significant  quality  or  purpose.
  5. 5. There  are  infinite  ways  that  21st  century   enterprises  are  building  meaningful value.   shiftalliance  has  identified  231.
  6. 6. Here’s  a  taste  of  “better  practices”  that  create   meaningful value in  business.  They  are: meaningful to  individuals  (m2i) meaningful to  communities  (m2c) or  meaningful to  the  environment  (m2e)
  7. 7. Developing  and  learning  should  always  be  fun Bamboo  Bike  involves  you  in  the  whole  process  of  building  your  bamboo  bike "Everyone who leaves the studio says, 'Wow, my bike is my favorite object now.' " ~Marty Odlin
  8. 8. Repurposing  can  connect  you  to  your  personal  history ReMade  takes  your  old  leather  jacket  after  its  worn  out  and  makes  a  bag  out  of  it  that  retains  your   memories  from  the  jacket “Everything in the re:made shop has had a previous life and was re- claimed by the folks at re:made.” ~Clair
  9. 9. Working  at  home  office  allows  for  flexibility  and  time Continental  reservation  agents  are  allowed  to  work  from  home “The hours are flexible, you can work whatever hours and days you want...trading capabilities are great!”
  10. 10. Engage  the  community  with  mobile  networking Cool  Haus  uses  Twitter  to  let  people  know  where  their  ice  cream  truck  will  be  and  find  out  where  it   should  go  next “COOL HAUS! the perfect ending to a burgergasm..” ~burgergasm
  11. 11. Personalization  lets  you  shine Its  My  Scar  makes  jewelry  to  match  your  scar  and  reflect  the  story  behind  it “This scar represents pain and hope for my family and me. I wear it with pride.” ~Sonya
  12. 12. The  story  within  is  personal  and  powerful TOMS  shoes  gives  a  free  pair  of  shoes  to  a  child  in  need  for  every  pair  that  is  sold “Thank god there are people to do this type of thing so others will follow the model.” ~2 Angel McKenna
  13. 13. Focusing  on  personal  strengths  and  interests   enables  each  employee's  potential yelp!  has  a  VP  of  People  focused  on  understanding  then  satiating  the  needs  and  desires   of  its  employees “Wonderful people from the ground up. If you get the opportunity, go for it!”
  14. 14. Crowd  sourcing  encourages  creativity  and  involvement Threadless  asks  for  new  designs  from  the  community  then  asks  them  to  vote  on  their  favorites “Thanks to threadless i have the coolest shirt at the laundromat that isn't being washed.” ~mtasticical
  15. 15. Diversity  and  new  thinking  inspires  innovation A  notable  percentage  of  employee's  time  is  spent  freely  exploring  their  new  ideas “What has made Google really great are the brilliant minds that work there.”
  16. 16. Moving  people  for  a  positive  change Expedia  books  travel  plans  for  both  business  needs  and  vacation  dreams “"Neatly executed, honest and clear.” ~Zemanta
  17. 17. Diversity  builds  a  stronger  workforce Indigenous  organic  apparel  is  all  made  by  the  crafts  people  of  indigenous  nations “Indigenous Designs are role models in the industry– they have been trailblazing pioneers in organic and fair trade clothing for the last fifteen years.” ~Jute & Jackfruit
  18. 18. Serve  the  under-­served  community Kiva  enables  individual  loans  to  low  income  individuals  in  need  to  get  funding  for  new  business  ideas “I've been with Kiva for a few years now and have helped several indi- viduals with their goals. Micro-financing is a real effective effort to help local communities and small business.” ~darkgreenjoe
  19. 19. Relationships  are  just  as  important  as  performance Joie  de  Vivre  managers  are  measured  on  the  health  of  their  relationships  as  well  as  their  work  performance “The Hotel Montgomery is a gem amongst jewels.” ~A Yahoo! Contributor
  20. 20. Energize  individuals  to  mobilize  a  community Nine  Inch  Nails  now  distributes  their  music  for  free “Thanks to NIN everyday is NOT exactly the same.“ ~tigerpath
  21. 21. Viral  messages  stimulate  21C  value  based  communities Pepsi  has  dropped  their  Super  Bowl  advertising  in  favor  of  cause  marketing,  to  gather  ideas  from   the  community  to  improve  the  community “What a great example of forward thinking in the marketing world.” ~Matt Courtland
  22. 22. Enabling  education  animates  imaginations   Vittana  enables  funding  for  education  for  under  served  communities “It is refreshing to see entrepreneurs tackle the issue of extreme global poverty and we need to support them.” ~Andy Liu
  23. 23. Causes  less  total  CO2  emissions Zipcar  enables  car  sharing,  there  by  reducing  the  number  of  cars  on  the  road “Forget everything you know about car rentals.” ~mithril
  24. 24. Profit  sharing  enriches  a  community An  Alverado  worker  can  earn  $65K  a  year  making  bread  because  of  their  equitable   compensation  policy “Rather, this is a vibrant community where members legitimately are interested in and care for the wellbeing of its members.” ~Dean Walker
  25. 25. Give  it  a  second  chance  with  re-­useable  materials Simple  shoes  is  an  impressive  pioneer  in  the  area  of  re-­used  and  sustainable  materials  fro  shoes “madebyjewls: is in love with my Simple shoes. They're made from hemp and car tires and are so comfy!”
  26. 26. Local  partners  create  a  sustainable  community Burgerville  partners  are  all  organic,  local  and  follow  sustainable  practices “fresh, local and sustainable! thats where i grind my burgers!” ~timbuk758
  27. 27. Bio-­degradable  materials  keep  the  Earth  pure gDiapers  has  pioneered  bio  degradable  diapers “gDiapers are the best kept secret among diapers.” ~Kathleen M. Mcdermott
  28. 28. Recycling  keeps  things  moving Vert  catering  is  all  organic  and  as  thorough  as  you  can  get  in  terms  of  re-­cycling “As if they weren’t cool enough already, they have taken it one step further by launching their office bike deli service.” ~simón
  29. 29. We  help  businesses  with  Meaningful Business Model Innovation & Design.  We  use  231  better  practices  as  inspirations  to   discover  unique  opportunities  to  create  greater  value  for   your  company.   Our  unique  methodology  helps  businesses  energize  and   differentiate  themselves  in  the  21st  century  marketplace.     Shift  into  a  meaningful  mindset.  www.shiftalliance.com email:  info@shiftalliance.com phone:  Seattle,  WA  office  206.201.2641 Los  Angeles,  CA  office  310.773.7679

×