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Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
Shiftalliance Better Practices Intro
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Shiftalliance Better Practices Intro

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An introduction to better practices for meaningful value creation by shiftalliance

An introduction to better practices for meaningful value creation by shiftalliance

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  • Little Pickle Press is a 21st Century children's media publisher dedicated to by inspiring our readers to help children in need, celebrate diversity, and protect the environment.




  • most transparent sustainable shoe company
    impressive materials innovation, innovation and diversification of raw goods to ensure sustainability. Trendy designs, coming from the company that started as the antithesis of fashionable shoe designs in the early 90's.

    parent is Decka, who started UGG's
  • many trends out there in business: some becoming mainstream, some newer
    green, social responsibility,
  • E unique experience emotional value, rational value play based
  • we chose to describe this shift as being about business now creating meaningful value
  • firstly we developed 231 better practices based on our studies
  • firstly we developed 231 better practices based on our studies

  • ... a blue ring for those better practices that are meaningful to the community
  • patient to patient story sharing
    a platform for collecting and sharing real world, outcome-based patient data (patientslikeme.com. data-sharing partnerships are established with doctors, pharmaceutical and medical device companies, research organizations, and non-profits to advance the knowledge required to cure these deseases.

    dedicated to making a difference in the lives of patients diagnosed with life-changing diseases, this is a new system of medicine by patients for patients, giving patients the power to control their disease and to share what they learn with others.

    patients are able to connect with each other to share their experiences and get advice and insights
  • old time delivery, new age responsibility
    By composting and recycling all excess food onsite, using biodegradable tableware, and supporting local farmers, Vert Catering leads in responsible catering. A robust catering service and menu is paired with a personal bike delivery service that brings you sandwiches and soups on a 1926 traditional Pashley British Bakers Bicycle for under $10.
  • second pair is given free to a child in need
    community involvement creates ‘values meaning’ when worn
    fresh designs every week; keep community engaged
    designs based on authentic Argentinian design
    shoes in ethiopia help prevent the disease podo
    community creativity and voting involvement with income !
    clear viral community effectively built
    people can join vagabond tour spreads word
    new vegan shoes in line
    20C manufacturing / shipping

  • second pair is given free to a child in need
    community involvement creates ‘values meaning’ when worn
    fresh designs every week; keep community engaged
    designs based on authentic Argentinian design
    shoes in ethiopia help prevent the disease podo
    community creativity and voting involvement with income !
    clear viral community effectively built
    people can join vagabond tour spreads word
    new vegan shoes in line
    20C manufacturing / shipping

  • leather jackets remade into designer bags
    consumers cam provide their own old jacket to be remade. they also use cast offs from the automotive and furniture industries.
    goes beyond just being sustainable by using good design, Shannon South the founder demonstrates the importance of building brand: photography: showing the process, telling a story, and adding charming and recognizable details like silk scarf lining

    re: Luxe upcycling: from cashmere sweaters to soft toys




  • ... a blue ring for those better practices that are meaningful to the community
  • inner tubes carpet padding, bamboo, cork, cotton
    most transparent sustainable shoe company
    impressive materials innovation, innovation and diversification of raw goods to ensure sustainability. Trendy designs, coming from the company that started as the antithesis of fashionable shoe designs in the early 90's.

    parent is Decka, who started UGG's
  • an eco conscious diaper company where customers provide feedback for product development, research retail stores, sell their products
    with 3962 Facebook fans a new sku gets 80 comments within a day. gDiaper.com site has: this week at g. volunteer to become a gmom or gdad. An adopt a store program for g moms or g dads volunteer to help company with in-store demos, mothers groups, review in stock / placement at retail and do a survey monkey report. They get: samples and coupons for many other companies who are trying to reach them. They have lunch or diner with these folks everytime they are in their town. The consumers don’t get money nor want it. They now have consumers who embroider their products and sell on to Etsy etc !
  • Pepsi refresh project enabling multiple communities by building support and creating funding
    Pepsi drops Super Bowl ads in favor of cause marketing
    "After 23 years of advertising during the Super Bowl, PepsiCo is pulling its beverage ads in favor of an upcoming cause marketing program,. Pepsi's new cause marketing program will let consumers choose community programs to receive grant money from the beverage company, which has set aside $20 million of its ad dollars for the program."
  • Twitter powered truck sells ice-cream
    in LA, hand made ice cream sandwiches, from pink and chrome converted postal jeeps.
    local and organic ingredients, 2X2X1 inch sandwiches w/ 5 architecturally inspired themes like the Frank Berry, or Mies Vanilla Rohe. Customization also possible.edible spoons and popsicles are next

    rice paper wrapper with edible brand name or logo advertising.
    people like their little luxuries in recessions

    location broadcasted by twitter ( @coolhaus ).
  • Kid books about grown up subjects that kids need to learn
    the books are fully 'green', and there is a strong focus on supporting teachers, parents, grandparents and librarians as they seek to educate. Also an emerging focus on community development of kids around these subjects. LLP is very 21C, with its green focus, charitable contributions, management approach and intent to become a B corp
  • ... a blue ring for those better practices that are meaningful to the community
  • Generosity is a better practice. Sony green was a recycling program to support the shift from analogue to digital TV, but they chose to accept all makes and types of electronics, and re-cycled for free.


    all brands electronics recycling
    offering electronics re-cycling in time for the big switchover form analogue to digital
    can build goodwill Sony accepts all makes and types of electronics and its free


  • fast food chain goes local
    dedicated to offering local, seasonal and organic food options. Strawberry shakes only in summer, sweet potato fries and pumkin shakes in fall.

    canolla oil is re-cycled into bio-diesel fuel, wind generated electricity program, staff initiated composting and re-cycling program

  • firstly we developed 231 better practices based on our studies



  • major innovations in company management over the past 150 years. Current management systems reflect philosophies that were developed in an earlier era of greater stability. A quick primer on the different management ideas (note – cannot find information on McCollum):
    Taylor: Frederick Winslow Taylor advocated: “It is only through enforced standardization of methods, enforced adoption of the best implements and working conditions, and enforced cooperation that this faster work can be assured. And the duty of enforcing the adoption of standards and enforcing this cooperation rests with management alone.”
    Sloan: Former GM CEO Alfred P. Sloan revolutionized the management of corporations through numbers: “Sloan oversaw the use of rigorous financial and statistical tools to profitably manage GM’s far-flung empire.”
    McGregor: MIT professor Douglas McGregor developed Theory X and Theory Y: “In Theory X, management assumes employees are inherently lazy and will avoid work if they can. In Theory Y, management assumes employees may be ambitious and self-motivated and exercise self-control.”
    Deming: W. Edwards Deming was a professor and statistician credited with revolutionizing post-war Japan’s manufacturing: “Dr. W. Edwards Deming taught that by adopting appropriate principles of management, organizations can increase quality and simultaneously reduce costs (by reducing waste, rework, staff attrition and litigation while increasing customer loyalty). The key is to practice continual improvement and think of manufacturing as a system, not as bits and pieces.”
    The point Gary Hamel drives home is that our business and economic environment has irrevocably shifted toward higher volatility and accelerated change. The sundering of companies from healthy industry positions to crisis mode in relatively short order demonstrates the need for updating management philosophies.
  • Little Pickle Press is a 21st Century children's media publisher dedicated to by inspiring our readers to help children in need, celebrate diversity, and protect the environment.


  • Transcript

    • 1. meaningful business wins
    • 2. anyone can contribute creatively
    • 3. at my work people are rewarded for relationships
    • 4. the offer is a standard for sustainable materials
    • 5. environmentalism / green capitalism 3.0 constructive capitalism web 2.0 inclusion, transparency, collaboration .... trends wellness from shareholders to stakeholders corporate social responsibility positive psychology peak performance social entrepreneurship
    • 6. the power of stories triggering cultural memory fostering mindfulness enabling social fun supporting intuition practicing ‘presence’ intrigue / wit secrets celebrating craft aspirational role play natural beauty total authenticity empathic service true empowerment celebrating heritage trust based innovation
    • 7. meaningful value
    • 8. 231 better practices
    • 9. 231 better practices
    • 10. meaningful to individuals
    • 11. the offer is m2i as it evokes genuine empathy
    • 12. distribution is m2i because it triggers a fond cultural memory
    • 13. the message is m2i because of the story within
    • 14. the message is m2i because it makes developing and learning fun
    • 15. use is m2i because it connects me to my personal history
    • 16. the workplace is m2c because of home offices
    • 17. my job is m2i because enables each employees potential
    • 18. what we do is m2i because values diversity and new thinking
    • 19. meaningful to communities
    • 20. the offer is m2e because it enables a community
    • 21. distribution is m2c because it is notably personal
    • 22. the message is m2c because of virally triggers values communities
    • 23. the message is m2c because it engages the community
    • 24. internal activities are m2c because socially responsible procurement
    • 25. meaningful to the environment
    • 26. the post use is m2e because notable commitment to re-cycling
    • 27. our partner activities are m2e because they are a local ecosystem
    • 28. 231 better practices talk to the next level of value creation
    • 29. value drivers standardization 1920’s 1970’s 1990’s 2000’s
    • 30. value drivers quality standardization 1920’s 1970’s 1990’s 2000’s
    • 31. value drivers voice of the customer quality standardization 1920’s 1970’s 1990’s 2000’s
    • 32. value drivers meaningful value voice of the customer quality standardization 1920’s 1970’s 1990’s 2000’s
    • 33. meaningful business wins www.shiftalliance.com

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