Summer internship at axis bank

20,712 views
19,832 views

Published on

Published in: Economy & Finance, Business
6 Comments
37 Likes
Statistics
Notes
  • Hiii,,,,,NIcely made presentation, can you please mail your presentation to me... at Abhishekshandilya02@gmail.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • plz mail me this ppt Amangupta2502@gmail.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • please mail me this ppt...naminder01@yahoo.in
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • if possible then please send it at my id..
    cyberboyz.arora@gmail.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • if possible then please send it at my id..
    hk_yadav06@yahoo.co.in
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
20,712
On SlideShare
0
From Embeds
0
Number of Embeds
21
Actions
Shares
0
Downloads
0
Comments
6
Likes
37
Embeds 0
No embeds

No notes for slide

Summer internship at axis bank

  1. 1. SUMMER INTERNSHIP AT SUBMITTED TO: SUBMITTED BY: DR.TAMINDER KAUR SHIFALI CUN120551014
  2. 2. INTRODUCTION • Axis Bank is the 3rd largest private sector bank in India. •Registered office- Ahmedabad •Central office – Mumbai •Promoted by- UTI,LIC,GIC •Managing Director and CEO- SHIKHA SHARMA
  3. 3. VISION To be the preferred financial solutions provider excelling in customer delivery through insight, empowered employees and smart use of technology.
  4. 4. CAPITAL STRUCTURE & DISTRIBUTION NETWORK • The bank has authorized share capital of Rs.500 crores. •The bank has a network of 1787 domestic branches and 10363 ATMs across the country.
  5. 5.  The bank business is divided into four segments: 1. Retail Banking 2. Corporate Credit 3. Treasury 4. International Banking Apart from this the bank is also into insurance, investment banking, mortgage financing. It is also registered on the following exchanges: BSE, NSE, London stock exchange
  6. 6. SWOT ANALYSIS Strength  Axis bank has been given the rating as one of top three positions in terms of fastest growth in private sector bank.  The bank has its presence in 1139 cities and towns  The banks financial positions grows at a rate of 20% every year which is a major positive sign for any bank Weakness  Lesser no. of branches compared to its competitors  Image of the bank still under the shadow of the UTI debacle Opportunity  Expansion in rural areas  Going to foreign markets and exploring the new economies Threats  New banking licenses issued by the Reserve Bank Of India  Foreign banks  Competitors
  7. 7. PROJECT “COMPERATIVE ANALYSIS OF PRODUCTS AND SERVICE OF AXIS BANK WITH ITS COMPETITORS”
  8. 8. OBJECTIVES  Consumer awareness about the products and services provided by the axis bank.  Consumer preference about various products and services.  Customer satisfaction with the service provided by the bank.  Draw out with conclusions and suggestion based on the analysis and the interpretation of data.
  9. 9. RESEARCH METHODOLOGY  TYPE- DESCRIPTIVE SAMPLE SIZE AND METHOD OF SELECTING SAMPLE  I chose a sample size of 100 respondents consisting of based on judgment sampling  All respondents were the customers of Axis Bank. The method was simple random sampling
  10. 10. Data Source  For this project both primary and secondary data were valuable sources of information SCOPE OF STUDY  The deposit mix of an organization especially the Saving accounts are the backbone of every bank as an ordinary man is most inclined to invest in it due to its convenience and easy availability.  This project deals with the various customer concerns regarding these and tries to suggest appropriate suggesting based on conclusions
  11. 11. Limitations of Study  The study was based on a very modest sample size hence cannot be called as a representation of the views and opinion of the majority.  In a rapidly changing industry, analysis on one day or in one segment can change very quickly. The environmental changes are vital to be considered in order to assimilate the findings.
  12. 12. SURVEY WHAT KIND OF ACCOUNT DO YOU HAVE IN AXIS BANK ? 39% 28% 23% 10% TYPE OF ACCOUNT SAVINGSACCOUNT FIXED DEPOSID CURRENT ACCOUNT OTHERS
  13. 13. HOW YOU FIND THE SALARY/SAVING ACCOUNTS OF AXIS BANK? 18% 46% 7% 29% ACCOUNT SATISFACTION VERY GOOD GOOD EXCELLENT SATISFACTORY
  14. 14. DO YOU HAVE ANY OTHER PRODUCT OF AXIS BANK OTHER THAN SALARY/SAVING ACCOUNT? 69% 31% ANY OTHER PRODUCT OTHER THEN SAVING ACCOUNT YES NO
  15. 15. WHICH CHANNEL YOU USE TO ACCESS YOUR ACCOUNT? 39% 16% 26% 19% HOW YOU ACCESS YOUR ACCOUNT DIRECT BRANCH MOBILE BANKING NET BANKING PHONE BANKING
  16. 16. WHICH BANK HAS EASE OF ACCESS (BRANCH & ATM)? 26% 41% 33% EASE OF ACCESS AXIS BANK HDFC BANK ICICI BANK
  17. 17. WHICH BANK OFFERS YOU THE FLEXIBILITY IN ITS PRODUCTS? 25% 44% 31% FLEXIBILITY AXIS HDFC ICICI
  18. 18. WHICH BANK IS BETTER IN PROVIDING SERVICES REGARDING TRANSACTIONS? 38% 28% 34% BETTER SERVICES REGARDING TRANSACTIONS AXIS HDFC ICICI
  19. 19. WHICH IS THE AREA OF IMPROVEMENT FOR AXIS BANK? 23% 27% 17% 33% AREAS OF IMPROVEMENT PRODUCTS SERVICES TECHNOLOGY UPDATES
  20. 20. IN COMPARISON TO OTHER BANK HOW WOULD YOU RATE AXIS BANK ? 22% 37% 21% 14% 6% HOW WOULD YOU RATE AXIS BANK AGAINST OTHER BANKS EXCELLENT GOOD AVERAGE POOR CAN'T SAY
  21. 21. WHAT FEATURES/ATTRIBUTES, WHILE OPENING AN ACCOUNT DO YOU EXPECT FROM A BANK? 29% 22%19% 24% 6% FEATURES/ATTRIBUTES YOU EXPECT WHILE OPENING YOUR ACCOUNT QUICK SERVICES PROPER INFORMATION WORKING HOURS LESS FORMALITIES VARIETY OF PRODUCTS
  22. 22. FINDINGS  The bank has good relation with its customers. The customers are satisfied with the relationship manager service provided by Axis Bank.  The bank and its customers have a long term relationship. Axis Bank has the tendency to retain its customers at any cost. They believe that the old customer is more profitable instead of a new one that’s why they try to maintain good and long term relations to their customers.  Less no. of customer use mobile banking or net banking.  The accounts of these three banks don’t have much difference in terms of features but when it comes to number of branches and ATM’s HDFC Bank is ahead of the Axis Bank.  The customers of Axis Bank are satisfied with their savings and salary accounts.
  23. 23. RECOMMENDATION & SUGGESTIONS  AXIS Bank needs to promote and encourage people to use internet banking  In terms of ease of access AXIS Bank needs to increase the number of ATM’s  The Bank should be more flexible in order to compete with its competitors like HDFC, ICICI.  Mostly service class persons prefer the axis bank in the comparison of business and students and other class persons thus it needs to promote its product and services that are offered mainly for the business class people and students. Because these two class forms major users of the banking services.
  24. 24. CONCLUSION  The study mainly was on the customer orientation that how they think, what they want from their banks and how they take decision going to any bank.  In this study I found that the bond of Axis Bank with its customers is good, because Axis Bank mainly focuses on retaining their customers.  This study finds that however Axis Bank is not the leading private sector bank but its vast range of products and availability of options make it one of the better banks in India.  The bank should pay more attention on giving updates and should increase the level of service providing because the competitors of axis are better in this area.  The bank should try to increase the use of technology like mobile and net banking among its customers.
  25. 25. THANK YOU

×