QR Codes: Ten Prac0cal Examples Sco7 Hibberson – e-‐learning advisor (JISC RSC YH) @sco7hibberson
Aims By the end of the session you will be able to:-‐ • Deﬁne QR Codes in the context of teaching and learning • Discuss how QR Codes could be applied to teaching and learning from a range of examples • Scan and generate your own QR Codes • Consider some of the key issues when crea0ng your own QR Codes
QR Codes – what are they? QR Codes are 2 dimensional barcodes that are easily scanned using any modern mobile phone. When scanned using the camera on the mobile device the QR Code will be converted into a piece of (interac0ve) text and/or link.
Examples of QR Codes in everyday use Using your own device or those provided, scan the the ten examples of QR Codes around the room
1: Contact Details Include on Business cards to add further contact informa0on (telephone, mobile, email, skype, website, blog, twi7er feed, etc).
2: Virtual Tours Virtual tours, linking to Youtube videos
3: Social Media Link to Social Media Sites, such as Twi7er, to encourage interac0on from your users
4: Depth Target speciﬁc users with relevant websites that add more depth to a subject (Image by Patrick Haney available on Flickr under the Crea0ve Commons licence at h7p://www.ﬂickr.com/photos/splat/129071030/)
5: Treasure hunts Create ac0ve learning exercises for your learners, such as treasure hunts, to encourage explora0on and discovery
6: Mobile Apps Link to mobile apps that give further details about your products & services
7: Photostreams Provide links to photostreams on Flickr that add more visual informa0on about a subject
8: Digital Coverage Magazine / newspaper coverage – scanning the code launches digital content such as video coverage or updates for news by topic
9: Direc0ons How do I get there? The scan code contains the Google Maps URL for direc0ons.
10: Audio If your learners are music students, take them to an appropriate music video (Image by Annie Warhol available on Flickr under the Crea0ve Commons licence at h7p://www.ﬂickr.com/photos/the_warhol/4204764595/)
QR Code Generators There are many diﬀerent websites you can use to generate your own QR Codes, such as:-‐ • h7p://www.qrstuﬀ.com/ -‐ Useful for colour coding QR Codes so they ﬁt in with your branding • h7p://www.qurify.com/en/ -‐ Allows you to determine the size of the QR Code • h7p://qrcode.kaywa.com/ -‐ Provides the HTML source code so you can embed the QR Code into your website/blog • h7p://delivr.com/ Automa0cally shortens the URL to create a more readable QR Code
Why? “QR codes by themselves are fundamentally neither good nor bad, they’re just a means to an end: an oﬄine-‐to-‐online delivery mechanism. It’s what’s beyond the code that usually determines whether the experience will delight or disappoint.” 5 Big Mistakes To Avoid in Your QR Code MarkeLng Campaign h7p://mashable.com/2011/08/02/qr-‐code-‐mistakes/
Issues to consider • The more data you store within a QR Code the larger the QR Code is likely to be, making it more diﬃcult to scan -‐ use h7ps://bitly.com/ or h7p://0nyurl.com/. • If you’re sending people to a URL make sure it’s a mobile-‐friendly version of the site. • Avoid placing QR Codes in areas where the wiﬁ signal is likely to be ﬂakey or non-‐existent • Give the QR Code context -‐ why should learners bother scanning? • Make the QR Code eye-‐catching and as easy to scan as possible (colour, ligh0ng, loca0on, glare, etc)
Useful Links • Hopkins, D. (2010) QR Codes: In the Classroom. eLearning Blog Dont Waste Your Time, [blog] May 2010, Available at: h7p://www.dontwasteyour0me.co.uk/technology/qr-‐codes-‐in-‐the-‐classroom-‐ qrcode/ [Accessed: July 2012]. • Hibberson, S. (2012). ScoQs eLearning Library, [blog] Available at: h7p://sco7hibberson.co.uk/eLearningLibrary/?tag=qr-‐codes [Accessed: July 2012]. Various blog posts covering how QR Codes could be applied to teaching and learning • McCray, B. (2012) 7 QR code mistakes that can kill your promo0ons and how to avoid them. Small Biz Survival, [blog] March 2012, Available at: h7p://www.smallbizsurvival.com/2012/03/7-‐qr-‐code-‐mistakes-‐that-‐can-‐kill-‐ your.html [Accessed: July 2012]. • Stra7en, S. (2011) The Problem With QR Codes . [video online] Available at: h7p://www.youtube.com/watch?v=V2rVYvylvZc [Accessed: July 2012]. An amusing video that makes some serious points about using QR Codes • Top SEO Liverpool (2012) Quick Response Infographic -‐ Trends, proﬁles and the rise of the quick response code worldwide. [online] Available at: h7p://topseoliverpool.co.uk/wp-‐content/uploads/2011/10/QR-‐CODES-‐Infographic-‐ by-‐Top-‐Seo-‐Liverpool.png [Accessed: July 2012]. Infographic providing sta0s0cal data on QR Code use from November 2011