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Managing your librarys_online_presence


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Libraries are running two spaces - physical and virtual. The e-Library is not the traditional library website. What new roles and skills are required to run the e-Library?

Libraries are running two spaces - physical and virtual. The e-Library is not the traditional library website. What new roles and skills are required to run the e-Library?

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    • 1. Managing Your Library’s Online PresenceSuHui Ho (Pronounced Sue-Way Ho) Digital Services Librarian, Science & Engineering Library University of California, San Diego
    • 2. Outline• Brick & mortar library v.s. e-Library• Definition of e-Library• What it takes to create an e-Library that has real impact• New roles and skills
    • 3. Once upon a time there was
    • 4. Now there is
    • 5. Once upon a time there was
    • 6. Now there is
    • 7. Once upon a time, there was
    • 8. Now there is .com
    • 9. • Brick & Mortar Business – Physical presence – Face to face consumer experiences• E-Commerce – Buy and sell products or services online – Some entirely online – Transportation of physical items – Combination - Wikipedia
    • 10. We Have Moved Online• Collections• Services Self Help • Catalog, databases, interlibrary loan, renew materials Reference • Email, Chat, Text • Online guides/LibGuides Instruction • Camtasia videos Outreach
    • 11. B&M Library Coexists with the e-Library
    • 12. Current State of the Library• B&M Library – InfoCommon/Learning Common – Warehouse of books• E-Library - information access – Searching tools -catalog, databases, Google – Collection: ejournals, ebooks – Services
    • 13. • University of Chicago’s underground storage facility – stores 3.5 million copies Image from
    • 14. The web has fundamentally changed the waylibrary conducts its business.Library website - front door and busiest servicepoint.
    • 15. Library’s Online Presence Web Library Virtual Library Library Website e-LibraryOnline Library Library in the cloud Digital Branch
    • 16. e-Library Definition– Library’s online presence– Library’s collections and services delivered online– Co-exists with the brick-and-mortar library– Many components: • Library’s website • Library’s mobile site • Library’s catalog and databases • e-Collection • Library’s Twitter • Library’s Facebook • Library’s blog • LibGuides • e-Services • And more
    • 17. It is not the traditional library website.• A brochureware• Inform• Direct users to physical library• Complementary• Secondary
    • 18. How well does the library staff this e-Library?• No full time web staff• No knowledge of new roles and function
    • 19. “Many library spaces and services revolvearound the book stacks” – Dr. Robert Schwarzwalder, Associate Univ. Librarian, Stanford
    • 20. e-Library Management Roles and Functions• e-Services• Website Management – container/building – Website interface design – Information architecture – Usability study – Content life cycle management – Metrics – Search engine optimization – IT: Programming, database & sever administration
    • 21. Interface Design– Professionalism and trust– Roles: graphic artists, animators, multimedia designers– House – Interior design
    • 22. Information Goal: Help users complete simple, common tasks in a fast,Architecture efficient manner.
    • 23. Context-sensitive design
    • 24. Usability Study• Easy to use or learn?• Goal: – How users interact with product? – Where to improve?• Usability test – a technique• Role – usability analyst
    • 25. Information Technology• Programming• Content management system• Database & sever administration
    • 26. Building the e-Library• Library website = Library building• Interface design = Interior design• Information architecture = Space planning• IT = foundation
    • 27. Yet, many libraries stop here. = leave after building is completed, furniture arrives, and books are on shelf. Let the building run by itself or ask your director to run it by him/herself.
    • 28. Website Management Building Managing• Information • Content life cycle architecture management• Interface design • Metrics• Usability study • Search engine• IT optimization • New technologies • Usability study • IT
    • 29. Content– Librarians become authors– Locally-authored digital content • Web pages • Mobile site pages • Blogs • Online instruction • Videos • Content in social media
    • 30. Content Life Cycle Management• Strategize – audience, voice, relevancy• Create – writing for the web• Review• Update Dirty Data• Delete• Archive
    • 31. The Problem of Dirty Data United Airlines Lost $1 billion in valueCause: a six-year-old story in Google News
    • 32. Each page has an owner.
    • 33. Website Metrics Goal: Understand userbehaviors inyour website
    • 34. Search Engine Optimization Goal: Topranking in Google search
    • 35. New Spaces, New Challenges & OpportunitiesBrick & Mortar Library e-LibrarySpace planning Web interface design Information architecture Usability studyIT: desktop support IT: web programming, database & server administrationNo equivalent Content life cycle managementGate counts Website metrics, e-resources statistics, catalog search statistics, online instruction statisticsNo equivalent Search engine optimizationGoal: help people find information Goal: help people find information
    • 36. e-ServicesBrick & Mortar Library e-LibraryCirculation - get the resources Access the resources - navigation to e- books, e-journals e-problem troubleshooting Remote accessReference – reference desk e-Reference: chat, email, IM, textInstruction – classes in the library Context-sensitive guides, tutorials, podcasts, LibGuidesOutreach – exhibits in the library Videos, multimedia, slideshows, Facebook, Flickr, Tweeter, YoutubeCollection Buying e-content, e-resources statistics, Subject portals
    • 37. It takes a village tobuild, staff, and manage an e-Library. Staffing Model?
    • 38. “The greatest impact of the Internet is likely tocome over the next decade as it starts toreshape the traditional managementprocesses and structures that are used to runlarge-scale institutions.”Gary Hamel, “REINVENTING MANAGEMENT FOR A NETWORKED WORLD“Educause, Oct. 13, 2010
    • 39. e-Library Strategy• An e-Library strategy aligned with the library’s overall business strategy.• e-Library to be an equally important, if not more important, part of the library.• Recognize new roles• Budget and staff for this space
    • 40. 7 Habits of a Successful e-Library1. Has an e-Library strategy that is aligned with the library’s overall business strategy.2. Professionally managed from the most senior level down and staffed by not only web staff but also most public and technical services staff.3. Has a website content life cycle management plan.4. Adheres to information architecture, user experience and web design principles.5. Attention to metrics and usage pattern analysis.6. Attention to search engine optimization.7. e-Services actively managed.
    • 41. Resources“The Discipline of Content Strategy” by Kristina Halvorson“Using Google Analytics for Improving Library Website Content and Design: A Case Study”- by Wei Fang, Digital Services Librarian, Rutgers-Newark Law Library for the Center of Law and Justice
    • 42. Questions?• Email:• Slides at