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Managing Your Library’s  Online PresenceSuHui Ho (Pronounced Sue-Way Ho)          Digital Services Librarian,       Scienc...
Outline• Brick & mortar library v.s. e-Library• Definition of e-Library• What it takes to create an e-Library that has  re...
Once upon a time there was
Now there is
Once upon a time there was
Now there is
Once upon a time, there was
Now there is               .com
• Brick & Mortar Business  – Physical presence  – Face to face consumer experiences• E-Commerce  – Buy and sell products o...
We Have Moved Online• Collections• Services       Self Help    • Catalog, databases, interlibrary                         ...
B&M Library Coexists with     the e-Library
Current State of the Library• B&M Library  – InfoCommon/Learning Common  – Warehouse of books• E-Library - information acc...
• University of Chicago’s underground storage  facility – stores 3.5 million copies   Image from http://www.wired.com/unde...
The web has fundamentally changed the waylibrary conducts its business.Library website - front door and busiest servicepoi...
Library’s Online Presence                   Web Library Virtual Library                    Library Website                ...
e-Library Definition–   Library’s online presence–   Library’s collections and services delivered online–   Co-exists with...
It is not the traditional library website.•   A brochureware•   Inform•   Direct users to physical library•   Complementar...
How well does the library          staff this e-Library?• No full time web staff• No knowledge of new roles and function
“Many library spaces and services revolvearound the book stacks”  – Dr. Robert Schwarzwalder, Associate Univ. Librarian, S...
e-Library Management Roles and              Functions• e-Services• Website Management – container/building  –   Website in...
Interface Design– Professionalism and trust– Roles: graphic artists, animators, multimedia designers– House – Interior des...
Information    Goal: Help users               complete simple,               common tasks in a fast,Architecture   efficie...
Context-sensitive design
Usability Study• Easy to use or learn?• Goal:  – How users interact with product?  – Where to improve?• Usability test – a...
Information Technology• Programming• Content management system• Database & sever administration
Building the e-Library•   Library website = Library building•   Interface design = Interior design•   Information architec...
Yet, many libraries stop here.          = leave after building is             completed, furniture arrives,             an...
Website Management         Building            Managing• Information        • Content life cycle  architecture         man...
Content– Librarians become authors– Locally-authored digital content   •   Web pages   •   Mobile site pages   •   Blogs  ...
Content Life Cycle Management• Strategize – audience, voice, relevancy•   Create – writing for the web•   Review•   Update...
The Problem of Dirty Data            United Airlines      Lost $1 billion in valueCause: a six-year-old story in Google News
Each page has an owner.
Website Metrics   Goal: Understand    userbehaviors inyour website
Search Engine Optimization   Goal:    Topranking in Google  search
New Spaces, New Challenges & OpportunitiesBrick & Mortar Library               e-LibrarySpace planning                    ...
e-ServicesBrick & Mortar Library                 e-LibraryCirculation - get the resources        Access the resources - na...
It takes a village tobuild, staff, and manage      an e-Library.  Staffing Model?
“The greatest impact of the Internet is likely tocome over the next decade as it starts toreshape the traditional manageme...
e-Library Strategy• An e-Library strategy aligned with the library’s  overall business strategy.• e-Library to be an equal...
7 Habits of a Successful e-Library1. Has an e-Library strategy that is aligned with the   library’s overall business strat...
Resources“The Discipline of Content Strategy” by Kristina Halvorson  http://www.alistapart.com/articles/thedisciplinofcont...
Questions?• Email: suho@ucsd.edu• Slides at http://www.slideshare.net/shh2/
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Managing your librarys_online_presence

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Libraries are running two spaces - physical and virtual. The e-Library is not the traditional library website. What new roles and skills are required to run the e-Library?

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  • Transcript of "Managing your librarys_online_presence"

    1. 1. Managing Your Library’s Online PresenceSuHui Ho (Pronounced Sue-Way Ho) Digital Services Librarian, Science & Engineering Library University of California, San Diego
    2. 2. Outline• Brick & mortar library v.s. e-Library• Definition of e-Library• What it takes to create an e-Library that has real impact• New roles and skills
    3. 3. Once upon a time there was
    4. 4. Now there is
    5. 5. Once upon a time there was
    6. 6. Now there is
    7. 7. Once upon a time, there was
    8. 8. Now there is .com
    9. 9. • Brick & Mortar Business – Physical presence – Face to face consumer experiences• E-Commerce – Buy and sell products or services online – Some entirely online – Transportation of physical items – Combination - Wikipedia
    10. 10. We Have Moved Online• Collections• Services Self Help • Catalog, databases, interlibrary loan, renew materials Reference • Email, Chat, Text • Online guides/LibGuides Instruction • Camtasia videos Outreach
    11. 11. B&M Library Coexists with the e-Library
    12. 12. Current State of the Library• B&M Library – InfoCommon/Learning Common – Warehouse of books• E-Library - information access – Searching tools -catalog, databases, Google – Collection: ejournals, ebooks – Services
    13. 13. • University of Chicago’s underground storage facility – stores 3.5 million copies Image from http://www.wired.com/underwire/2011/05/robot-powered-mansueto-library/
    14. 14. The web has fundamentally changed the waylibrary conducts its business.Library website - front door and busiest servicepoint.
    15. 15. Library’s Online Presence Web Library Virtual Library Library Website e-LibraryOnline Library Library in the cloud Digital Branch
    16. 16. e-Library Definition– Library’s online presence– Library’s collections and services delivered online– Co-exists with the brick-and-mortar library– Many components: • Library’s website • Library’s mobile site • Library’s catalog and databases • e-Collection • Library’s Twitter • Library’s Facebook • Library’s blog • LibGuides • e-Services • And more
    17. 17. It is not the traditional library website.• A brochureware• Inform• Direct users to physical library• Complementary• Secondary
    18. 18. How well does the library staff this e-Library?• No full time web staff• No knowledge of new roles and function
    19. 19. “Many library spaces and services revolvearound the book stacks” – Dr. Robert Schwarzwalder, Associate Univ. Librarian, Stanford
    20. 20. e-Library Management Roles and Functions• e-Services• Website Management – container/building – Website interface design – Information architecture – Usability study – Content life cycle management – Metrics – Search engine optimization – IT: Programming, database & sever administration
    21. 21. Interface Design– Professionalism and trust– Roles: graphic artists, animators, multimedia designers– House – Interior design
    22. 22. Information Goal: Help users complete simple, common tasks in a fast,Architecture efficient manner.
    23. 23. Context-sensitive design
    24. 24. Usability Study• Easy to use or learn?• Goal: – How users interact with product? – Where to improve?• Usability test – a technique• Role – usability analyst
    25. 25. Information Technology• Programming• Content management system• Database & sever administration
    26. 26. Building the e-Library• Library website = Library building• Interface design = Interior design• Information architecture = Space planning• IT = foundation
    27. 27. Yet, many libraries stop here. = leave after building is completed, furniture arrives, and books are on shelf. Let the building run by itself or ask your director to run it by him/herself.
    28. 28. Website Management Building Managing• Information • Content life cycle architecture management• Interface design • Metrics• Usability study • Search engine• IT optimization • New technologies • Usability study • IT
    29. 29. Content– Librarians become authors– Locally-authored digital content • Web pages • Mobile site pages • Blogs • Online instruction • Videos • Content in social media
    30. 30. Content Life Cycle Management• Strategize – audience, voice, relevancy• Create – writing for the web• Review• Update Dirty Data• Delete• Archive
    31. 31. The Problem of Dirty Data United Airlines Lost $1 billion in valueCause: a six-year-old story in Google News
    32. 32. Each page has an owner.
    33. 33. Website Metrics Goal: Understand userbehaviors inyour website
    34. 34. Search Engine Optimization Goal: Topranking in Google search
    35. 35. New Spaces, New Challenges & OpportunitiesBrick & Mortar Library e-LibrarySpace planning Web interface design Information architecture Usability studyIT: desktop support IT: web programming, database & server administrationNo equivalent Content life cycle managementGate counts Website metrics, e-resources statistics, catalog search statistics, online instruction statisticsNo equivalent Search engine optimizationGoal: help people find information Goal: help people find information
    36. 36. e-ServicesBrick & Mortar Library e-LibraryCirculation - get the resources Access the resources - navigation to e- books, e-journals e-problem troubleshooting Remote accessReference – reference desk e-Reference: chat, email, IM, textInstruction – classes in the library Context-sensitive guides, tutorials, podcasts, LibGuidesOutreach – exhibits in the library Videos, multimedia, slideshows, Facebook, Flickr, Tweeter, YoutubeCollection Buying e-content, e-resources statistics, Subject portals
    37. 37. It takes a village tobuild, staff, and manage an e-Library. Staffing Model?
    38. 38. “The greatest impact of the Internet is likely tocome over the next decade as it starts toreshape the traditional managementprocesses and structures that are used to runlarge-scale institutions.”Gary Hamel, “REINVENTING MANAGEMENT FOR A NETWORKED WORLD“Educause, Oct. 13, 2010
    39. 39. e-Library Strategy• An e-Library strategy aligned with the library’s overall business strategy.• e-Library to be an equally important, if not more important, part of the library.• Recognize new roles• Budget and staff for this space
    40. 40. 7 Habits of a Successful e-Library1. Has an e-Library strategy that is aligned with the library’s overall business strategy.2. Professionally managed from the most senior level down and staffed by not only web staff but also most public and technical services staff.3. Has a website content life cycle management plan.4. Adheres to information architecture, user experience and web design principles.5. Attention to metrics and usage pattern analysis.6. Attention to search engine optimization.7. e-Services actively managed.
    41. 41. Resources“The Discipline of Content Strategy” by Kristina Halvorson http://www.alistapart.com/articles/thedisciplinofcontentstrategy/“Using Google Analytics for Improving Library Website Content and Design: A Case Study”- by Wei Fang, Digital Services Librarian, Rutgers-Newark Law Library for the Center of Law and Justice http://www.webpages.uidaho.edu/~mbolin/fang.htm
    42. 42. Questions?• Email: suho@ucsd.edu• Slides at http://www.slideshare.net/shh2/
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