0
Real company stuff…It’s a struggle             Wil Reynolds               Associate            SEER Interactive           ...
Warning - Warning - Warning@wilreynolds
Scale – Scale - Scale@wilreynolds
Ya’ll talkin about “LINK Juice?” Not Revenue,      Not Engagement, Not SOV, LINKS, Ya’ll talkin’ about Links, man?@wilreyn...
Business existed before search engines@wilreynolds
1986@wilreynolds
How would you sell…           Software@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
#RCS@wilreynolds
Before this?@wilreynolds
We’re better than that@wilreynolds
Thinking…@wilreynolds
Buy olddomains and        Buy text links                  Buy text 301 them           in footers                          ...
@wilreynolds
@wilreynolds
True Story…@wilreynolds
Mommy Bloggers           for a construction               company?@wilreynolds
Yeah, it’ll get links@wilreynolds
Get you laughed out of the VP’s office@wilreynolds
OR@wilreynolds
“Our company wants to     inspire the next       generation of       engineers…”@wilreynolds
@wilreynolds
Real      Co.   Sh*t@wilreynolds
@wilreynolds
REALLY?@wilreynolds
Protip: Find people copying        your fashionistas images             @alliebrown89@wilreynolds
Tweet their post when they credit you@wilreynolds
SEO’s w/ marketing plans?@wilreynolds
Google’s favoring brands….@wilreynolds
Finally rewarding brand activity@wilreynolds
no followers               no engagement               no cust. service                 no content@wilreynolds
WINNER!@wilreynolds
I can build a legit business on…this strategy??@wilreynolds
This sounds like some hokey bullshit, but OK@wilreynolds
Cutts          Mueller               You            You                     Penguin Slap!@wilreynolds
Cleaning up low                quality links?@wilreynolds
@wilreynolds
Develop a clean up            your crappy           business tool@wilreynolds
Still not getting it@wilreynolds
Today’s SEO wants            Clients who@wilreynolds
Engage@wilreynolds
Rabid Fans@wilreynolds
Stand for something@wilreynolds
Share their expertise@wilreynolds
Share their data@wilreynolds
Share their data@wilreynolds
Share their data@wilreynolds
@wilreynolds
Real company sh*t               #RCS               j.mp/PdH1dc@wilreynolds
Building followers is the new link building@wilreynolds
What writers, bloggers   are following you?@wilreynolds
Followerwonk@wilreynolds
Writers               55@wilreynolds
No followers?Do it to a competitor!
Client challengeNo new stuff for links
Image search for logo +     sponsorship   @adammelson
[companyname] +     event
DON’T EVEN THINK ABOUT IT!
bit.ly/localmoz@kanejamison
Company already has done #RCS  w/ content?
content gets copied   @JHTScherck
Protip: Set up G alerts after every major content push
30 second guide to  content ideas
How can you know what to write??
Curious
Revenue mattersHow much traffic, newsletter signups, and conversions?      Are you getting?
bit.ly/conversions-and-links         @jasonacidre
Giveaway = $3900 direct sales250+ Social shares (engagement)  50 comments (engagement )       10 new customers
Giving away product    made client $3900 in 1 week
Oh, and their rankings     are going up
“Vs”searches
82@wilreynolds
83@wilreynolds
Do you have the                  content?                                 84@wilreynolds
B2B?        #RCS is even easier                              85@wilreynolds
Use PPC data!                  (client story)                                   86@wilreynolds
ASSETS          FAKE SOCIAL VOTES               INBOUND MARKETING   ARTICLE DIRECTORIES                 RELATIONSHIPS     ...
Are you going toinvest the time?
Don’t need big brand  $$ to do #RCS
Skateboard Client
@nicomicelli
HOLD THE FREAK UP!   (retrain the SEO mind)
Add value
Interview the builders  Create a Google map of gov’t parks Most friendly cities for skate boarders        # of skate parks...
Vs.
Links via customer service?
There will be turbulence
I’m gonnasue yourclient
“Search strategy should   be driving content       strategy”              - Marketing VP of MAJOR brand
SEO’s are best to drivecontent strategy IF (BIG IF) we can understand our role in a        larger context
We MUST stop this!!
Scavengers - We can do more with less
Stop making ourwork about links &    shortcuts
=
Start making ourwork about industry    leadership
Start making ourwork about caring for customers
Start making our work about engagement
Start making our work   about education
=I love those SEO guys
We can win thebudgets we deserve
Your first attempts     will suck
#RCS startssomewhere
Now, its … THIS!
Its in our DNA to do   more with less
Let’s DO THISLet’s get STARTED!
Wil Reynolds    Associate SEER InteractiveSeerinteractive.com   @wilreynolds
8 wil-reynolds-beyond-link-building-real-companies-do-real-things
8 wil-reynolds-beyond-link-building-real-companies-do-real-things
8 wil-reynolds-beyond-link-building-real-companies-do-real-things
8 wil-reynolds-beyond-link-building-real-companies-do-real-things
8 wil-reynolds-beyond-link-building-real-companies-do-real-things
8 wil-reynolds-beyond-link-building-real-companies-do-real-things
8 wil-reynolds-beyond-link-building-real-companies-do-real-things
8 wil-reynolds-beyond-link-building-real-companies-do-real-things
8 wil-reynolds-beyond-link-building-real-companies-do-real-things
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Transcript of "8 wil-reynolds-beyond-link-building-real-companies-do-real-things"

  1. 1. Real company stuff…It’s a struggle Wil Reynolds Associate SEER Interactive Seerinteractive.com @wilreynolds
  2. 2. Warning - Warning - Warning@wilreynolds
  3. 3. Scale – Scale - Scale@wilreynolds
  4. 4. Ya’ll talkin about “LINK Juice?” Not Revenue, Not Engagement, Not SOV, LINKS, Ya’ll talkin’ about Links, man?@wilreynolds
  5. 5. Business existed before search engines@wilreynolds
  6. 6. 1986@wilreynolds
  7. 7. How would you sell… Software@wilreynolds
  8. 8. @wilreynolds
  9. 9. @wilreynolds
  10. 10. @wilreynolds
  11. 11. #RCS@wilreynolds
  12. 12. Before this?@wilreynolds
  13. 13. We’re better than that@wilreynolds
  14. 14. Thinking…@wilreynolds
  15. 15. Buy olddomains and Buy text links Buy text 301 them in footers 10,000 links in copy pinterest Cloaking Fake Reciprocal accounts Linkbait stumbles DIGG links 3 way link Network exchange IMG Alt White textPrivate link On White network stuffing backround@wilreynolds
  16. 16. @wilreynolds
  17. 17. @wilreynolds
  18. 18. True Story…@wilreynolds
  19. 19. Mommy Bloggers for a construction company?@wilreynolds
  20. 20. Yeah, it’ll get links@wilreynolds
  21. 21. Get you laughed out of the VP’s office@wilreynolds
  22. 22. OR@wilreynolds
  23. 23. “Our company wants to inspire the next generation of engineers…”@wilreynolds
  24. 24. @wilreynolds
  25. 25. Real Co. Sh*t@wilreynolds
  26. 26. @wilreynolds
  27. 27. REALLY?@wilreynolds
  28. 28. Protip: Find people copying your fashionistas images @alliebrown89@wilreynolds
  29. 29. Tweet their post when they credit you@wilreynolds
  30. 30. SEO’s w/ marketing plans?@wilreynolds
  31. 31. Google’s favoring brands….@wilreynolds
  32. 32. Finally rewarding brand activity@wilreynolds
  33. 33. no followers no engagement no cust. service no content@wilreynolds
  34. 34. WINNER!@wilreynolds
  35. 35. I can build a legit business on…this strategy??@wilreynolds
  36. 36. This sounds like some hokey bullshit, but OK@wilreynolds
  37. 37. Cutts Mueller You You Penguin Slap!@wilreynolds
  38. 38. Cleaning up low quality links?@wilreynolds
  39. 39. @wilreynolds
  40. 40. Develop a clean up your crappy business tool@wilreynolds
  41. 41. Still not getting it@wilreynolds
  42. 42. Today’s SEO wants Clients who@wilreynolds
  43. 43. Engage@wilreynolds
  44. 44. Rabid Fans@wilreynolds
  45. 45. Stand for something@wilreynolds
  46. 46. Share their expertise@wilreynolds
  47. 47. Share their data@wilreynolds
  48. 48. Share their data@wilreynolds
  49. 49. Share their data@wilreynolds
  50. 50. @wilreynolds
  51. 51. Real company sh*t #RCS j.mp/PdH1dc@wilreynolds
  52. 52. Building followers is the new link building@wilreynolds
  53. 53. What writers, bloggers are following you?@wilreynolds
  54. 54. Followerwonk@wilreynolds
  55. 55. Writers 55@wilreynolds
  56. 56. No followers?Do it to a competitor!
  57. 57. Client challengeNo new stuff for links
  58. 58. Image search for logo + sponsorship @adammelson
  59. 59. [companyname] + event
  60. 60. DON’T EVEN THINK ABOUT IT!
  61. 61. bit.ly/localmoz@kanejamison
  62. 62. Company already has done #RCS w/ content?
  63. 63. content gets copied @JHTScherck
  64. 64. Protip: Set up G alerts after every major content push
  65. 65. 30 second guide to content ideas
  66. 66. How can you know what to write??
  67. 67. Curious
  68. 68. Revenue mattersHow much traffic, newsletter signups, and conversions? Are you getting?
  69. 69. bit.ly/conversions-and-links @jasonacidre
  70. 70. Giveaway = $3900 direct sales250+ Social shares (engagement) 50 comments (engagement ) 10 new customers
  71. 71. Giving away product made client $3900 in 1 week
  72. 72. Oh, and their rankings are going up
  73. 73. “Vs”searches
  74. 74. 82@wilreynolds
  75. 75. 83@wilreynolds
  76. 76. Do you have the content? 84@wilreynolds
  77. 77. B2B? #RCS is even easier 85@wilreynolds
  78. 78. Use PPC data! (client story) 86@wilreynolds
  79. 79. ASSETS FAKE SOCIAL VOTES INBOUND MARKETING ARTICLE DIRECTORIES RELATIONSHIPS HACKED SITES COMMUNITY DIRECTORIES HOLY GRAIL CRAPOLA 87@wilreynolds
  80. 80. Are you going toinvest the time?
  81. 81. Don’t need big brand $$ to do #RCS
  82. 82. Skateboard Client
  83. 83. @nicomicelli
  84. 84. HOLD THE FREAK UP! (retrain the SEO mind)
  85. 85. Add value
  86. 86. Interview the builders Create a Google map of gov’t parks Most friendly cities for skate boarders # of skate parks [study] Go shoot videoHow to get your city to build a skate park
  87. 87. Vs.
  88. 88. Links via customer service?
  89. 89. There will be turbulence
  90. 90. I’m gonnasue yourclient
  91. 91. “Search strategy should be driving content strategy” - Marketing VP of MAJOR brand
  92. 92. SEO’s are best to drivecontent strategy IF (BIG IF) we can understand our role in a larger context
  93. 93. We MUST stop this!!
  94. 94. Scavengers - We can do more with less
  95. 95. Stop making ourwork about links & shortcuts
  96. 96. =
  97. 97. Start making ourwork about industry leadership
  98. 98. Start making ourwork about caring for customers
  99. 99. Start making our work about engagement
  100. 100. Start making our work about education
  101. 101. =I love those SEO guys
  102. 102. We can win thebudgets we deserve
  103. 103. Your first attempts will suck
  104. 104. #RCS startssomewhere
  105. 105. Now, its … THIS!
  106. 106. Its in our DNA to do more with less
  107. 107. Let’s DO THISLet’s get STARTED!
  108. 108. Wil Reynolds Associate SEER InteractiveSeerinteractive.com @wilreynolds
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