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8 wil-reynolds-beyond-link-building-real-companies-do-real-things

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  • 1. Real company stuff…It’s a struggle Wil Reynolds Associate SEER Interactive Seerinteractive.com @wilreynolds
  • 2. Warning - Warning - Warning@wilreynolds
  • 3. Scale – Scale - Scale@wilreynolds
  • 4. Ya’ll talkin about “LINK Juice?” Not Revenue, Not Engagement, Not SOV, LINKS, Ya’ll talkin’ about Links, man?@wilreynolds
  • 5. Business existed before search engines@wilreynolds
  • 6. 1986@wilreynolds
  • 7. How would you sell… Software@wilreynolds
  • 8. @wilreynolds
  • 9. @wilreynolds
  • 10. @wilreynolds
  • 11. #RCS@wilreynolds
  • 12. Before this?@wilreynolds
  • 13. We’re better than that@wilreynolds
  • 14. Thinking…@wilreynolds
  • 15. Buy olddomains and Buy text links Buy text 301 them in footers 10,000 links in copy pinterest Cloaking Fake Reciprocal accounts Linkbait stumbles DIGG links 3 way link Network exchange IMG Alt White textPrivate link On White network stuffing backround@wilreynolds
  • 16. @wilreynolds
  • 17. @wilreynolds
  • 18. True Story…@wilreynolds
  • 19. Mommy Bloggers for a construction company?@wilreynolds
  • 20. Yeah, it’ll get links@wilreynolds
  • 21. Get you laughed out of the VP’s office@wilreynolds
  • 22. OR@wilreynolds
  • 23. “Our company wants to inspire the next generation of engineers…”@wilreynolds
  • 24. @wilreynolds
  • 25. Real Co. Sh*t@wilreynolds
  • 26. @wilreynolds
  • 27. REALLY?@wilreynolds
  • 28. Protip: Find people copying your fashionistas images @alliebrown89@wilreynolds
  • 29. Tweet their post when they credit you@wilreynolds
  • 30. SEO’s w/ marketing plans?@wilreynolds
  • 31. Google’s favoring brands….@wilreynolds
  • 32. Finally rewarding brand activity@wilreynolds
  • 33. no followers no engagement no cust. service no content@wilreynolds
  • 34. WINNER!@wilreynolds
  • 35. I can build a legit business on…this strategy??@wilreynolds
  • 36. This sounds like some hokey bullshit, but OK@wilreynolds
  • 37. Cutts Mueller You You Penguin Slap!@wilreynolds
  • 38. Cleaning up low quality links?@wilreynolds
  • 39. @wilreynolds
  • 40. Develop a clean up your crappy business tool@wilreynolds
  • 41. Still not getting it@wilreynolds
  • 42. Today’s SEO wants Clients who@wilreynolds
  • 43. Engage@wilreynolds
  • 44. Rabid Fans@wilreynolds
  • 45. Stand for something@wilreynolds
  • 46. Share their expertise@wilreynolds
  • 47. Share their data@wilreynolds
  • 48. Share their data@wilreynolds
  • 49. Share their data@wilreynolds
  • 50. @wilreynolds
  • 51. Real company sh*t #RCS j.mp/PdH1dc@wilreynolds
  • 52. Building followers is the new link building@wilreynolds
  • 53. What writers, bloggers are following you?@wilreynolds
  • 54. Followerwonk@wilreynolds
  • 55. Writers 55@wilreynolds
  • 56. No followers?Do it to a competitor!
  • 57. Client challengeNo new stuff for links
  • 58. Image search for logo + sponsorship @adammelson
  • 59. [companyname] + event
  • 60. DON’T EVEN THINK ABOUT IT!
  • 61. bit.ly/localmoz@kanejamison
  • 62. Company already has done #RCS w/ content?
  • 63. content gets copied @JHTScherck
  • 64. Protip: Set up G alerts after every major content push
  • 65. 30 second guide to content ideas
  • 66. How can you know what to write??
  • 67. Curious
  • 68. Revenue mattersHow much traffic, newsletter signups, and conversions? Are you getting?
  • 69. bit.ly/conversions-and-links @jasonacidre
  • 70. Giveaway = $3900 direct sales250+ Social shares (engagement) 50 comments (engagement ) 10 new customers
  • 71. Giving away product made client $3900 in 1 week
  • 72. Oh, and their rankings are going up
  • 73. “Vs”searches
  • 74. 82@wilreynolds
  • 75. 83@wilreynolds
  • 76. Do you have the content? 84@wilreynolds
  • 77. B2B? #RCS is even easier 85@wilreynolds
  • 78. Use PPC data! (client story) 86@wilreynolds
  • 79. ASSETS FAKE SOCIAL VOTES INBOUND MARKETING ARTICLE DIRECTORIES RELATIONSHIPS HACKED SITES COMMUNITY DIRECTORIES HOLY GRAIL CRAPOLA 87@wilreynolds
  • 80. Are you going toinvest the time?
  • 81. Don’t need big brand $$ to do #RCS
  • 82. Skateboard Client
  • 83. @nicomicelli
  • 84. HOLD THE FREAK UP! (retrain the SEO mind)
  • 85. Add value
  • 86. Interview the builders Create a Google map of gov’t parks Most friendly cities for skate boarders # of skate parks [study] Go shoot videoHow to get your city to build a skate park
  • 87. Vs.
  • 88. Links via customer service?
  • 89. There will be turbulence
  • 90. I’m gonnasue yourclient
  • 91. “Search strategy should be driving content strategy” - Marketing VP of MAJOR brand
  • 92. SEO’s are best to drivecontent strategy IF (BIG IF) we can understand our role in a larger context
  • 93. We MUST stop this!!
  • 94. Scavengers - We can do more with less
  • 95. Stop making ourwork about links & shortcuts
  • 96. =
  • 97. Start making ourwork about industry leadership
  • 98. Start making ourwork about caring for customers
  • 99. Start making our work about engagement
  • 100. Start making our work about education
  • 101. =I love those SEO guys
  • 102. We can win thebudgets we deserve
  • 103. Your first attempts will suck
  • 104. #RCS startssomewhere
  • 105. Now, its … THIS!
  • 106. Its in our DNA to do more with less
  • 107. Let’s DO THISLet’s get STARTED!
  • 108. Wil Reynolds Associate SEER InteractiveSeerinteractive.com @wilreynolds