What is search engine optimisation? Search engine optimisation (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Wikipedia
Sales conversions >55% More than 55% of online purchases come from a search engine.
How many sites will they visit? 52% of consumers visit only 1 or 2 sites when researching a product*
Is there something else I can use to get around these problems?
What is search engine advertising/ PPC …a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Wikipedia
What is social media marketing? Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Wikipedia
“Facebook is a social network that connects people personally and professionally through connections, messages, photos, & videos.” Photo Credit: Marvin Kuo
“Company Blogs are Digital Publications that Allow Public Responses” Photo Credit kevindooley
To Blog or not to Blog ? Blogs are search engine magnets that can drive traffic to key areas of your company website. Blogs can gather sales leads. Blogs are a means of establishing leadership or expertise in your industry. Blogs are a means of building relationships with customers and prospects and improving customer interaction. Blogs offer the ability to communicate quickly on fast-breaking news, issues, or events. Blogs help build brand awareness and help define your brand. Blogs are a low-cost marketing channel.
Social Media Can Drive Leads and Customers Photo Credit: PhotoDu.de