What will drive my traffic? *Via Forrester’s Interactive Marketing 2012 Report
Planning your SEO strategy• Do you have a USP for your business ?• Do you understand your customers needs ?• Do your potential customers search online ?• Where do you stand on search engines right now ?• Will your will website convert ?• Level of competition online ?
SEO setup• Setup up Google analytics• Setup Google webmaster tools• Setup Google +• Setup Google places• Claim your social space
Keyword research tools• Google adwords• Wordtracker• Keyword discovery• Semrush• Google insights
A Simple Process for Choosing Good Keywords High Volume (many searches/month) Low Competition Ideal Keywords!(weak sites/pages in the top 10) High Value (large % of visitors convert) More on this here: http://www.seomoz.org/beginners-guide-to-seo/keyword-research
A Simple Process for Choosing Good Keywords High Volume Google AdWords (many searches/month) Low Competition(weak sites/pages in the top 10) Gut Feel (or KW Difficulty Tool) High Value Gut Feel (or Analytics Data) (large % of visitors convert) Picking keywords doesn’t have to be a chore, and the process can often help you find topics for content you haven’t yet tried/thought of!
AdWords: The Best Choice (Most of the Time) The AdWords Keyword Tool Can Be Found Here: https://adwords.google.com/select/KeywordToolExternal
Tools to Help with Accessibilityhttp://www.google.com/webmasters/
What About Those Awesome Video Results?! These are great fordriving clicks http://wistia.com/doc/video-seo
GOOGLE+ WILL BECOME THECORE OF GOOGLE’S SERVICES“The assumption is that everything will move over to usingthe Plus infrastructure over time”– Eric Schmidt, Google’s chairman
.USERS’ TIME SPENTON GOOGLE+ WILL PROVIDEGOOGLE WITH MORE DATA“For Google, everything that happens on the Internet is a complement to itsmain business. As people spend more time and do more things online, theysee more ads and they disclose more information about themselves - andGoogle rakes in more money.”– Nicholas Carr, The Shallows, P. 160
25 PERCENT OF ALL GOOGLEEMPLOYEE BONUSES AREBASED ON SOCIAL SUCCESS“According to a leaked memo from Google CEO Larry Page, the companyis making its social efforts a top priority and will reward all employees ifthose products are a success — or dock everyone’s bonus if those effortsfail.”– Jolie O’Dell, Mashable.com, Apr. 2011
Great Content + SEO + Social Really Works. Great SEO Social Link + + +Content Friendly Sharing Building = Higher More More MoreRankings Readers Followers Influence = Virtuous Cycle of Inbound Marketing!
Link building tips• Product giveaways• Press releases & arranging coverage• Providing images for review posts• Offering content to affiliate sites & blogs• Link bait style blog posts• Product tools & tips• Post about latest trends in your industry
Website Usability• Simple & Easy to use• Design pages for scanning and not for reading• Good, visible, site navigation• Talk the same language like your users• Prioritize the key information( users look for) above the fold• Trust & Creditability need to be reinforced
Should I outsource SEO ?• Do you have multiple sites ?• Do you have web design skills ?• Are you able to track results ?• Do you time to write articles ?• Are you able to acquire links for your website ?• Can you afford to spend 30 hours a month?Is 30 hours of your time worth .. $ 600 ???
Conclusion• Q&A• Request a free Consultation for your website• Thank you !!!• Sam Shetty firstname.lastname@example.org