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Welcome toGetting your business online<br />Sam Shetty   sam@nettschool.com.au<br />
Agenda<br /><ul><li>About Nett School
Some stats you should know
Domain names
Hosting
Web design
SSL certificates
Email marketing
Conclusion</li></li></ul><li>About Nett School<br />An initiative of Nett Magazine, Netregistry and PlanetDomain.<br />Net...
Why do I need a website?<br /><ul><li>Online brochure
24 x 7 sales staff
Global reach
Low setup cost
No need to carry inventory
Everyone uses the internet</li></li></ul><li>Some statistics you should know.<br />165.1%<br />Increase of internet usage ...
   5.9 million Australians now shop online
   Nearly 80% of internet users have made a purchase online
*Hitwise Industry report for Shopping and Classifieds – December 2008</li></li></ul><li>Top three reasons for shopping onl...
   Finding the best prices		83%
   Being able to shop easily		82%</li></ul>*Visa e-Commerce Tracking Survey Nov 2008 <br />
Ages of online consumers.<br />25.62%<br />Are aged 55 years and over.<br /><ul><li>Aged between 45-54 		17.89%
Aged between 35-44		23.33%
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Getting Your Bus Online Aug10

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Transcript of "Getting Your Bus Online Aug10"

  1. 1. Welcome toGetting your business online<br />Sam Shetty sam@nettschool.com.au<br />
  2. 2. Agenda<br /><ul><li>About Nett School
  3. 3. Some stats you should know
  4. 4. Domain names
  5. 5. Hosting
  6. 6. Web design
  7. 7. SSL certificates
  8. 8. Email marketing
  9. 9. Conclusion</li></li></ul><li>About Nett School<br />An initiative of Nett Magazine, Netregistry and PlanetDomain.<br />Nett School is all about helping business owners understand and apply easy-to-develop online know-how, without having to be a tech wiz, or spending time and money you just don't have! <br />Whether you're a business owner looking to take control of the digital world, or a specialist looking to hone your skills and understanding of the online business space - Nett School is there to help!<br />
  10. 10. Why do I need a website?<br /><ul><li>Online brochure
  11. 11. 24 x 7 sales staff
  12. 12. Global reach
  13. 13. Low setup cost
  14. 14. No need to carry inventory
  15. 15. Everyone uses the internet</li></li></ul><li>Some statistics you should know.<br />165.1%<br />Increase of internet usage between 2000-2008*.<br />Internet growth in Australia / Oceania<br /><ul><li> Online shopping and classifieds account for 5.03% of all Aussie online traffic.
  16. 16. 5.9 million Australians now shop online
  17. 17. Nearly 80% of internet users have made a purchase online
  18. 18. *Hitwise Industry report for Shopping and Classifieds – December 2008</li></li></ul><li>Top three reasons for shopping online.<br />88%<br />Say being able to shop at any time.<br /><ul><li>An average of 20.2 hours per month spent online
  19. 19. Finding the best prices 83%
  20. 20. Being able to shop easily 82%</li></ul>*Visa e-Commerce Tracking Survey Nov 2008 <br />
  21. 21. Ages of online consumers.<br />25.62%<br />Are aged 55 years and over.<br /><ul><li>Aged between 45-54 17.89%
  22. 22. Aged between 35-44 23.33%
  23. 23. Aged between 25-34 21.55%
  24. 24. Aged under 24 11.61%</li></ul>Surprised? The over 50s are no<br />longer scared of the net! <br />There is huge opportunity providing online services to this demographic.<br />*Hitwise Industry report for Shopping and Classifieds – December 2008<br />
  25. 25. Domain names<br /><ul><li>What’s in a domain name
  26. 26. Which domain name is right for me ?
  27. 27. Why do I need to register multiple domain names ?
  28. 28. What is a value of a domain name?
  29. 29. What do I need to consider while registering a domain ?</li></li></ul><li>Hosting <br /><ul><li>What is Hosting ?
  30. 30. Types of Hosting ?
  31. 31. What to consider while deciding on a hosting provider?
  32. 32. Local hosting /overseas hosting ?</li></li></ul><li>Problems & Concerns<br /><ul><li>Why some customers have problems and concerns with having a website
  33. 33. It’s too expensive to build a website
  34. 34. I don’t know is can update my website
  35. 35. I don’t know what to put on my website
  36. 36. I want it to look nice
  37. 37. I do not know HTML</li></li></ul><li> Choosing a web designer <br /><ul><li>Do I get FTP access ?
  38. 38. Can I move my website across to another provider ?
  39. 39. Do I own the website and the backend system ?
  40. 40. Can I update my website on my own ?
  41. 41. Do I have pay for website support ?
  42. 42. Will my website be SEO friendly</li></li></ul><li>Types of website<br />Static website ( $ 500 to $ 1500) <br />Content management system ( $ 2000 to $ 8000)<br />E commerce website ( $ 3000 to 10,000)<br />Blogs ( $ 1000 to $ 3000)<br />Mobile websites ($ 1000 to $ 15000)<br />
  43. 43. Ways of getting a website designed <br /><ul><li>Get a family friend to do it
  44. 44. Use site builder tools which come free with hosting
  45. 45. Use a professional site builder tool
  46. 46. Hire a web designer </li></li></ul><li>Website Options <br /><ul><li>Site Builder
  47. 47. Storexpress
  48. 48. Professional Templates
  49. 49. Open source Technology</li></li></ul><li>SSL certificates <br /><ul><li>What is an SSL certificate?
  50. 50. What is difference between Shared & dedicated SSL?
  51. 51. Do I need an SSL certificate?</li></li></ul><li>Email marketing <br /><ul><li>What is Email marketing ?</li></ul>E-mail marketing is a form of direct marketing which uses electronic email as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered e-mail marketing.<br /><ul><li>Why cannot I use my email account to send my marketing messages?</li></li></ul><li>Why do customers click through?<br />1,166 consumer recipients were surveyed on what prompted them to<br />open and respond to email marketing messages*<br />54%<br />Said it was the Products or Services featured.<br /><ul><li>Written copy 40%
  52. 52. Subject line 35%
  53. 53. Compelling offers 33%
  54. 54. A single large image 12%
  55. 55. “Email Marketing Content Best Practices: Identifying the Impact of Content on Response Behavior,"
  56. 56. based on a Jupiter Research/IPSOS survey”
  57. 57. Multiple smaller images 40%
  58. 58. Search box within email 35%
  59. 59. Text-only email 33%</li></li></ul><li>Marketers surveyed for their most important advertising tactic *<br />83.2%<br />Email is the most popular marketing strategy.<br /><ul><li>Search marketing 61.7%
  60. 60. Display ads 36.2%
  61. 61. Ad networks 31.9%
  62. 62. Contextual marketing 27.7%
  63. 63. Traditional direct marketing 27.7%</li></ul>* Source: Datran Media, February 2007<br />
  64. 64. Some statistics you should know.<br />91%<br />of internet users aged between <br />18 and 64 years use email.<br /><ul><li>The most popular online activity!</li></li></ul><li>DIY Email Marketing <br /><ul><li>Easy to use
  65. 65. Low monthly fees
  66. 66. Email tracking
  67. 67. Templates
  68. 68. Website Integration
  69. 69. Mailroom </li></li></ul><li>What should my budget be ?<br /><ul><li>Domain names from $25 to $100
  70. 70. Graphic design from $ 0 to $1500
  71. 71. Website development $ 0 to $10,000
  72. 72. Web Hosting $10 to $ 200 per month
  73. 73. Email marketing $15 to $100 per month
  74. 74. Google Adwords
  75. 75. Search Engine optimisation</li></li></ul><li>Conclusion<br />Do I know enough ?<br />Q&A<br />THANK YOU<br />Sam Shettysam@nettschool.com.au<br />
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