Conclusion</li></li></ul><li>About Nett School<br />An initiative of Nett Magazine, Netregistry and PlanetDomain.<br />Nett School is all about helping business owners understand and apply easy-to-develop online know-how, without having to be a tech wiz, or spending time and money you just don't have! <br />Whether you're a business owner looking to take control of the digital world, or a specialist looking to hone your skills and understanding of the online business space - Nett School is there to help!<br />
Why do I need a website?<br /><ul><li>Online brochure
Everyone uses the internet</li></li></ul><li>Some statistics you should know.<br />165.1%<br />Increase of internet usage between 2000-2008*.<br />Internet growth in Australia / Oceania<br /><ul><li> Online shopping and classifieds account for 5.03% of all Aussie online traffic.
Nearly 80% of internet users have made a purchase online
*Hitwise Industry report for Shopping and Classifieds – December 2008</li></li></ul><li>Top three reasons for shopping online.<br />88%<br />Say being able to shop at any time.<br /><ul><li>An average of 20.2 hours per month spent online
Aged under 24 11.61%</li></ul>Surprised? The over 50s are no<br />longer scared of the net! <br />There is huge opportunity providing online services to this demographic.<br />*Hitwise Industry report for Shopping and Classifieds – December 2008<br />
Domain names<br /><ul><li>What’s in a domain name
Will my website be SEO friendly</li></li></ul><li>Types of website<br />Static website ( $ 500 to $ 1500) <br />Content management system ( $ 2000 to $ 8000)<br />E commerce website ( $ 3000 to 10,000)<br />Blogs ( $ 1000 to $ 3000)<br />Mobile websites ($ 1000 to $ 15000)<br />
Ways of getting a website designed <br /><ul><li>Get a family friend to do it
Use site builder tools which come free with hosting
Open source Technology</li></li></ul><li>SSL certificates <br /><ul><li>What is an SSL certificate?
What is difference between Shared & dedicated SSL?
Do I need an SSL certificate?</li></li></ul><li>Email marketing <br /><ul><li>What is Email marketing ?</li></ul>E-mail marketing is a form of direct marketing which uses electronic email as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered e-mail marketing.<br /><ul><li>Why cannot I use my email account to send my marketing messages?</li></li></ul><li>Why do customers click through?<br />1,166 consumer recipients were surveyed on what prompted them to<br />open and respond to email marketing messages*<br />54%<br />Said it was the Products or Services featured.<br /><ul><li>Written copy 40%
Text-only email 33%</li></li></ul><li>Marketers surveyed for their most important advertising tactic *<br />83.2%<br />Email is the most popular marketing strategy.<br /><ul><li>Search marketing 61.7%
Traditional direct marketing 27.7%</li></ul>* Source: Datran Media, February 2007<br />
Some statistics you should know.<br />91%<br />of internet users aged between <br />18 and 64 years use email.<br /><ul><li>The most popular online activity!</li></li></ul><li>DIY Email Marketing <br /><ul><li>Easy to use