Getting Your Bus Online   Aug10
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Getting Your Bus Online Aug10

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    Getting Your Bus Online   Aug10 Getting Your Bus Online Aug10 Presentation Transcript

    • Welcome toGetting your business online
      Sam Shetty sam@nettschool.com.au
    • Agenda
      • About Nett School
      • Some stats you should know
      • Domain names
      • Hosting
      • Web design
      • SSL certificates
      • Email marketing
      • Conclusion
    • About Nett School
      An initiative of Nett Magazine, Netregistry and PlanetDomain.
      Nett School is all about helping business owners understand and apply easy-to-develop online know-how, without having to be a tech wiz, or spending time and money you just don't have!
      Whether you're a business owner looking to take control of the digital world, or a specialist looking to hone your skills and understanding of the online business space - Nett School is there to help!
    • Why do I need a website?
      • Online brochure
      • 24 x 7 sales staff
      • Global reach
      • Low setup cost
      • No need to carry inventory
      • Everyone uses the internet
    • Some statistics you should know.
      165.1%
      Increase of internet usage between 2000-2008*.
      Internet growth in Australia / Oceania
      • Online shopping and classifieds account for 5.03% of all Aussie online traffic.
      • 5.9 million Australians now shop online
      • Nearly 80% of internet users have made a purchase online
      • *Hitwise Industry report for Shopping and Classifieds – December 2008
    • Top three reasons for shopping online.
      88%
      Say being able to shop at any time.
      • An average of 20.2 hours per month spent online
      • Finding the best prices 83%
      • Being able to shop easily 82%
      *Visa e-Commerce Tracking Survey Nov 2008 
    • Ages of online consumers.
      25.62%
      Are aged 55 years and over.
      • Aged between 45-54 17.89%
      • Aged between 35-44 23.33%
      • Aged between 25-34 21.55%
      • Aged under 24 11.61%
      Surprised? The over 50s are no
      longer scared of the net!
      There is huge opportunity providing online services to this demographic.
      *Hitwise Industry report for Shopping and Classifieds – December 2008
    • Domain names
      • What’s in a domain name
      • Which domain name is right for me ?
      • Why do I need to register multiple domain names ?
      • What is a value of a domain name?
      • What do I need to consider while registering a domain ?
    • Hosting
      • What is Hosting ?
      • Types of Hosting ?
      • What to consider while deciding on a hosting provider?
      • Local hosting /overseas hosting ?
    • Problems & Concerns
      • Why some customers have problems and concerns with having a website
      • It’s too expensive to build a website
      • I don’t know is can update my website
      • I don’t know what to put on my website
      • I want it to look nice
      • I do not know HTML
    • Choosing a web designer
      • Do I get FTP access ?
      • Can I move my website across to another provider ?
      • Do I own the website and the backend system ?
      • Can I update my website on my own ?
      • Do I have pay for website support ?
      • Will my website be SEO friendly
    • Types of website
      Static website ( $ 500 to $ 1500)
      Content management system ( $ 2000 to $ 8000)
      E commerce website ( $ 3000 to 10,000)
      Blogs ( $ 1000 to $ 3000)
      Mobile websites ($ 1000 to $ 15000)
    • Ways of getting a website designed
      • Get a family friend to do it
      • Use site builder tools which come free with hosting
      • Use a professional site builder tool
      • Hire a web designer
    • Website Options
      • Site Builder
      • Storexpress
      • Professional Templates
      • Open source Technology
    • SSL certificates
      • What is an SSL certificate?
      • What is difference between Shared & dedicated SSL?
      • Do I need an SSL certificate?
    • Email marketing
      • What is Email marketing ?
      E-mail marketing is a form of direct marketing which uses electronic email as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered e-mail marketing.
      • Why cannot I use my email account to send my marketing messages?
    • Why do customers click through?
      1,166 consumer recipients were surveyed on what prompted them to
      open and respond to email marketing messages*
      54%
      Said it was the Products or Services featured.
      • Written copy 40%
      • Subject line 35%
      • Compelling offers 33%
      • A single large image 12%
      • “Email Marketing Content Best Practices: Identifying the Impact of Content on Response Behavior,"
      • based on a Jupiter Research/IPSOS survey”
      • Multiple smaller images 40%
      • Search box within email 35%
      • Text-only email 33%
    • Marketers surveyed for their most important advertising tactic *
      83.2%
      Email is the most popular marketing strategy.
      • Search marketing 61.7%
      • Display ads 36.2%
      • Ad networks 31.9%
      • Contextual marketing 27.7%
      • Traditional direct marketing 27.7%
      * Source: Datran Media, February 2007
    • Some statistics you should know.
      91%
      of internet users aged between
      18 and 64 years use email.
      • The most popular online activity!
    • DIY Email Marketing
      • Easy to use
      • Low monthly fees
      • Email tracking
      • Templates
      • Website Integration
      • Mailroom
    • What should my budget be ?
      • Domain names from $25 to $100
      • Graphic design from $ 0 to $1500
      • Website development $ 0 to $10,000
      • Web Hosting $10 to $ 200 per month
      • Email marketing $15 to $100 per month
      • Google Adwords
      • Search Engine optimisation
    • Conclusion
      Do I know enough ?
      Q&A
      THANK YOU
      Sam Shettysam@nettschool.com.au