Getting Your Bus Online Aug10Presentation Transcript
Welcome toGetting your business online Sam Shetty firstname.lastname@example.org
About Nett School
Some stats you should know
About Nett School An initiative of Nett Magazine, Netregistry and PlanetDomain. Nett School is all about helping business owners understand and apply easy-to-develop online know-how, without having to be a tech wiz, or spending time and money you just don't have! Whether you're a business owner looking to take control of the digital world, or a specialist looking to hone your skills and understanding of the online business space - Nett School is there to help!
Why do I need a website?
24 x 7 sales staff
Low setup cost
No need to carry inventory
Everyone uses the internet
Some statistics you should know. 165.1% Increase of internet usage between 2000-2008*. Internet growth in Australia / Oceania
Online shopping and classifieds account for 5.03% of all Aussie online traffic.
5.9 million Australians now shop online
Nearly 80% of internet users have made a purchase online
*Hitwise Industry report for Shopping and Classifieds – December 2008
Top three reasons for shopping online. 88% Say being able to shop at any time.
An average of 20.2 hours per month spent online
Finding the best prices 83%
Being able to shop easily 82%
*Visa e-Commerce Tracking Survey Nov 2008
Ages of online consumers. 25.62% Are aged 55 years and over.
Aged between 45-54 17.89%
Aged between 35-44 23.33%
Aged between 25-34 21.55%
Aged under 24 11.61%
Surprised? The over 50s are no longer scared of the net! There is huge opportunity providing online services to this demographic. *Hitwise Industry report for Shopping and Classifieds – December 2008
What’s in a domain name
Which domain name is right for me ?
Why do I need to register multiple domain names ?
What is a value of a domain name?
What do I need to consider while registering a domain ?
What is Hosting ?
Types of Hosting ?
What to consider while deciding on a hosting provider?
Local hosting /overseas hosting ?
Problems & Concerns
Why some customers have problems and concerns with having a website
It’s too expensive to build a website
I don’t know is can update my website
I don’t know what to put on my website
I want it to look nice
I do not know HTML
Choosing a web designer
Do I get FTP access ?
Can I move my website across to another provider ?
Do I own the website and the backend system ?
Can I update my website on my own ?
Do I have pay for website support ?
Will my website be SEO friendly
Types of website Static website ( $ 500 to $ 1500) Content management system ( $ 2000 to $ 8000) E commerce website ( $ 3000 to 10,000) Blogs ( $ 1000 to $ 3000) Mobile websites ($ 1000 to $ 15000)
Ways of getting a website designed
Get a family friend to do it
Use site builder tools which come free with hosting
Use a professional site builder tool
Hire a web designer
Open source Technology
What is an SSL certificate?
What is difference between Shared & dedicated SSL?
Do I need an SSL certificate?
What is Email marketing ?
E-mail marketing is a form of direct marketing which uses electronic email as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered e-mail marketing.
Why cannot I use my email account to send my marketing messages?
Why do customers click through? 1,166 consumer recipients were surveyed on what prompted them to open and respond to email marketing messages* 54% Said it was the Products or Services featured.
Written copy 40%
Subject line 35%
Compelling offers 33%
A single large image 12%
“Email Marketing Content Best Practices: Identifying the Impact of Content on Response Behavior,"
based on a Jupiter Research/IPSOS survey”
Multiple smaller images 40%
Search box within email 35%
Text-only email 33%
Marketers surveyed for their most important advertising tactic * 83.2% Email is the most popular marketing strategy.
Search marketing 61.7%
Display ads 36.2%
Ad networks 31.9%
Contextual marketing 27.7%
Traditional direct marketing 27.7%
* Source: Datran Media, February 2007
Some statistics you should know. 91% of internet users aged between 18 and 64 years use email.
The most popular online activity!
DIY Email Marketing
Easy to use
Low monthly fees
What should my budget be ?
Domain names from $25 to $100
Graphic design from $ 0 to $1500
Website development $ 0 to $10,000
Web Hosting $10 to $ 200 per month
Email marketing $15 to $100 per month
Search Engine optimisation
Conclusion Do I know enough ? Q&A THANK YOU Sam Shettysam@nettschool.com.au