Febwebinar

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Febwebinar

  1. 1. Feb 2013Running asuccessful website
  2. 2. Agenda■ Launching your website■ Tools to monitor your website■ Increasing traffic to you website■ Key factors for running a successful website■ How to use Social media on your website■ SEO Myths■ Conclusion
  3. 3. Your Online journey …. “If you don’t know where you are going, you might not get there ”
  4. 4. Buyers complete 60% of theirbuying cycle before they contact your organization. CEB 2012
  5. 5. What are their goals & objectives?
  6. 6. What issues &challenges do theyface that you canhelp with?
  7. 7. What’s the Root Cause?We’re too focused on what wewant them to know about us.• Gracious welcome• Overview of company• Wonderful product line• Extraordinary services• Unique differentiators
  8. 8. It is easy to get ahead of your competitors
  9. 9. 3 keys to a successful website
  10. 10. All websites need landing pages
  11. 11. Google Analytics
  12. 12. Confirm with an A/B test
  13. 13. Measuring results
  14. 14. These are vanity metrics
  15. 15. No connection to your business
  16. 16. Be careful with web analytics
  17. 17. This tells us where are customers come from
  18. 18. Define your funnel
  19. 19. Funnels track two metrics at each step
  20. 20. Funnel tracking
  21. 21. Ideas, insights and information about:• Business challenges they’re facing• Value they’d get from switching• How other companies address the same issues• How to better achieve their objectives• Industry, marketplace or customer trends• Factors to consider in making a good decision
  22. 22. What’s Tempting?Blog Posts Articles Audios Ebooks Kits Videos ROI Tools Infographix Demos Case Studies Checklists White Papers Interviews Quizzes Trend Reports Webinars Guides
  23. 23. Hosting… Does it matter• Direct impact on your revenue• Customer experience• Repeat customers• Mobile users
  24. 24. Check your website inventoryTake a inventory of your website assets• Content• Keyword ranking• Social media sentiments• Inbound links• Conversion rates
  25. 25. Google webmaster tools
  26. 26. XML Sitemap
  27. 27. Google + local
  28. 28. Long tail keywords
  29. 29. Need for speed
  30. 30. Create great content by blogging
  31. 31. Blogging attracts more links
  32. 32. Blogging attracts more visitors
  33. 33. Blogging brings social media success
  34. 34. Top 10 marketing challenges
  35. 35. How does Google decide ?
  36. 36. On page optimisation
  37. 37. Off page optimisation
  38. 38. Golden rules of Social marketing
  39. 39. Create a Social Plan
  40. 40. Content mix matrix
  41. 41. Use Social apps to engage and share
  42. 42. Make every Campaign and Channel Social
  43. 43. LinkedIn
  44. 44. Facebook for B2C & LinkedIn for B2B
  45. 45. Conclusion• Q&A• http://www.netregistry.com.au/resources/workshops/• Thank you !!!• Sam Shetty sam.shetty@netregistry.com.au

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