Febwebinar
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Febwebinar

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Febwebinar Febwebinar Presentation Transcript

  • Feb 2013Running asuccessful website
  • Agenda■ Launching your website■ Tools to monitor your website■ Increasing traffic to you website■ Key factors for running a successful website■ How to use Social media on your website■ SEO Myths■ Conclusion
  • Your Online journey …. “If you don’t know where you are going, you might not get there ”
  • Buyers complete 60% of theirbuying cycle before they contact your organization. CEB 2012
  • What are their goals & objectives?
  • What issues &challenges do theyface that you canhelp with?
  • What’s the Root Cause?We’re too focused on what wewant them to know about us.• Gracious welcome• Overview of company• Wonderful product line• Extraordinary services• Unique differentiators
  • It is easy to get ahead of your competitors
  • 3 keys to a successful website
  • All websites need landing pages
  • Google Analytics
  • Confirm with an A/B test
  • Measuring results
  • These are vanity metrics
  • No connection to your business
  • Be careful with web analytics
  • This tells us where are customers come from
  • Define your funnel
  • Funnels track two metrics at each step
  • Funnel tracking
  • Ideas, insights and information about:• Business challenges they’re facing• Value they’d get from switching• How other companies address the same issues• How to better achieve their objectives• Industry, marketplace or customer trends• Factors to consider in making a good decision
  • What’s Tempting?Blog Posts Articles Audios Ebooks Kits Videos ROI Tools Infographix Demos Case Studies Checklists White Papers Interviews Quizzes Trend Reports Webinars Guides
  • Hosting… Does it matter• Direct impact on your revenue• Customer experience• Repeat customers• Mobile users
  • Check your website inventoryTake a inventory of your website assets• Content• Keyword ranking• Social media sentiments• Inbound links• Conversion rates
  • Google webmaster tools
  • XML Sitemap
  • Google + local
  • Long tail keywords
  • Need for speed
  • Create great content by blogging
  • Blogging attracts more links
  • Blogging attracts more visitors
  • Blogging brings social media success
  • Top 10 marketing challenges
  • How does Google decide ?
  • On page optimisation
  • Off page optimisation
  • Golden rules of Social marketing
  • Create a Social Plan
  • Content mix matrix
  • Use Social apps to engage and share
  • Make every Campaign and Channel Social
  • LinkedIn
  • Facebook for B2C & LinkedIn for B2B
  • Conclusion• Q&A• http://www.netregistry.com.au/resources/workshops/• Thank you !!!• Sam Shetty sam.shetty@netregistry.com.au