The Power Of Social Networking For Women

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TORONTO, ON, CANADA – July 30, 2009 – So how important are Social Networks to women? According to 36% of women who participated in a recent research study; they would give up chocolate, their Pradas, …

TORONTO, ON, CANADA – July 30, 2009 – So how important are Social Networks to women? According to 36% of women who participated in a recent research study; they would give up chocolate, their Pradas, or their Mother-in-Law before they gave up their Social Networks. We’re not so sure what that says about their Mother-in-Laws but brand managers for Prada and chocolate companies should pay attention!

ShesConnected Multimedia, a Social Media Advertising Agency who also own and operate www.shesconnected.com a Social Network for women just released a comprehensive research report on how women in the United States and Canada are using Social Networks.

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    Thank you for sharing. I allowed myself to add it to group 'WOMEN in the WORLD ' Feel free to join us. Thank you in advance for your participation and sharing your 'favorites'. .. With friendship from France. Bernard

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  • 1.  
  • 2. 36% of Women would give up…
  • 3.  
  • 4. or their
  • 5.  
  • 6. or their
  • 7.  
  • 8. before giving up their Social Networks
  • 9. Who we are…
  • 10. + Social Network for Women Social Media Agency + Blog & Twitter Network
  • 11. The Power of Social Networking For Women
  • 12. a peak inside the research report
  • 13. who are they?
  • 14.  
  • 15. they are getting older
  • 16.  
  • 17. 53% are over 40 years of age
  • 18.  
  • 19.  
  • 20. 23% have an advanced degree…
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25. 36% are self employed
  • 26. so what are they doing online?
  • 27.  
  • 28. They spend a lot of time online 48% belong to 4 or more Social Networks
  • 29.  
  • 30.  
  • 31.  
  • 32. they start and join a lot of groups
  • 33.  
  • 34.  
  • 35. why they join Social Networks
  • 36.  
  • 37.  
  • 38. as the classic slogan for Oldsmobile goes… “ This is not your father’s Oldsmobile”
  • 39.  
  • 40. … the juxtaposition for today is, “This is not your teenager’s Social Network”
  • 41.  
  • 42. or her daughter’s
  • 43.  
  • 44. today women are the driving force on Social Networks
  • 45.  
  • 46. putting together the pieces…
  • 47.  
  • 48. key findings from our study …
  • 49.  
  • 50.
    • Women are one of the fastest growing segments on Social Networks with 53% of online women use Social Networks at least weekly. We believe this trend will continue for the foreseeable future
    • The adoption of Social Networks by older women is especially strong. The largest age group in our core user survey was women over 50 years of age
    • Over a third report they are in business for themselves. They spend a significant amount of time online each day with 49% reporting they spend 1 – 2 hours per day for personal use and 48% reporting they spend 5 or more hours per day online for work
    • They belong to multiple Social Networks with 48% reporting they belong to four or more Social Networks
  • 51.
    • The top 5 reasons they belong to Social Networks are:
      • - Network professionally
      • - Stay up-to-date with friends
      • - Stay up-to-date with groups they belong to
      • - Promote their business
      • - Research products or services
    • They visit Social Networks frequently with 59% visiting Social Networking sites multiple times per day, 14% reporting at least once per day, and 14% reporting several times per week
    • They are highly engaged and comfortable with the technology. The most popular activities are:
      • - Viewing video
      • - Reading blogs
      • - Posting photos
      • - Writing in blogs
      • - Posting comments
  • 52.
    • The have a lot of connections/friends with 83% reporting they have 50 or more connections or friends
    • They join and/or start a large number of groups with 28% reporting they belong to more than 10 groups, with business related groups being the most popular group they join or start
    • Safeguarding personal privacy is the number one concern for women using Social Networks
  • 53. http:// shesconnectedmultimedia.com/download_research.php To download your FREE copy of The Power of Social Networking for Women Research Report , go to … Mark Grindeland CEO ShesConnected Multimedia www.shesconnected.com www.shesconnectedmultimedia.com [email_address]