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The Power Of Social Networking For Women
 

The Power Of Social Networking For Women

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TORONTO, ON, CANADA – July 30, 2009 – So how important are Social Networks to women? According to 36% of women who participated in a recent research study; they would give up chocolate, their ...

TORONTO, ON, CANADA – July 30, 2009 – So how important are Social Networks to women? According to 36% of women who participated in a recent research study; they would give up chocolate, their Pradas, or their Mother-in-Law before they gave up their Social Networks. We’re not so sure what that says about their Mother-in-Laws but brand managers for Prada and chocolate companies should pay attention!

ShesConnected Multimedia, a Social Media Advertising Agency who also own and operate www.shesconnected.com a Social Network for women just released a comprehensive research report on how women in the United States and Canada are using Social Networks.

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  • Fantastic advancement of thoughts. I enjoyed each slide with Slide 36 giving me a wealth of information
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    Thank you for sharing. I allowed myself to add it to group 'WOMEN in the WORLD ' Feel free to join us. Thank you in advance for your participation and sharing your 'favorites'. .. With friendship from France. Bernard

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    The Power Of Social Networking For Women The Power Of Social Networking For Women Presentation Transcript

    •  
    • 36% of Women would give up…
    •  
    • or their
    •  
    • or their
    •  
    • before giving up their Social Networks
    • Who we are…
    • + Social Network for Women Social Media Agency + Blog & Twitter Network
    • The Power of Social Networking For Women
    • a peak inside the research report
    • who are they?
    •  
    • they are getting older
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    • 53% are over 40 years of age
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    •  
    • 23% have an advanced degree…
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    •  
    •  
    •  
    • 36% are self employed
    • so what are they doing online?
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    • They spend a lot of time online 48% belong to 4 or more Social Networks
    •  
    •  
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    • they start and join a lot of groups
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    •  
    • why they join Social Networks
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    •  
    • as the classic slogan for Oldsmobile goes… “ This is not your father’s Oldsmobile”
    •  
    • … the juxtaposition for today is, “This is not your teenager’s Social Network”
    •  
    • or her daughter’s
    •  
    • today women are the driving force on Social Networks
    •  
    • putting together the pieces…
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    • key findings from our study …
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      • Women are one of the fastest growing segments on Social Networks with 53% of online women use Social Networks at least weekly. We believe this trend will continue for the foreseeable future
      • The adoption of Social Networks by older women is especially strong. The largest age group in our core user survey was women over 50 years of age
      • Over a third report they are in business for themselves. They spend a significant amount of time online each day with 49% reporting they spend 1 – 2 hours per day for personal use and 48% reporting they spend 5 or more hours per day online for work
      • They belong to multiple Social Networks with 48% reporting they belong to four or more Social Networks
      • The top 5 reasons they belong to Social Networks are:
        • - Network professionally
        • - Stay up-to-date with friends
        • - Stay up-to-date with groups they belong to
        • - Promote their business
        • - Research products or services
      • They visit Social Networks frequently with 59% visiting Social Networking sites multiple times per day, 14% reporting at least once per day, and 14% reporting several times per week
      • They are highly engaged and comfortable with the technology. The most popular activities are:
        • - Viewing video
        • - Reading blogs
        • - Posting photos
        • - Writing in blogs
        • - Posting comments
      • The have a lot of connections/friends with 83% reporting they have 50 or more connections or friends
      • They join and/or start a large number of groups with 28% reporting they belong to more than 10 groups, with business related groups being the most popular group they join or start
      • Safeguarding personal privacy is the number one concern for women using Social Networks
    • http:// shesconnectedmultimedia.com/download_research.php To download your FREE copy of The Power of Social Networking for Women Research Report , go to … Mark Grindeland CEO ShesConnected Multimedia www.shesconnected.com www.shesconnectedmultimedia.com [email_address]