Social Media Disclosure Approaches
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Social Media Disclosure Approaches

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Presentation with examples of brand disclosure

Presentation with examples of brand disclosure

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Social Media Disclosure Approaches Social Media Disclosure Approaches Presentation Transcript

  • Social MediaDisclosureApproachesShesConnected Multimedia Corp.www.shesconnectedmultimedia.com April 14, 2011 Canadian Institute
  • ShesConnected Multimedia Corp.Helping brands connect with women who matter. Social Network for Women • Online social networking site for women • Directory for women’s blog, groups, businesses and event • Access to digitally influential women for Advertiser programs Brand/Blogger Events • Annual Conference each year in Toronto • Smaller events in cities across Canada • Manage online events like twitter parties Market Research: Women & Social • Research report on how women use social media • Downloaded by over 2000 times • 2011 report will be available in the spring Community Management Consulting • Community Management Strategy &Services • Community Management Tool Kits • Digital Outreach Programs
  • ShesConnected Multimedia Donna Marie Antoniadis, Co-founder & CEO Donna Marie has over twenty years of experience in sales, business development, and marketing, with focus on the Internet industry since 1995 working with the Yellow Pages and Shaw Cable as they launched their first Internet initiatives. In 2003 she started working in the mobile marketing with leading brands such as P&G, AT&T, Sprint, Verizon, and Nextel. Since 2007 Donna Marie has been exclusively focused on Social Media when started ShesConnected Multimedia working with Coca-Cola, Maple Leaf Foods, General Motors, and many others. Donna Marie was also recognized by Forbes as one of the top 20 best branded women on twitter 2010. Twitter: @donnaantoniadis Linkedin: http://ca.linkedin.com/in/donnamarieantoniadis ShesConnected: www.shesconnected.com/members/profile/ShesConnectedCofound
  • Disclosure Approaches1. Individual posts, non-branded site – Blogger Outreach: Blog Post Cheerios – Brand Ambassador (various)2. Corporate Disclosure: employees of company – Branded Corporate Presence with Employees: McDonalds3. Outreach on behalf of a Brand by Non-employees – Branded Corporate Twitter Account with Mom Blogger: Kraft – Branded website/twitter account brand ambassadors: Chevrolet – Outsourced Community Management: General Motors Business Card
  • Blogger Outreach: blog post
  • Blogger Outreach: Corporate Badge
  • MacDonald’s Corporate
  • MacDonald’s Corporate Website
  • MacDonald’s Individual Twitter Accounts
  • MacDonald’s Individual Twitter Accounts
  • Corporate Site – Consultant tweeting
  • Chevrolet Cruze-Arati Website
  • Chevrolet Cruze-Arati Twitter Page
  • Chevrolet Cruze-Arati Independent Tweeter
  • GM Community Manager Facebook Profile
  • GM Community Manager Twitter Account
  • GM Community Manager Blog
  • Thank You! www.shesconnected.com www.shesconnectedmultimedia.comDonna Marie Antoniadis, Co-founder & CEO donna.marie@shesconnected.com