ShesConnected Social Media Conference: Twitter Party Overview & Schedule

Twitter Parties

Great tactic for engaging withdigital women

ShesConnected Twitter PartiesShesConnected Conference will be hosting 5 twitterparties to generate buzz for the event. Pre-event parties to generate buzz – Date: July 28, 2011 Time: 8:00pm – 10:00pm – Date: August 25th, 2011 Time: 8:00pm – 10:00pm Event party (generate buzz at the event and to include women who where not invited or who could not attend) – Date: September 29th, 2011 Time: 1:00pm - 5:00pm – Date: September 30th ,2011 Time: 10:00am -5:00pm Post event party (to continue the conversation) – Date: October 13th,2011 Time: 8:00pm-10:00pm

How we use twitter: men vs.women

Twitter usage: what is posted

As of June 2011, 200 millionTweets per day.

Digital Women connect onTwitter...

We asked them Why Twitter?

Women post over 12% moreTweets than men.Women follow 2% more people than men do and post over 12% more tweets than men.

What is a Twitter Party?• A short, fast-paced conversation around a pre-determined topic using the twitter platform.• The party often begins with a question from a facilitator. From there, users post a frenzy of comments and responses using #hashtags (or keywords) to connect all content within the conversation.• During the parties, brand sponsors provide tips, techniques, expert advice, and information on party topics• These parties are entertaining, informative and interactive for both the guests and the host.

What is the purpose of aTwitter Party?• Generate buzz around the ShesConnected Conference• Increase web traffic and number of ‘followers’/ ‘likes’• Get feedback from real people in real time• INCREASE SPONSOR VISIBILITY www.facebook.com/AGOToronto

Does Twitter have reach? 175 Million TWITTER USERS

Who attends twitter parties andaverage metrics• Digital women: 100-200• Tweets: thousands• Reach: 250,000 people• Number of impressions: 1-5 million• We share twitter party results after each party so you can see just how effective they really are!

Incentives/PrizingThe PrizeEach sponsor will provide some type of prizing which will bepromoted prior to each party. We tie in your marketing messagesto the party and your prize. We can also drive the participants toyour twitter, facebook or website to drive follows, likes or traffic!Just let us know your marketing objectives.

Mechanics: Brand panelists,community panelists & moderators• Brand panelists: Our brand representatives• Community panelists: ShesConnected Twitter Team (@ShesConnected, @SCConfercece)• Moderators: ShesConnected Community Management team. (TBD)

How do users participate?‘Guests’ will post comments through twitter All posts are toinclude the hashtags #SCCTO so that they are trackable.You may not be used to this type of participation but once youexperience your first twitter party we guarantee you will be readyto participate in the next scheduled one.

The platform for TwitterParties

TweetGrid Platform for TwitterPartiesUsers can choose to follow theconversation using a third-partysocial media dashboard.TweetGrid allows users to viewcontent in three sections: allcontent, host content, and theuser’s personal content.Without TweetGrid, users willhave difficulty following thestream of the party.

TweetGrid: Twitter PartyManagementTo use TweetGrid: Visittweetgrid.com and clickthe Party button andenter the necessary #SCCTOinformation into the 3fields. @ShesConnected, @SCConference Your Twitter Handle

Tweetgrid- after you enter theTwitter Party information Hashtag Hosts: Your Twitter Handle:Posts with the #SCCTO The posts from the hosts The user’s posts willtags are aggregated in will appear in this column. appear in this column this column It makes it easier to see the questions asked 1 2 3

Do sponsors participate?Absolutely. In fact, Sponsors are encouraged to join the party in order to interactdirectly with the individuals who are interested in attending the event.By joining the party and cooperatively promoting the ShesConnectedConference, sponsors are able to leverage the network reach and increase theirbrand visibility.Sponsors can tweet questions and start conversations or simply retweet relevantcontent. The level of engagement by the sponsor will directly impact interactionwith their brand. We will follow a conversation schedule for each party.Contact donna.marie@shesconnected.com for details

More info? DONNA MARIE ANTONIADIS CEO & Co-founder donna.marie@shesconnected.com 416-730-5670 ext. 2213

www.shesconnectedmultimedia.comwww.shesconnected.comwww.shesconnectedconference.com

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ShesConnected Social Media Conference: Twitter Party Overview & Schedule

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