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MARKETING TO DIGITAL MOMS
Interacting & Engaging Today's Techmamas
Canadian moms spend more time online than their US counterparts and, of all women, are the most likely to use social networking sites. Marketers should recognize the dual purpose moms have for engaging with emerging technologies. By utilizing communications channels, marketers can initiate a conversation among moms and influence their decision-making. Understanding that a one-size-fits-all strategy does not work, and the growing social influence of the digital mom, is a critical step for marketers in a changing media landscape. Attend this conference to find out what all the buzz is about and how to be present in the channels digital moms are using.