Defining theSocial You:Personal, Professional &Corporate youDonna Marie AntoniadisCEO & Co-founderShesConnected Multimedia...
Q. As an executive – how muchinformation should you make           public?   Personal versus Professional versus Corporate
This is me. Do you know who I am?   What if you searched for me?
What happens in Vegas – stays inVegas – or does it?!Now that you’ve seen alittle bit “more of me”…Would you hire me ?Do bu...
Champagne on the hillsAnother drink in myhand…hmmmWhat do you think ofme now?
A woman needs to look her best!You saw my tweet aboutmy mani/pedi at 11:00amon a Wednesdaymorning.You also noticed four-sq...
Social Media is forever. Be careful what you say and do – or          you could regret it.      (Good thing the world was ...
Who is the “Real” MeYou may think I am a partying, drinking, slackerbut in reality I am a• Workaholic – love my job – get ...
I am very CAREFUL  about what I post.Be careful what you say and do – or         you could regret it.
Facebook• Most confusion about this social network• Most common questions  – Do I have to be on facebook?  – I don’t want ...
What you can’t do on Facebook   You can’t have two profiles – goes against            what Facebook is about.       Try an...
Personal me on facebook:What I doI use Facebook to connect toothers so I can see what myfriends and family are up toI enco...
Personal me facebook:What I don’t doI don’t post my vacation pictures– Ireally don’t want my businesscontacts seeing me in...
Professional Me Facebook:What I doON FACEBOOK EVERYDAY: My day job is social media – so it only makessense that I spend a ...
Love it .Never been able to connect to someone so quickly –            and to engage so quickly…
Professional Me Twitter:What I do• I try to tweet at least once a day – but only about  things that are relevant to my fol...
“Other” Professional MeTwitter: What I do.• Follow my client accounts• Follow my client’s competition• Follow the follower...
Personal Me: Twitter• I have a personal twitter account –• My name – you wont find my name anywhere• Even my friends don’t...
Best business site – ever!  Out of 100 Million, I was the 150,000 member!                 Love it .
Professional Me Linkedin:what I do• 1200 connections – you wouldn’t believe who I  am connected to!• I hire people• Compan...
Personal Me Linkedin: I don’t doanything personal• R u kidding?• There is NOTHING personal in my  linkedin account.
Personal vs. Professional Dilemma:ShesConnected GETS it.In 2006 – ShesConnected.com – the firstdual-profile social network...
It’s all about choice: We study theinteraction of personal andprofessional member profiles
I belong to hundreds of socialnetworks some for personal use,some for corporate and some forcorporate
Lastly we need to discuss theCorporate You• You need to follow your  corporate guidelines• If you list your title and your...
McDonald’s Corporate Twitter Account
McDonald’s Employee TwitterAccount
Proper Disclosure: McDonald’sCorporate Website
Hybrid Disclosure: Brand Watermark
Co-Branded Disclosure
Conclusion• How you manage your personal and  professional profiles is up to you• How you incorporate your corporate profi...
Thank you!     DONNA MARIE ANTONIADIS     CEO & Co-founder     ShesConnected Multimedia Corp.     donna.marie@shesconnecte...
Defining the Social You: Personal You vs. Professional You vs. Corporate You
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Defining the Social You: Personal You vs. Professional You vs. Corporate You

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Defining the Social You. How do you define the personal side of your social presence from the professional side. Throw in the corporate loop (how your employer would like you to behave) and it can get very complicated. Social media strategy for you - your own personal brand is the important lesson.

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Defining the Social You: Personal You vs. Professional You vs. Corporate You

  1. 1. Defining theSocial You:Personal, Professional &Corporate youDonna Marie AntoniadisCEO & Co-founderShesConnected Multimedia Corp
  2. 2. Q. As an executive – how muchinformation should you make public? Personal versus Professional versus Corporate
  3. 3. This is me. Do you know who I am? What if you searched for me?
  4. 4. What happens in Vegas – stays inVegas – or does it?!Now that you’ve seen alittle bit “more of me”…Would you hire me ?Do business with me?Perhaps you might wantto date me?
  5. 5. Champagne on the hillsAnother drink in myhand…hmmmWhat do you think ofme now?
  6. 6. A woman needs to look her best!You saw my tweet aboutmy mani/pedi at 11:00amon a Wednesdaymorning.You also noticed four-square check-in…my spais conveniently located atYonge/Eglinton. Maybeyou should surprise me.
  7. 7. Social Media is forever. Be careful what you say and do – or you could regret it. (Good thing the world was not social back in my day)
  8. 8. Who is the “Real” MeYou may think I am a partying, drinking, slackerbut in reality I am a• Workaholic – love my job – get paid to be social• Technology Junkie – in digital since 1995• Homebody – prefer to stay at home
  9. 9. I am very CAREFUL about what I post.Be careful what you say and do – or you could regret it.
  10. 10. Facebook• Most confusion about this social network• Most common questions – Do I have to be on facebook? – I don’t want to be on facebook – What if someone wants to connect with me – am I obliged to do so? – Will they know if I un-friend or block them? – Funny Facebook video
  11. 11. What you can’t do on Facebook You can’t have two profiles – goes against what Facebook is about. Try and register a new profile with your existing email account – it wont let you …
  12. 12. Personal me on facebook:What I doI use Facebook to connect toothers so I can see what myfriends and family are up toI encourage others to do thesameI connect with both personal andbusiness contacts so I can stay intouch and increase my level ofinfluence
  13. 13. Personal me facebook:What I don’t doI don’t post my vacation pictures– Ireally don’t want my businesscontacts seeing me in my bikiniI don’t talk about my familyI don’t post family photo’sI don’t post personal information –EVER
  14. 14. Professional Me Facebook:What I doON FACEBOOK EVERYDAY: My day job is social media – so it only makessense that I spend a significant amount of time on FacebookPLATFORM ISSUES: Need to keep up to date on Facebook – so I can providemy clients with the most up-to-date information on platform changes and rulesand regulationsCOMPETITIVE INFORMATION: I can see what other brands are doing so I canhelp our brands so a better jobADS & PROMOTIONS: I ALWAYS view the Ads – both “sponsored” and self-serve to see the next generation of promotions on the Facebook platformVIEW CONENT BY DEMOGRAPHIC: I use my account and some of theShesConnected team accounts – Facebook is targeted so I need to be sure Iunderstand how other demographics are being targeted. (A 40+ woman maynot see the same ads targeted to a 20 something male )SHARE: I use my account to “share” and “like” information with my personaland professional “friends” on Facebook“ I learn something new from visiting Facebook EVERYDAY… ”
  15. 15. Love it .Never been able to connect to someone so quickly – and to engage so quickly…
  16. 16. Professional Me Twitter:What I do• I try to tweet at least once a day – but only about things that are relevant to my followers– social media, women, women and social media, social media industry, digital industry, mobile industry• I connect with other industry leaders by following, messaging them or re-tweeting one of their tweets• I have met so many people who have introduced themselves to me face-to-face to let me know that they follow me and love my tweets! Makes me feel like a rock star!
  17. 17. “Other” Professional MeTwitter: What I do.• Follow my client accounts• Follow my client’s competition• Follow the followers of our client’s competition
  18. 18. Personal Me: Twitter• I have a personal twitter account –• My name – you wont find my name anywhere• Even my friends don’t know who I am• I don’t post personal information – EVER• I don’t even include my location• I don’t want anyone to link to me• I do not want this personal twitter account linked to my professional account• Let’s me follow anyone I want – including competitors• I won’t even tell you my personal twitter handle – sorry
  19. 19. Best business site – ever! Out of 100 Million, I was the 150,000 member! Love it .
  20. 20. Professional Me Linkedin:what I do• 1200 connections – you wouldn’t believe who I am connected to!• I hire people• Company listed, products and services listed, my travel schedule listed, my professional twitter account is connected, my slideshare account is linked, I list my travel schedule using Tripit• I get job offers, consulting contracts, requests to speak, requests to partner from all over the world• This is the BEST tool for business. Period.
  21. 21. Personal Me Linkedin: I don’t doanything personal• R u kidding?• There is NOTHING personal in my linkedin account.
  22. 22. Personal vs. Professional Dilemma:ShesConnected GETS it.In 2006 – ShesConnected.com – the firstdual-profile social networking site for womenwas born
  23. 23. It’s all about choice: We study theinteraction of personal andprofessional member profiles
  24. 24. I belong to hundreds of socialnetworks some for personal use,some for corporate and some forcorporate
  25. 25. Lastly we need to discuss theCorporate You• You need to follow your corporate guidelines• If you list your title and your employer then you need to be careful about what you say and do
  26. 26. McDonald’s Corporate Twitter Account
  27. 27. McDonald’s Employee TwitterAccount
  28. 28. Proper Disclosure: McDonald’sCorporate Website
  29. 29. Hybrid Disclosure: Brand Watermark
  30. 30. Co-Branded Disclosure
  31. 31. Conclusion• How you manage your personal and professional profiles is up to you• How you incorporate your corporate profile into your personal and professional profile is up to your employer
  32. 32. Thank you! DONNA MARIE ANTONIADIS CEO & Co-founder ShesConnected Multimedia Corp. donna.marie@shesconnected.com www.shesconnected.com www.shesconnectedmultimedia.com

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