Building Your Social Media Footprint: Canadian Women in Communications

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What is your social media footprint? Each social media channel offers distinct opportunities to connect. Find out first hand from one of Forbes Top 20 branded women on Twitter how to engage and …

What is your social media footprint? Each social media channel offers distinct opportunities to connect. Find out first hand from one of Forbes Top 20 branded women on Twitter how to engage and connect with your customers. Donna Marie Antoniadis, Co-founder and COO of ShesConnected will share

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  • 1. Building youSocial MediaFootprintCanadian Women inCommunicationsShesConnected Multimedia
  • 2. Agenda• Why Social• What is your social media footprint• Why your footprint is important• Footprint Burnout• Managing your footprint
  • 3. By the end of this session I hope thatyou rush back to your computers start building your social media footprint!
  • 4. My experience in digital – since the mid ‘90s (yes the ‘90s)• Internet since 1995 – Yellow pages first internet initiative – Sears first online presence – Worked with Shaw Cable (Canada’s 2nd largest cable operator) to launch high speed internet access• Mobile industry since 2003 – Created the Mobile Marketing Roadshow worked with the leading associations (MMA & CTIA), wireless operators (Sprint, Verizon, Alltel) and leading brands (P&G, Visa, Microsoft) – Mobile storefront & blog for Herbal Essences• Social media since 2006 – Created social network for women: – Created community/conversation agency ShesConnected Multimedia : community management, blogger panels, blog seeding programs, house parties, twitter & facebook parties and events & conferences (GM, GM financial, Look Good Feel Better) – Created ShesConnected Conference the 1st interactive brands and digital women with leading brands and women (Kraft, Maples Leaf Foods, Coca-Cola), and upcoming Social Media for Business Women – Women & Social Media Research Report : The Power of Social Networking for Women
  • 5. The World has gone SocialIf you are a global organization, think beyondFacebook…NORTH AMERICA SOVIET REPUBLIC• Facebook – 620 million • Odnoklassniki– 45 million• MySpace – 130 million• LinkedIn – 80 million• Twitter – 105 million MIDDLE EAST • NetLog– 70 millionLATIN AMERICA• Hi5– 80 million CHINA• Orkut – 100 million (India & Brazil) • QZone– 200 million • Baidu Space – 40 million • Kaixin001 – 25 millionEUROPE• SkyRocket– 22 million (France)• Badoo – 86 million (Europe & LATAM) JAPAN • Mixi– 24 millionTEEN ORIENTED – Global 31 MARKETS KOREA• Habbo– 162 million • CyWorld– 24 millionSource: Morgan Stanley, Alexa, eMarketer, Facebook, Wikipedia
  • 6. Social MediaHow big is it? More recent stats…FACEBOOK• More than 620 million active users• 50% of active users log on to Facebook in any given day• Average user has 130 friends• People spend over 700 billion minutes per month on Facebook• Average user is connected to 80 community pages, groups and events• Average user creates 90 pieces of content each month• More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month• There are more than 150 million active users currently accessing Facebook through their mobile devices and are twice as active non- mobile usersSource:
  • 7. Social Media TWITTER • 105 million registered users and adding 300,000 users a day • In 2008 there were 300,000 tweets per day, by 2009 it had grown to 2.5 million per day. Today, there 50 million tweets per day—thats an average of 600 tweets per second YOUTUBE • Exceeds 2 Billion views per day • 24 hours of video is uploaded every second • Average user spends 15 minutes per day watching • 46 years of YouTube video watched each day on Facebook • 94 of Advertising Age 100 advertising on YouTube • Number of advertisers using display ads on YouTube increased 10 – fold last yearSource: , ,
  • 8. Social MediaBLOG STATS• 133,000,000 blogs have been indexed by Technorati since 2002• 77% of Internet users read blogs according to Universal McCann• 60% are 18-44 * 75% have college degrees and 40% have graduate degrees• One in four has an annual household income of $100K• Part-Timers, Pros, and Self-Employed Bloggers are blogging as much as or more than ever (73%, 76% and 80%, respectively), while Hobbyists are blogging somewhat less• 15% of Bloggers spend 10 or more hours each week blogging.• One in five Bloggers report updating on a daily basis• The most common rate of updating is 2-3 times per week• The majority of blogs use tags (85%) Source:
  • 9. Many Brands are starting to get more traffic on their fan page then their main website1)2) 19.3 52% 22 105% 16.4 88% 14.8 72% 14.9 91% 11.1 141% 8.3 80% 7.4 90% 7.4 100% 7.7 108% 1) Source: Adage. August 23, 2010 2) Source: Facebook, January 22, 2011
  • 10. Where are you?
  • 11. Your social media footprint?
  • 12. Your social media footprint?
  • 13. Your social media footprint?
  • 14. What is your social media footprint?
  • 15. Your social media footprint?
  • 16. Your social media footprint?
  • 17. Your social media footprint?
  • 18. Your social media footprint?
  • 19. Your social media footprint?
  • 20. What is your social media footprint?
  • 21. What is your social media footprint?
  • 22. Your social media footprint??
  • 23. Where do you need to be to growyour personal brand? (part 1)• Linkedin• Twitter (yes twitter)• Facebook• ShesConnected• Quora• Focus
  • 24. Thank You! www.shesconnected.comDonna Marie Antoniadis Become Donna Marie’s FriendCo-founder & CEO ShesConnected Follow Donna Marie Link to Donna Marie Connect with Donna Marie