IR Website Best Practices
Session 2 – January 14, 2010
        Presented by Catherine Crofton
        Vice President, Sale...
Q4 Web Systems – Introduction
 Web platform to manage IR websites
  and communications

 Complete CMS control with
  wor...
Methodology
 CICA Corporate Reporting Awards experience

 Investis Quarterly

 IR Global Ranking

 UK IR Society

 IR...
“Never invest in a company that
    you don‟t understand”
          Warren Buffet
Top Improvements for 2010:
1.   Provide immediate entry points to all users√
2.   Provide a company snapshot (industry)
3....
Provide immediate entry points
to key content for all users
Consider relationship to all audiences


1. Potential investor

2. New investor

3. Longer term investor




http://www.q4...
IR Index Page




http://www.danskebank.com/EN-UK/IR/Pages/investor-relations.aspx
Provide a snapshot of your
company
At-a-Glance




http://www.bce.ca/en/investors/investmentoverview/investingbce/
At-a-Glance




https://www.credit-suisse.com/who_we_are/en/at_a_glance.jsp
At-a-Glance




http://www.shell.com/home/content/investor/shell_at_a_glance/
At-a-Glance




http://www.matrikon.com/corporate/investors/corporateinfo/index.aspx
Fact Sheet




http://www.basf.com/group/corporate/en/function/conversions:/publish/content/investor-relations/images/BASF...
Detail your Market Opportunity
Market Opportunity




http://www.potashcorp.com/investor_relations/industry_overview/2008/our_business/global_development/
Communicate a Clear Strategy
Strategy




http://www.basf.com/group/corporate/en/investor-relations/strategy/index
Strategy




http://www.basf.com/group/corporate/en/investor-relations/strategy/cost-of-capital/index
Strategy




http://www.basf.com/group/corporate/en/function/conversions:/publish/content/investor-relations/news-
publica...
Strategy




http://www.basf.com/group/corporate/en/investor-relations/strategy/cost-of-capital/profitable-growth/index
Strategy




https://www.credit-suisse.com/who_we_are/en/strategy.jsp
Strategy




http://www.shell.com/home/content/aboutshell/our_strategy/dir_our_strategy.html
Strategy




http://www.shell.com/home/content/aboutshell/our_strategy/update_2009/update_2009/
Scenarios – how we adjust our strategy




http://www-static.shell.com/static/public/downloads/brochures/corporate_pkg/sce...
Strategy




http://www.imperial-tobacco.com/index.asp?page=50
Strategy




http://www.imperial-tobacco.com/index.asp?page=50
Strategy




http://production.investis.com/laird/about/strategy/
Emphasize why leadership is
suited to execute strategy
Leadership – Communicating Board Skills




http://www.nexeninc.com/Governance/Board/Board_Bios.asp
Summarize your
„Why Invest?‟ proposition
Why Invest?




http://www.potashcorp.com/investor_relations/why_invest/six_keys/
Why Invest?
Use technology to engage &
  increase accessibility
Strategic use of Flash Animation




http://www.potashcorp.com
Customization – IR Index Page




http://www.eni.com/en_IT/investor-relation/investor_landing_struttura.shtml
IR Index Page




http://www.eni.com/en_IT/investor-relation/investor_landing_struttura.shtml
Customization – 'My Page'




http://www.aviva.com/index.asp?pageid=3
Investor Surveys




http://basf.surveyworkshop.de/index.php?m=survey&id=60&t=4
Interactive online annual reports




http://www.envisionreports.com/enerplus/2009/25ma09048/index.html?voting=true
Sorting & filtering




http://www.adidas-group.com/en/investorrelations/events/default.aspx
Multi-media Q-Reports




http://www.cameco.com/investors/financial_reporting/quarterly_reports/2009_q3
Interactive Financials




http://ri.embraer.com.br/Embraer/PlanDinamicas.aspx?ln=en
Social Media
   Broaden reach, increase accessibility &
   protect shareholder value
Twitter use for IR - by Sector




See full report:
http://www.q4blog.com/2009/11/18/report-reveals-175-increase-in-adopti...
More issuers integrating social media




http://ri.embraer.com.br/Embraer/Show.aspx?id_canal=/BeJwfoNTmJjiSdRbjMMcQ
More issuers integrating social media




http://www22.verizon.com/socialmedia
More issuers integrating social media




http://www.att.com/gen/press-room?pid=5000
More issuers integrating social media




http://news.commvault.com
TVI Pacific - Small Cap Social Media ROI
 Objective
      Increase web traffic
      Improve liquidity
      Increase ...
Results
 Website visits up from 100/mth to 4,000/mth
 Social channels
       Twitter 78 followers
       Flickr 1331 p...
Proactive vs. Reactive use of Social Media

 Proactive                  Reactive
   Early on Twitter,          Late ad...
Thank you!


Contact:
Catherine Crofton
1-877-426-7829 ext. 225
catherinec@q4websystems.com
http://twitter.com/CCrofton
ww...
Q4 - IR Website Best Practices - Jan., 14, 2010 Webinar
Upcoming SlideShare
Loading in …5
×

Q4 - IR Website Best Practices - Jan., 14, 2010 Webinar

5,485 views

Published on

In this presentation Catherine Crofton, VP Sales & Marketing at Q4 Web Systems, discusses how to build investor confidence through effective online communications. She also discussed the impact of using social media for Investor Relations (IR) and provided some great examples of best practices from the world’s leading organizations as well as innovative small cap companies.

1 Comment
6 Likes
Statistics
Notes
No Downloads
Views
Total views
5,485
On SlideShare
0
From Embeds
0
Number of Embeds
1,316
Actions
Shares
0
Downloads
166
Comments
1
Likes
6
Embeds 0
No embeds

No notes for slide

Q4 - IR Website Best Practices - Jan., 14, 2010 Webinar

  1. 1. IR Website Best Practices Session 2 – January 14, 2010 Presented by Catherine Crofton Vice President, Sales & Marketing
  2. 2. Q4 Web Systems – Introduction  Web platform to manage IR websites and communications  Complete CMS control with workflow and collaboration  Customizable best practice templates & implementation  Automated news posting and dissemination  Detailed website records and audit trail  Social media and XBRL integration
  3. 3. Methodology  CICA Corporate Reporting Awards experience  Investis Quarterly  IR Global Ranking  UK IR Society  IR Magazine Awards Link for previous IR Website Best Practice presentation: http://www.q4websystems.com/Solutions/IR-Website-Best-Practices/default.aspx
  4. 4. “Never invest in a company that you don‟t understand” Warren Buffet
  5. 5. Top Improvements for 2010: 1. Provide immediate entry points to all users√ 2. Provide a company snapshot (industry) 3. Detail market opportunity √ 4. Communicate a clear strategy 5. Emphasize why leadership is suited to execute strategy √ 6. Summarize „Why Invest?‟ proposition √ 7. Use technology to engage & increase accessibility 8. Broaden reach, increase accessibility & protect shareholder value via social media √ These items have been covered in greater detail in our previous presentation: http://www.q4websystems.com/Solutions/IR-Website-Best-Practices/default.aspx
  6. 6. Provide immediate entry points to key content for all users
  7. 7. Consider relationship to all audiences 1. Potential investor 2. New investor 3. Longer term investor http://www.q4websystems.com/Solutions/IR-Website-Best-Practices/default.aspx
  8. 8. IR Index Page http://www.danskebank.com/EN-UK/IR/Pages/investor-relations.aspx
  9. 9. Provide a snapshot of your company
  10. 10. At-a-Glance http://www.bce.ca/en/investors/investmentoverview/investingbce/
  11. 11. At-a-Glance https://www.credit-suisse.com/who_we_are/en/at_a_glance.jsp
  12. 12. At-a-Glance http://www.shell.com/home/content/investor/shell_at_a_glance/
  13. 13. At-a-Glance http://www.matrikon.com/corporate/investors/corporateinfo/index.aspx
  14. 14. Fact Sheet http://www.basf.com/group/corporate/en/function/conversions:/publish/content/investor-relations/images/BASF_Factsheet_Q3_2009.pdf
  15. 15. Detail your Market Opportunity
  16. 16. Market Opportunity http://www.potashcorp.com/investor_relations/industry_overview/2008/our_business/global_development/
  17. 17. Communicate a Clear Strategy
  18. 18. Strategy http://www.basf.com/group/corporate/en/investor-relations/strategy/index
  19. 19. Strategy http://www.basf.com/group/corporate/en/investor-relations/strategy/cost-of-capital/index
  20. 20. Strategy http://www.basf.com/group/corporate/en/function/conversions:/publish/content/investor-relations/news- publications/images/BASF_Factbook_Strategy.pdf
  21. 21. Strategy http://www.basf.com/group/corporate/en/investor-relations/strategy/cost-of-capital/profitable-growth/index
  22. 22. Strategy https://www.credit-suisse.com/who_we_are/en/strategy.jsp
  23. 23. Strategy http://www.shell.com/home/content/aboutshell/our_strategy/dir_our_strategy.html
  24. 24. Strategy http://www.shell.com/home/content/aboutshell/our_strategy/update_2009/update_2009/
  25. 25. Scenarios – how we adjust our strategy http://www-static.shell.com/static/public/downloads/brochures/corporate_pkg/scenarios/shell_energy_scenarios_2050.pdf
  26. 26. Strategy http://www.imperial-tobacco.com/index.asp?page=50
  27. 27. Strategy http://www.imperial-tobacco.com/index.asp?page=50
  28. 28. Strategy http://production.investis.com/laird/about/strategy/
  29. 29. Emphasize why leadership is suited to execute strategy
  30. 30. Leadership – Communicating Board Skills http://www.nexeninc.com/Governance/Board/Board_Bios.asp
  31. 31. Summarize your „Why Invest?‟ proposition
  32. 32. Why Invest? http://www.potashcorp.com/investor_relations/why_invest/six_keys/
  33. 33. Why Invest?
  34. 34. Use technology to engage & increase accessibility
  35. 35. Strategic use of Flash Animation http://www.potashcorp.com
  36. 36. Customization – IR Index Page http://www.eni.com/en_IT/investor-relation/investor_landing_struttura.shtml
  37. 37. IR Index Page http://www.eni.com/en_IT/investor-relation/investor_landing_struttura.shtml
  38. 38. Customization – 'My Page' http://www.aviva.com/index.asp?pageid=3
  39. 39. Investor Surveys http://basf.surveyworkshop.de/index.php?m=survey&id=60&t=4
  40. 40. Interactive online annual reports http://www.envisionreports.com/enerplus/2009/25ma09048/index.html?voting=true
  41. 41. Sorting & filtering http://www.adidas-group.com/en/investorrelations/events/default.aspx
  42. 42. Multi-media Q-Reports http://www.cameco.com/investors/financial_reporting/quarterly_reports/2009_q3
  43. 43. Interactive Financials http://ri.embraer.com.br/Embraer/PlanDinamicas.aspx?ln=en
  44. 44. Social Media Broaden reach, increase accessibility & protect shareholder value
  45. 45. Twitter use for IR - by Sector See full report: http://www.q4blog.com/2009/11/18/report-reveals-175-increase-in-adoption-of-twitter-for-investor-relations-during-q3/
  46. 46. More issuers integrating social media http://ri.embraer.com.br/Embraer/Show.aspx?id_canal=/BeJwfoNTmJjiSdRbjMMcQ
  47. 47. More issuers integrating social media http://www22.verizon.com/socialmedia
  48. 48. More issuers integrating social media http://www.att.com/gen/press-room?pid=5000
  49. 49. More issuers integrating social media http://news.commvault.com
  50. 50. TVI Pacific - Small Cap Social Media ROI  Objective  Increase web traffic  Improve liquidity  Increase share price  35 % institutional target  Tactics  Website redesign  Twitter  Facebook  YouTube  Flickr Connect with us: http://www.tvipacific.com/Investors/Investor-Connect/default.aspx
  51. 51. Results  Website visits up from 100/mth to 4,000/mth  Social channels  Twitter 78 followers  Flickr 1331 photos viewed  YouTube 603 views  Slideshare 625 views (440 on slideshare, 185 embeds on TVI site)  Average daily trading increase of 55%  Share price $0.06 before launch to $0.11 today Read more about this on our blog: http://www.q4blog.com/2010/01/11/tvi-pacific-shares-roi-of-using-social-media-for-ir/#more-1536
  52. 52. Proactive vs. Reactive use of Social Media  Proactive  Reactive  Early on Twitter,  Late adopter YouTube and  Activist shaping truth SlideShare online and impacting  Front run issues with media activists  Stock value eroded  Shapes the discussion  Moved aggressively to  Mitigates value execute on social erosion media  Still working through issues
  53. 53. Thank you! Contact: Catherine Crofton 1-877-426-7829 ext. 225 catherinec@q4websystems.com http://twitter.com/CCrofton www.q4blog.com http://twitter.com/q4websystems

×