• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Final presentation ravens
 

Final presentation ravens

on

  • 240 views

 

Statistics

Views

Total Views
240
Views on SlideShare
240
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Final presentation ravens Final presentation ravens Presentation Transcript

    • Crystal BrunsNew Media Drivers License
    •  The Ravens are a professional football franchise based out of Baltimore, Maryland. Originated in 1996 Rated one of the two greatest NFL teams of the Super Bowl Era.
    •  Advertising outside  Expanding their of Maryland geographic Targeting kids who location of ticket do not have cars buyers or are to young to  Increasing their attend a game target audience without a parent  Purchasing more Having the money than one set of to purchase more tickets per season than one game
    •  Create an ad campaign that offers three ticket options  Option 1: purchase tickets for the whole season  Option 2: purchase tickets for half the season  Options 3: purchase a set of three games Each fan would choose their exact seats in the stadium They would also receive a rewards card giving each person a free souvenir or food options for every game It would collect points for every purchase made
    •  More traffic comes through the Ravens website More convenient for customers Customers have the ease of taking time to make a decision Better deals are offered online
    •  Facebook, Twitter, and a Baltimore Ravens Blog should be created or accessed more frequently  Will help attract a younger audience  Make more people aware of what the Ravens are offering to their customers  Used to interact with fans  Offer certain deals and coupon codes  Inform customers about news and upcoming or current promotions
    •  We would create a mobile application for the Ravens fans to download to their cell phones or ipads It would provide:  Weekly ticket promotions  Reserve ticket option  Game stats  Roster  Game schedule  News updates
    •  We would measure how many people or families purchased each deal (out of the three options) Record cost-per-click Determine how many customers search for Ravens tickets and get onto the site Record how many people click on the deal option Keep track of how many reward cards are sent out, activated, and used
    •  These ideas will help reach our audience in a variety of ways and help stay connect with our fans We would like to propose a budget of $50K All the money will go toward advertising and promotions and to increase the awareness of social media, Internet advertising, and mobile strategy
    •  Heavilyadvertise a month before preseason begins and throughout the teams whole season  July-February Continueto advertise the team often to keep their name out there and floating around  This is when to advertise for the mobile application