Surviving the Job Famine

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How to manage your job search for most effectivenes.

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  • Surviving the Job Famine

    1. 1. Surviving the Job Famine: ADDIE for Job Searching
    2. 2. Overview <ul><li>An Organized Approach to the Job Search </li></ul><ul><li>ADDIE </li></ul><ul><li>Put it into Practice, Developing Finesse </li></ul><ul><li>Resources </li></ul><ul><li>Questions </li></ul>Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved. Page
    3. 3. Marketing Yourself <ul><li>When looking for a job, gig, clients: </li></ul><ul><ul><li>What is your first step? </li></ul></ul><ul><ul><li>What things do you consider? </li></ul></ul><ul><ul><li>Where do you look for help? </li></ul></ul><ul><ul><li>How do you promote yourself? </li></ul></ul><ul><ul><li>How do you stay motivated? </li></ul></ul>Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved. Page
    4. 4. Marketing Yourself <ul><li>Set Yourself Apart – The best “YOU” you can be </li></ul><ul><ul><li>Take the time to look professional. </li></ul></ul><ul><ul><li>Keep a positive attitude. </li></ul></ul><ul><ul><li>Use a warm, courteous and professional demeanor. </li></ul></ul><ul><ul><li>Practice good communication skills. </li></ul></ul><ul><ul><li>Expand (and work) your networks. </li></ul></ul><ul><ul><li>Be persistent. </li></ul></ul><ul><ul><li>Practice finesse. </li></ul></ul>Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved. Page
    5. 5. Marketing Yourself <ul><li>Finesse </li></ul><ul><ul><li>1 finesse (noun) </li></ul></ul><ul><ul><li>2 finesse (verb) </li></ul></ul><ul><li>Pronunciation: fə-nes 1 : refinement or delicacy of workmanship, structure, or texture 2 : skillful handling of a situation : adroit maneuvering 3 : the withholding of one's highest card or trump in the hope that a lower card will take the trick because the only opposing higher card is in the hand of an opponent who has already played. </li></ul>Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved. Page
    6. 6. Method <ul><li>It’s all about differentiation, and there is a method: ADDIE for Job Searching </li></ul><ul><ul><li>A nalyze </li></ul></ul><ul><ul><li>D esign </li></ul></ul><ul><ul><li>D evelop </li></ul></ul><ul><ul><li>I mplement </li></ul></ul><ul><ul><li>E valuate </li></ul></ul>Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved. Page
    7. 7. Analysis <ul><li>Market Analysis - know your audience </li></ul><ul><li>Understand the business demographics. </li></ul><ul><li>Which companies are likely candidates for your work? </li></ul><ul><li>What are the concerns of every company right now ? </li></ul><ul><li>Profit through cost reduction </li></ul><ul><li>Profit through revenue increases </li></ul><ul><li>Federal and/or state compliance and regulatory issues (risk) </li></ul>Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved. Page
    8. 8. Analysis: Your Goals <ul><li>What sort of work do you want? </li></ul><ul><li>How do your skills and personality fit to your goals? </li></ul><ul><li>Excellent technical communicators sometimes find disconnects: </li></ul><ul><ul><li>Between skills and goals </li></ul></ul><ul><ul><li>Between personality and goals </li></ul></ul><ul><ul><li>Between perception of the role and reality </li></ul></ul>Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved. Page
    9. 9. Analysis: Your Skills <ul><li>Your skills analysis: Your job is to figure out how you can impact revenue, reduce expenses or avert risk by ensuring compliance, and to tell your story. </li></ul><ul><ul><li>How you can help them sell product. </li></ul></ul><ul><ul><li>How you can save them expenses. </li></ul></ul><ul><ul><li>How your work ensures federal/state/HIPPAA/ISO/SOX compliance. </li></ul></ul>Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved. Page
    10. 10. Analysis: Brainstorm <ul><li>What should you think about (and what can you do) when it comes to improving revenue? </li></ul><ul><li>What should you think about (and what can you do) when it comes to cutting costs? </li></ul><ul><li>What should you think about (and what can you do) when it comes to compliance and regulation? </li></ul>Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved. Page
    11. 11. Analysis: Using Your Networks <ul><li>Each company has huge amounts of information published about them: </li></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Public Library </li></ul></ul><ul><ul><li>Business Journals </li></ul></ul><ul><ul><li>Arizona Republic business section </li></ul></ul><ul><ul><li>Internet </li></ul></ul>Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved. Page
    12. 12. Analysis: Using the Web <ul><li>Research on the Web is fast. </li></ul><ul><li>Participate in discussion groups. </li></ul><ul><li>Use sites such as LinkedIn to gather manager names and titles. Find commonalities that allow you to more easily introduce yourself and build your connections. </li></ul><ul><ul><li>Look for annual reports, financial reports, management hierarchy, organization charts, company addresses and phone numbers. </li></ul></ul><ul><ul><li>Cross validate e-mail conventions. It is a deductive process that takes effort and persistence. </li></ul></ul><ul><ul><li>Download Internet pictures of potential connections so prospects have a name and face. </li></ul></ul><ul><li>Store it all in an online application and add to it daily. </li></ul>Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved. Page
    13. 13. Design: Your Strategy <ul><li>Your strategy should include: </li></ul><ul><ul><li>Several versions of your resume to fit the different markets you are targeting. </li></ul></ul><ul><ul><li>Cover letters to match your “outreach” potential and roles. </li></ul></ul><ul><ul><li>Warm e-mails to introduce yourself. </li></ul></ul><ul><ul><li>An electronic portfolio (perhaps to leave on a thumb drive). </li></ul></ul><ul><ul><li>Online presence such as your own website, blog, profile on LinkedIn, etc. </li></ul></ul>Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved. Page
    14. 14. Develop <ul><li>Design resumes that are tailored to your prospective employers. </li></ul><ul><ul><li>No errors. NONE!! </li></ul></ul><ul><ul><li>If someone does find an error, do not make excuses and do not get defensive. </li></ul></ul><ul><li>E-mails should be customized to your research, define your value and ask for a brief introduction. </li></ul><ul><ul><li>Spell check. </li></ul></ul><ul><ul><li>Make sure your e-mail is coherent! </li></ul></ul>Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved. Page
    15. 15. Develop <ul><li>Create an informal script for “warm” telephone calls. </li></ul><ul><ul><li>You want warm, professional, friendly, respectful and assertive (not aggressive). </li></ul></ul><ul><li>Compile an electronic portfolio. </li></ul><ul><li>Practice your scripts and demo of your portfolio. </li></ul><ul><li>Keep your online profiles, websites and blogs current. </li></ul>Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved. Page
    16. 16. Implement <ul><li>Send your tailored e-mail. Do not send mass or group e-mails, and don’t bother responding to mass advertised job listings. </li></ul><ul><li>Your primary purpose is to get an introduction that leads to an interview. </li></ul><ul><ul><li>Expect no response to your e-mail 9 out of 10 times. </li></ul></ul><ul><ul><li>Follow up the 9 with a phone call. DO NOT give up. </li></ul></ul><ul><li>Set a timeline for each target. </li></ul><ul><ul><li>Set your expectations in increments: introduction, interview, portfolio review, meetings with team members, HR and so forth. </li></ul></ul>Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved. Page
    17. 17. Implement <ul><li>During your meeting, remember: </li></ul><ul><ul><li>Due to the analysis process, you have a solid understanding of yourself and the company and how you’re a good fit. </li></ul></ul><ul><ul><li>You’ve had time to practice and are prepared. </li></ul></ul><ul><ul><li>CAUTION: “You are interviewing the company as much as they are interviewing you.” </li></ul></ul><ul><ul><ul><li>Use your compiled research as other “cards” to gain the information you need. </li></ul></ul></ul><ul><ul><ul><li>It impresses your interviewer. It solicits more of the “right” kind of information. </li></ul></ul></ul>Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved. Page
    18. 18. Evaluate <ul><li>Expect to make adjustments in your job search. </li></ul><ul><li>This cycle is iterative. It takes time, work, patience and persistence. </li></ul><ul><li>Do not skips steps. Skipping steps, especially during the analysis part, will cost you somewhere down the line. </li></ul><ul><li>Ask yourself: Did you execute steps with finesse? Or did you somehow make the interviewer uncomfortable with the fit of your skills to the company needs? </li></ul>Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved. Page
    19. 19. Results <ul><li>Why use ADDIE? Results. </li></ul><ul><li>This gives you a feeling of focus and control. </li></ul><ul><li>It sets you apart from the throngs of applicants. </li></ul><ul><li>You grow professionally and personally. </li></ul><ul><li>You’re more likely to get the opportunity you want. </li></ul>Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved. Page
    20. 20. Results <ul><li>ADDIE is a proven method. </li></ul><ul><li>You’ll be organized and prepared. It’ll show in interviews. </li></ul><ul><li>You will prove your value each step of the way, allowing you to be selective. </li></ul><ul><li>There is a method to the madness. It is not fast, but it is sure. </li></ul>Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved. Page
    21. 21. Putting it into Practice <ul><li>Role playing exercise </li></ul>Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved. Page
    22. 22. Resources Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved. Page <ul><li>To learn more, visit these Websites: </li></ul><ul><li>Nothing To Do? Here's What To Do! www.docntrain.com/view-resource.php?id=31 </li></ul><ul><li>30+ Websites to Visit When You’re Laid Off </li></ul><ul><li>www.m ashable.com/2009/02/19/laid-off-sites/ </li></ul><ul><li>Career Toolbox: 100+ Places to Find Jobs </li></ul><ul><li>www.mashable.com/2008/12/16/find-jobs/ </li></ul><ul><li>Job-Hunting? Writers, List Additional Skills! </li></ul><ul><li>www.mlvwrites.com/2009/02/writers-more-skills-than-writing.html </li></ul><ul><li>Top 10 Tools for Landing a Better Job </li></ul><ul><li>www.life hacker.com/5157794/top-10-tools-for-landing-a-better-job </li></ul>
    23. 23. Questions & Comments <ul><li>Questions & Comments </li></ul>Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved. Page
    24. 24. Conclusion <ul><li>~ Thank You ~ </li></ul>Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved. Page [email_address] www.docntrain.com toll-free: 877-614-8440

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