After a slow start, nearly half of all baby boomers online use social media. That’s 1 in 4 over 65 years old. 100% increase in 2010.
Why has social media taken off as much as it has?
Someone told you, you HAD to be on Facbeook or LinkedIn… you think waste of time, call me or email me if you want to talk to me.But you join anyways, to see what the buzz is about yourself.Then you feel like you’re missing out by not being a part of the conversation so you start small… reacting to others posts.Then you start to post your own things….And before you know it, you’re creating your own content on the webosphere… and the emails and phone calls that were so important, have gone wayside…And you spend more time keeping in touch with friends and family through Facebook.Some may say it’s a sad step backward – I call simply the evolution of social media.Your first hit is free….. You get sucked in, build a network, and the switching cost or perceived cost of leaving the network becomes too high.
So how do you make social media work for you from the top-down? At the enterprise level?Build it from the bottom up! Social media works because it’s organic. So use your social network to create relationships within and without.
Create a social media presence to which people will want to connect.Find each other… using social media tools, then promote each other publicly. And create a social media page for your university where it’s a one-stop shop for folks who want to find the exact social group they want to consume and interact with.(Remember, it’s only a competition if you make it one!)Whether through an enterprise-wide marketing/communications council… or your own internal social network.
Mobile web…. People aren’t just living within a web browser anymore… we’re consuming on our phonesAnd the best way to consume on smart phones is via “apps”.Semantic web is connecting the dots. Everything becomes relational.Which means you CAN make a website and browsing experience, whether social or not, VERY personal. (NYTimes, Huffington Post, Flipboard)
College appsQR CodesLocation-based applications such as Foursquare
Twitter Today... What Tomorrow
Twitter Today…What Tomorrow?<br />Sherry L. K. Main<br />Director of Brand Strategy<br />
ˈsher-ē ˈmān <br />New media marketing and communications specialist with experience in strategy, university development, community relations, and team management.<br />I have built my career and reputation around my innovative, collaborative, and entrepreneurial nature. <br />Through traditional and new media marketing communications, I am committed to bringing out the best in an enterprise — demonstrating the global impact and benefits of the organization for the betterment of its community.<br />
Twitter Today…What Tomorrow?<br />@sherrymain<br />#caseVII<br />Sherry L. K. Main<br />Director of Brand Strategy<br />
[ soh-shuh l mee-dee-uh ]<br />Media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues.<br />
[ njumee-dee-uh ]<br />An amalgamation of traditional media such as film, images, music, spoken and written word, with the interactive power of computer and communications technology, computer-enabled consumer devices and most importantly the Internet.<br />
<ul><li>Built with a framework maintained by an organization with limited distribution
Owned by a singular entity with editorial power and often a cost for consumption
65+<br />Largest growing segment of<br />social media users.<br />
Social media is a push-pull medium. Builds on the power of real life and virtual social networks.<br />Conversational<br />It’s what you – as a consumer of social media – make of it.<br />Personal<br />The value of social media is built upon the relationships that you make… and your relationships are based on the contributions you make.<br />Relational<br />
As Discussed<br />Twitter Style Guide<br />Web Trend Map<br />Stay in touch!<br />LinkedIn – linkedin.com/in/sherrymain<br />Twitter – twitter.com/sherrymain<br />Facebook – facebook.com/sherrymain<br />Links to resources discussed in the session on March 4, 2010.<br />