Twitter Today…What Tomorrow?<br />Sherry L. K. Main<br />Director of Brand Strategy<br />
ˈsher-ē ˈmān <br />New media marketing and communications specialist with experience in strategy, university development, ...
Twitter Today…What Tomorrow?<br />@sherrymain<br />#caseVII<br />Sherry L. K. Main<br />Director of Brand Strategy<br />
[ soh-shuh l mee-dee-uh ]<br />Media for social interaction, using highly accessible and scalable publishing techniques. S...
[ njumee-dee-uh ]<br />An amalgamation of traditional media such as film, images, music, spoken and written word, with the...
<ul><li>Built with a framework maintained by an organization with limited distribution
Owned by a singular entity with editorial power and often a cost for consumption
Content produced by “experts”
Delivered on a strict and expected schedule
Cannot be altered once published
No framework necessary, and has no constraints for reach
Accessibility is broad and virtually no cost for everyone
Content is produced by anyone and everyone
Real-time
Live and editable content</li></ul>Traditional Media<br />Social Media<br />
Evolution of Social Media<br />
Evolution of Social Media<br />
Evolution of Social Media<br />
Evolution of Social Media<br />
Evolution of Social Media<br />
77%<br />Percentage of Americans <br />online everyday.<br />
23%<br />Time spent on social networks.<br />
85%<br />Time spent on Facebook.<br />
65+<br />Largest growing segment of<br />social media users.<br />
Social media is a push-pull medium.  Builds on the power of real life and virtual social networks.<br />Conversational<br ...
Evolution of Conversations<br />…social media and otherwise.<br />
Barriers to Social Media<br /><ul><li>Mistrust of network
Prohibitive culture
Traditionalist culture
Fear of losing control
Cost-prohibitive</li></li></ul><li>Barriers to Social Media<br /><ul><li>Mistrust of network
Prohibitive culture
Traditionalist culture
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Twitter Today... What Tomorrow

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CASE VII presentation given on March 4, 2011 at Hyatt Regency Century Plaza in Los Angeles, CA.

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  • Reach, Accessibility, Usability, Immediacy, Permanence
  • Live journal, tripod, etc.
  • Somewhere along the way arelistervs,
  • Somewhere along the way arelistervs,
  • After a slow start, nearly half of all baby boomers online use social media. That’s 1 in 4 over 65 years old. 100% increase in 2010.
  • Why has social media taken off as much as it has?
  • Someone told you, you HAD to be on Facbeook or LinkedIn… you think waste of time, call me or email me if you want to talk to me.But you join anyways, to see what the buzz is about yourself.Then you feel like you’re missing out by not being a part of the conversation so you start small… reacting to others posts.Then you start to post your own things….And before you know it, you’re creating your own content on the webosphere… and the emails and phone calls that were so important, have gone wayside…And you spend more time keeping in touch with friends and family through Facebook.Some may say it’s a sad step backward – I call simply the evolution of social media.Your first hit is free….. You get sucked in, build a network, and the switching cost or perceived cost of leaving the network becomes too high.
  • So how do you make social media work for you from the top-down? At the enterprise level?Build it from the bottom up! Social media works because it’s organic. So use your social network to create relationships within and without.
  • Create a social media presence to which people will want to connect.Find each other… using social media tools, then promote each other publicly. And create a social media page for your university where it’s a one-stop shop for folks who want to find the exact social group they want to consume and interact with.(Remember, it’s only a competition if you make it one!)Whether through an enterprise-wide marketing/communications council… or your own internal social network.
  • Mobile web…. People aren’t just living within a web browser anymore… we’re consuming on our phonesAnd the best way to consume on smart phones is via “apps”.Semantic web is connecting the dots. Everything becomes relational.Which means you CAN make a website and browsing experience, whether social or not, VERY personal. (NYTimes, Huffington Post, Flipboard)
  • College appsQR CodesLocation-based applications such as Foursquare
  • Twitter Today... What Tomorrow

    1. 1. Twitter Today…What Tomorrow?<br />Sherry L. K. Main<br />Director of Brand Strategy<br />
    2. 2. ˈsher-ē ˈmān <br />New media marketing and communications specialist with experience in strategy, university development, community relations, and team management.<br />I have built my career and reputation around my innovative, collaborative, and entrepreneurial nature. <br />Through traditional and new media marketing communications, I am committed to bringing out the best in an enterprise — demonstrating the global impact and benefits of the organization for the betterment of its community.<br />
    3. 3. Twitter Today…What Tomorrow?<br />@sherrymain<br />#caseVII<br />Sherry L. K. Main<br />Director of Brand Strategy<br />
    4. 4. [ soh-shuh l mee-dee-uh ]<br />Media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues.<br />
    5. 5. [ njumee-dee-uh ]<br />An amalgamation of traditional media such as film, images, music, spoken and written word, with the interactive power of computer and communications technology, computer-enabled consumer devices and most importantly the Internet.<br />
    6. 6. <ul><li>Built with a framework maintained by an organization with limited distribution
    7. 7. Owned by a singular entity with editorial power and often a cost for consumption
    8. 8. Content produced by “experts”
    9. 9. Delivered on a strict and expected schedule
    10. 10. Cannot be altered once published
    11. 11. No framework necessary, and has no constraints for reach
    12. 12. Accessibility is broad and virtually no cost for everyone
    13. 13. Content is produced by anyone and everyone
    14. 14. Real-time
    15. 15. Live and editable content</li></ul>Traditional Media<br />Social Media<br />
    16. 16. Evolution of Social Media<br />
    17. 17. Evolution of Social Media<br />
    18. 18. Evolution of Social Media<br />
    19. 19. Evolution of Social Media<br />
    20. 20. Evolution of Social Media<br />
    21. 21. 77%<br />Percentage of Americans <br />online everyday.<br />
    22. 22. 23%<br />Time spent on social networks.<br />
    23. 23. 85%<br />Time spent on Facebook.<br />
    24. 24. 65+<br />Largest growing segment of<br />social media users.<br />
    25. 25. Social media is a push-pull medium. Builds on the power of real life and virtual social networks.<br />Conversational<br />It’s what you – as a consumer of social media – make of it.<br />Personal<br />The value of social media is built upon the relationships that you make… and your relationships are based on the contributions you make.<br />Relational<br />
    26. 26.
    27. 27. Evolution of Conversations<br />…social media and otherwise.<br />
    28. 28. Barriers to Social Media<br /><ul><li>Mistrust of network
    29. 29. Prohibitive culture
    30. 30. Traditionalist culture
    31. 31. Fear of losing control
    32. 32. Cost-prohibitive</li></li></ul><li>Barriers to Social Media<br /><ul><li>Mistrust of network
    33. 33. Prohibitive culture
    34. 34. Traditionalist culture
    35. 35. Fear of losing control
    36. 36. Cost-prohibitive</li></li></ul><li>Opportunities in Social Media<br /><ul><li>Builds transparency, thereby trust
    37. 37. Demonstrate with a small project
    38. 38. Social media is just a supplement
    39. 39. Control by banking goodwill
    40. 40. Virtually free!
    41. 41. Mistrust of network
    42. 42. Prohibitive culture
    43. 43. Traditionalist culture
    44. 44. Fear of losing control
    45. 45. Cost-prohibitive</li></li></ul><li>Top Down?<br />Start from the bottom up.<br />
    46. 46. Build your social network<br />Connect internally<br />And CONVERSE!<br />
    47. 47. Today<br />
    48. 48. Where do we focus?<br />Today<br />
    49. 49. So… what’s next?<br />
    50. 50. and “apps”<br />Mobile Web<br />Semantic Web<br />Experiential Web<br />
    51. 51. + Experiential<br />Mobile<br />+ Semantic<br />= Tomorrow<br />
    52. 52. Homework ;)<br /><ul><li>Start listening
    53. 53. (Re)discover your organizational brand
    54. 54. Chat in your corner of the World Wide Web
    55. 55. Build your own/institutional reputation
    56. 56. And network!</li></li></ul><li>Recommended Reading<br />
    57. 57. Higher Ed Resources<br /><ul><li>doteduguru.com
    58. 58. chronicle.com/blogs/wiredcampus
    59. 59. ecampusnews.com
    60. 60. Higheredexperts.com
    61. 61. socialmediatoday.com</li></li></ul><li>110 billion minutes<br />110 billion minutes<br />76,388,889 days<br />76,388,889 days<br />209,145 years<br />
    62. 62. Thank you!<br />Contact me  <br />
    63. 63. As Discussed<br />Twitter Style Guide<br />Web Trend Map<br />Stay in touch!<br />LinkedIn – linkedin.com/in/sherrymain<br />Twitter – twitter.com/sherrymain<br />Facebook – facebook.com/sherrymain<br />Links to resources discussed in the session on March 4, 2010.<br />

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