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A start-up earns its trust and reputation based on how the people within the
start up present themselves to the world. Your company brand starts with your
personal brand. However many entrepreneurs and business leaders find that
they are so busy building their company that they do not have time to rub digital
shoulders within online networks. Oftentimes this job is outsourced to an agency,
intern, or young employee. This often leads to producing useless noise and poor
This session will guide you through how to set social media and community
policies that will attract the right members, create meaningful conversations, and
build a community of customers and evangelists.
1. Setting guidelines that make everyone look good
2. Identifying where you should spend your time
3. Creating an escalation plan for opportunities and threats.
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