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Musician's Guide to Online Marketing Checklist
 

Musician's Guide to Online Marketing Checklist

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This checklist is a companion to the book Musician’s Guide to Online Marketing. Below is a list of what you should be doing to grow and connect with your fan base. The book will tell you why and ...

This checklist is a companion to the book Musician’s Guide to Online Marketing. Below is a list of what you should be doing to grow and connect with your fan base. The book will tell you why and how. Follow Musician’s Guide to Online Marketing on Facebook https://www.facebook.com/MG2OM to receive the free beta copy as soon as it is released.

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    Musician's Guide to Online Marketing Checklist Musician's Guide to Online Marketing Checklist Document Transcript

    • Musicianʼs Guide to Online Marketing ChecklistSherry Heyl! Sherry@ConceptHubInc.com
    • Musicianʼs Guide to Online Marketing ChecklistThis checklist is a companion to the book Musicianʼs Guide to Online Marketing. Belowis a list of what you should be doing to grow and connect with your fan base. The bookwill tell you why and how. Follow Musicianʼs Guide to Online Marketing on Facebookhttps://www.facebook.com/MG2OM to receive the free beta copy as soon as it isreleased.Website1. Do you have a website?2. Does your website have a calendar of when and where you will be performing?3. Is your contact information prominently displayed?4. Does your website have samples of your music?5. Does your website have plenty of pictures of you or the band?6. Are there videos posted on your website?7. Does you website link out to the other social media and music hosting sites the you are on?8. Can a fan find out more about the personalities of you or the band members?9. Are you implementing at least the basic Search Engine Optimization tactics to get your website ranked on search engines?10. Does your website host a blog?Facebook11. Do you have a Facebook page (not a profile or group, but a page?)12. Do you have a unique FB URL (ex. www.facebook.com/DylanHeyl) and have youshared that link on your other printed material and other online assest?13. Are you posting status updates at least 3 times a week providing your fans a behindthe scenes look at your life and career?14. Are you posting only the best pictures on your Facebook page (not every picturesnapped)?15. Are you using Facebook applications to share your music on the site?Sherry Heyl! Sherry@ConceptHubInc.com
    • 16. Are you sharing videos from YouTube on Facebook (donʼt use the Facebook videoapp)?17. Are you taking advantage of Facebook advertising or sponsored stories?18. Are you posting your gigs and events using the Facebook calendar?19. Are you asking your fans engaging questions to encourage them to interact on your page?20. Are you running specific marketing campaigns on Facebook?Twitter21. Do you have a Twitter account?22. Are you following people who can impact your career?23. Have you set up searches to find relevant real-time information?24. Are you sharing real-time information about yourself and your music?25. Are you using relevant hashtags (but not overusing them)?26. Are you participating in relevant tweetchats or starting them?27. Are you responding to your fanʼs tweets in a timely manner?28. Are you asking engaging questions?29. Are you engaging in other conversations?30. Are you publicly showing appreciation to your fans?YouTube31. Do you have a branded YouTube Channel with a proper URL?32. Are you uploading videos of performances, interviews, and behind the scenes insights?33. Do your videos have titles, tags, and descriptions that will lead the right people to discover them?34. Do have playlists set up to share videos that other people have uploaded?Sherry Heyl! Sherry@ConceptHubInc.com
    • 35. Are you commenting on other peopleʼs videos?36. Do your videos have a call to action such as visit our website, buy our song, come to a show?37. Are you taking advantage of YouTubeʼs advertising to promote your videos?38. Have you monetized your channel to share in ad revenue with YouTube?39. Are you promoting your videos throughout your other online assets?40. Are you broadcasting live to YouTube from Google Hangout?Other Considerations41. Are you growing an email list to stay connected with your fans? Your emails should be more than just where you are playing next.42. Do you have a professional profile on Linkedin and are you connected with other professionals that can help your career?43. Do you have a Google + profile where your fans can connect with you?44. Are your songs listed on a variety of music sharing/streaming sites?45. Are your gigs listed on public and community calendars?46. Can a fan find your songs by searching the lyrics in Google?47. Do you have merchandise for sell and are you promoting it on your various online channels?48. Are you monitoring for and responding to fan generated content about you or your band?49. Do you have some of your work licensed under creative commons or available for fans to remix?50. Are you checking your site stats monthly to know what efforts are paying off?Sherry Heyl! Sherry@ConceptHubInc.com