Navigating the waters of social media ....
Branding, Marketing, Public Relations.
The Story Behind Social Media:
RELATIONS...
Social Media
Gives everyone a voice...We mean EVERYONE.
Wednesday, September 4, 13
More people own
mobile phones than a
tooth brush.1
Social Media Sites are
visually engaging and
extremely portable...
Ever...
Beware!
Clients and customers can use these sites for
both good and bad reports about your company.
Wednesday, September 4...
Users and Customers:
Tied Together By
RELATIONSHIPS.
More Personal
and More
STRATEGIC.
You are the PR Team!
**Brand Manage...
Potential Clients visit multiple sites with no pre-
defined demographic information...
Free Advertising comes with a cost:
...
Can you see
potential?
From quantitative and
qualitative data....
establishments are
using data from users
to generate inc...
Interaction
with Current
Website
Social Media focuses
on transparency and
relationships...
Web5.0 (html 5.0) is
about inte...
Next Steps:
1) Identify Social Media Clients
2) Identify Brand Messages
3) Identify Core Values
4) Identify Plan of Action...
Upcoming SlideShare
Loading in …5
×

Socialmediapresentation v2

155 views

Published on

Introduction to social media planning...a basic how to start planning your social media business game plan. More to come in this series.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
155
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Socialmediapresentation v2

  1. 1. Navigating the waters of social media .... Branding, Marketing, Public Relations. The Story Behind Social Media: RELATIONSHIPS Author: Sherri Verdugo Wednesday, September 4, 13
  2. 2. Social Media Gives everyone a voice...We mean EVERYONE. Wednesday, September 4, 13
  3. 3. More people own mobile phones than a tooth brush.1 Social Media Sites are visually engaging and extremely portable... Everyone has a voice...for better or worse References: 1 http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/ Popular Sites: Facebook, LinkedIn, Twitter, G+, HootSuite, TweetDeck, Instagram, Foursquare, YouTube, Flickr, SQuestions, MySpace, and more! Wednesday, September 4, 13
  4. 4. Beware! Clients and customers can use these sites for both good and bad reports about your company. Wednesday, September 4, 13
  5. 5. Users and Customers: Tied Together By RELATIONSHIPS. More Personal and More STRATEGIC. You are the PR Team! **Brand Management Wednesday, September 4, 13
  6. 6. Potential Clients visit multiple sites with no pre- defined demographic information... Free Advertising comes with a cost: Time and Time Management Wednesday, September 4, 13
  7. 7. Can you see potential? From quantitative and qualitative data.... establishments are using data from users to generate income. Wednesday, September 4, 13
  8. 8. Interaction with Current Website Social Media focuses on transparency and relationships... Web5.0 (html 5.0) is about interactivity! Wednesday, September 4, 13
  9. 9. Next Steps: 1) Identify Social Media Clients 2) Identify Brand Messages 3) Identify Core Values 4) Identify Plan of Action 5) Set Realistic Goals 6) Set Timelines Wednesday, September 4, 13

×