Socialmediapresentation v2

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Introduction to social media planning...a basic how to start planning your social media business game plan. More to come in this series.

Introduction to social media planning...a basic how to start planning your social media business game plan. More to come in this series.

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  • 1. Navigating the waters of social media .... Branding, Marketing, Public Relations. The Story Behind Social Media: RELATIONSHIPS Author: Sherri Verdugo Wednesday, September 4, 13
  • 2. Social Media Gives everyone a voice...We mean EVERYONE. Wednesday, September 4, 13
  • 3. More people own mobile phones than a tooth brush.1 Social Media Sites are visually engaging and extremely portable... Everyone has a voice...for better or worse References: 1 http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/ Popular Sites: Facebook, LinkedIn, Twitter, G+, HootSuite, TweetDeck, Instagram, Foursquare, YouTube, Flickr, SQuestions, MySpace, and more! Wednesday, September 4, 13
  • 4. Beware! Clients and customers can use these sites for both good and bad reports about your company. Wednesday, September 4, 13
  • 5. Users and Customers: Tied Together By RELATIONSHIPS. More Personal and More STRATEGIC. You are the PR Team! **Brand Management Wednesday, September 4, 13
  • 6. Potential Clients visit multiple sites with no pre- defined demographic information... Free Advertising comes with a cost: Time and Time Management Wednesday, September 4, 13
  • 7. Can you see potential? From quantitative and qualitative data.... establishments are using data from users to generate income. Wednesday, September 4, 13
  • 8. Interaction with Current Website Social Media focuses on transparency and relationships... Web5.0 (html 5.0) is about interactivity! Wednesday, September 4, 13
  • 9. Next Steps: 1) Identify Social Media Clients 2) Identify Brand Messages 3) Identify Core Values 4) Identify Plan of Action 5) Set Realistic Goals 6) Set Timelines Wednesday, September 4, 13