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Know Thy Brand: Saskatchewan Publishers Group
Know Thy Brand: Saskatchewan Publishers Group
Know Thy Brand: Saskatchewan Publishers Group
Know Thy Brand: Saskatchewan Publishers Group
Know Thy Brand: Saskatchewan Publishers Group
Know Thy Brand: Saskatchewan Publishers Group
Know Thy Brand: Saskatchewan Publishers Group
Know Thy Brand: Saskatchewan Publishers Group
Know Thy Brand: Saskatchewan Publishers Group
Know Thy Brand: Saskatchewan Publishers Group
Know Thy Brand: Saskatchewan Publishers Group
Know Thy Brand: Saskatchewan Publishers Group
Know Thy Brand: Saskatchewan Publishers Group
Know Thy Brand: Saskatchewan Publishers Group
Know Thy Brand: Saskatchewan Publishers Group
Know Thy Brand: Saskatchewan Publishers Group
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Know Thy Brand: Saskatchewan Publishers Group

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Presentation from James Sherrett to the Saskatchewan Publishers Group on how to make a brand work in a digital work, both inside out and outside in.

Presentation from James Sherrett to the Saskatchewan Publishers Group on how to make a brand work in a digital work, both inside out and outside in.

Published in: Education, Technology, Business
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  • Connect the people who buy advertising creative to the people who make the advertising – the designers, video producers, musicians and web designers who make the art.Start by telling you a story about being one of those buyers.
  • In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
  • In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
  • In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
  • In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
  • In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
  • In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
  • In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
  • In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
  • In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
  • In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
  • In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
  • In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
  • In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
  • Connect the people who buy advertising creative to the people who make the advertising – the designers, video producers, musicians and web designers who make the art.Start by telling you a story about being one of those buyers.
  • Transcript

    • 1. Know Thy Brand<br />James Sherrett, Founder & CEO<br />james@adhack.com – 604-788-1502<br />
    • 2. You won’t see:<br />
    • 3. <ul><li>Practical ideas for your brand
    • 4. Evidence-based decision making</li></ul>1: Inside – out perspective<br /><ul><li>What you say about your brand
    • 5. 2: Outside – in perspective
    • 6. What others say about your brand</li></ul>You will see:<br /><ul><li>3: Your brand: what to do
    • 7. 4: Your brand: how to do it</li></li></ul><li>1: Your inside – out brand<br /><ul><li>What are you doing that’s remarkable?
    • 8. What are you doing that's unique?
    • 9. What do you stand for?
    • 10. What part of your business elicits the most questions and interest?
    • 11. How can you best represent your brand online? </li></li></ul><li>2: Your outside – in brand<br /><ul><li>What do others see and think when they meet your brand?
    • 12. What do people feel when they meet your brand?
    • 13. How do they meet your brand?
    • 14. What do they remember and tell others about your brand?
    • 15. How does interest in an author or title translate into your brand presence? </li></li></ul><li>3: Now – what to do?<br /><ul><li>Strengths of the medium
    • 16. Speed: every day
    • 17. Feedback: direct and measureable
    • 18. Flexibility: all media and scales
    • 19. Fast, cheap and good enough</li></li></ul><li>Fast Feedback Loop<br />
    • 20. 3a: Monitoring<br /><ul><li>Outside – in brand messages
    • 21. Bring the mentions to your attention
    • 22. 1 consolidated console
    • 23. Build feeds / alerts to do the work
    • 24. Google Alerts, Reader
    • 25. Advanced options and searches</li></li></ul><li>Digital Curation Platform<br /><ul><li>“One Dashboard for brand managers to monitor, act on and report on brand performance in social and digital media.”
    • 26. http://lipton.adhack.com</li></li></ul><li>4: Now – how to do it<br /><ul><li>Permission marketing & subscribers
    • 27. Email: boring and good
    • 28. Website: your brand archive
    • 29. Offsite: meet your audience
    • 30. Facebook, Twitter, Amazon, etc.</li></li></ul><li>4a: Search<br /><ul><li>Search = Google
    • 31. SEM: Search Engine Marketing
    • 32. SEO: Search Engine Optimization
    • 33. Web, images, videos, activity
    • 34. PPC advertising: Pay Per Click
    • 35. AKA: CPC (Cost Per Click)</li></li></ul><li>4a: Facebook<br /><ul><li>500+ million people
    • 36. Companies = pages
    • 37. Posts – images: +54%, videos: +32%
    • 38. Posts – morning +65%, Fridays
    • 39. Renovating a rental suite
    • 40. Facebook Ads</li></li></ul><li>4c: Twitter<br /><ul><li>Own your brand
    • 41. Bite-sized updates
    • 42. Outreach to audience
    • 43. Text, images, videos
    • 44. Search for affinity groups</li></li></ul><li>What else do you need to know?<br />Let’s talk!<br />
    • 45. AdHack Labs<br /><ul><li>Experiments: Creative + Tech + Ads
    • 46. Recotype: real-time recommendations
    • 47. Facebook & Twitter World Cup Avatars
    • 48. Show us your balls: viral videos
    • 49. The Oly Awards for Olympics Ads</li></li></ul><li>People-Powered Advertising<br />adhack.com<br />James Sherrett, Founder & CEO<br />james@adhack.com – 604-788-1502<br />

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