The Engine of Creative Talent<br />7 Keys to Startup Success No One Will Teach You<br />James Sherrett, Founder & CEO<br /...
AGENCIES<br />CREATORS<br />BRANDS<br />AdHack Creative Platform<br />Search & Discovery<br />Projects & Workflow<br />Tra...
<ul><li>Raising money?
Venture Hacks</li></ul>Finding product – market fit<br /> The Lean Startup by Eric Ries<br /><ul><li>Becoming a success
 Customer development by Steve Blank</li></ul>Sources<br />
The Monetorium<br /> Bank & CC audit<br /><ul><li>Personal credit score
Line of credit
How long can you go with $0?</li></ul>#1: Personal Finances<br />
The Family talks<br /> No Missing Person report<br /><ul><li>The Partner talks
This will be hard, long and hard some more
How far can you go alone?</li></ul>#2: Personal Relationships<br />
Micromanager, micromanager.<br /> You need honesty.<br /><ul><li>The Single-Lens problem
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7 Keys to Startup Success No One Will Teach You

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7 Lessons I've learned running a web advertising startup for the past 2+ years that no one taught me in the beginning but that I wish they had.

These lessons mostly deal with the human issues of running a lean startup from concept to making money.

The slides are lean themselves and really need some accompanying audio for explanation.

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  • Connect the people who buy advertising creative to the people who make the advertising – the designers, video producers, musicians and web designers who make the art.Start by telling you a story about being one of those buyers.
  • I started AdHack.Wanted to create a new model that worked for 21st century.
  • In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
  • In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
  • In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
  • In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
  • In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
  • In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
  • In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
  • In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
  • In that new model for the 21st century we’re finding solutions to the problems all ad buyers face.
  • Connect the people who buy advertising creative to the people who make the advertising – the designers, video producers, musicians and web designers who make the art.Start by telling you a story about being one of those buyers.
  • 7 Keys to Startup Success No One Will Teach You

    1. 1. The Engine of Creative Talent<br />7 Keys to Startup Success No One Will Teach You<br />James Sherrett, Founder & CEO<br />james@adhack.com – 604-788-1502<br />
    2. 2. AGENCIES<br />CREATORS<br />BRANDS<br />AdHack Creative Platform<br />Search & Discovery<br />Projects & Workflow<br />Transactions & Rights<br />
    3. 3. <ul><li>Raising money?
    4. 4. Venture Hacks</li></ul>Finding product – market fit<br /> The Lean Startup by Eric Ries<br /><ul><li>Becoming a success
    5. 5. Customer development by Steve Blank</li></ul>Sources<br />
    6. 6. The Monetorium<br /> Bank & CC audit<br /><ul><li>Personal credit score
    7. 7. Line of credit
    8. 8. How long can you go with $0?</li></ul>#1: Personal Finances<br />
    9. 9. The Family talks<br /> No Missing Person report<br /><ul><li>The Partner talks
    10. 10. This will be hard, long and hard some more
    11. 11. How far can you go alone?</li></ul>#2: Personal Relationships<br />
    12. 12. Micromanager, micromanager.<br /> You need honesty.<br /><ul><li>The Single-Lens problem
    13. 13. You need help.
    14. 14. What if you were hiring you?</li></ul>#3: Know Thyself<br />
    15. 15. Failure! Depression! Doom!<br /> Other times.<br /><ul><li>Wins! Elation! Dream fulfilled!
    16. 16. Sometimes.
    17. 17. How will you handle the ride?</li></ul>#4: The Rollercoaster<br />
    18. 18. Culture of focus & achievements<br /> Most powerful force.<br /><ul><li> The show and tell of your vision
    19. 19. A startup is made of people.
    20. 20. How will you make them believe?</li></ul>#5: People, people, people<br />
    21. 21. Every business is an argument<br /> You are uninvited to exist.<br /><ul><li>You don’t know!
    22. 22. Series of illinformed, inopportune decisions.
    23. 23. How will you convince people?</li></ul>#6: Eating the fear<br />
    24. 24. Sustainable<br /> Customers. Rinse. Repeat.<br /><ul><li>Unsustainable
    25. 25. You, friends, family, investors, government.
    26. 26. How will you sell? And sell?</li></ul>#7: The Scent of Money<br />
    27. 27. Personal finances<br />Personal relationships<br />Know thyself<br />The rollercoaster<br />People, people, people<br />Eating the fear<br />The scent of money<br />7 Keys<br />
    28. 28. The Engine of Creative Talent<br />7 Keys to Startup Success No One Will Teach You<br />http://blog.adhack.com<br />James Sherrett, Founder & CEO<br />james@adhack.com – 604-788-1502<br />

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