SOCIAL + SEARCH [ a holy alliance ]                       TM         WEB STUDIOS          1
are you a social media expert?                                           TM             2                             WEB ...
am i a social media expert?                                            TM            3                              WEB ST...
why a holy alliance?                                     TM        4                       WEB STUDIOS
what is search?                                TM      5                  WEB STUDIOS
what is search, really?                                        TM          6                          WEB STUDIOS
what is search, really, really?                                                TM              7                          ...
is social a website?                                     TM        8                       WEB STUDIOS
is social a technology?                                        TM          9                          WEB STUDIOS
is social a marketing term?                                            TM            10                              WEB S...
is social marketing jargon?                                            TM            11                              WEB S...
definition social mediaa group of Internet-based applications thatallow the creation and exchange of user-generated conten...
which social matters to you?                                             TM            13                               WE...
does social matter to you?                                           TM           14                             WEB STUDIOS
only kids & teens do this, right?                                              TM              15                         ...
what are people doing on social?                                            TM              16                            ...
does mobile matter to you?      twitter.com/sherpastatus                                               TM                 ...
top 5 reasons social matters1. posts serve as marketable, linkable content                                                ...
top 5 reasons social matters2. profiles serve as link-building                                                   TM       ...
top 5 reasons social matters3.profiles & posts extend digital footprint                                                   ...
top 5 reasons social matters4.social signals                                             11%                              ...
top 5 reasons social matters5.recommendations from social circles                                                      TM ...
which social matters? depends.                                           TM             23                             WEB...
about facebook                               TM     24                 WEB STUDIOS
saving face on facebookDecide to “Like”                                           TM                   25                 ...
saving face on facebook    Implement “Like”https://developers.facebook.com/docs/reference/plugins/like/                   ...
saving face on facebook    Customize “Like”https://developers.facebook.com/docs/reference/plugins/like/                   ...
saving face on facebook    Optimize “Like”https://developers.facebook.com/docs/reference/plugins/like/                    ...
saving face on facebookMonitor “Like”                                           TM                 29                     ...
saving face on facebook  Analyze “Like”http://www.socialmediaexaminer.com/how-to-track-tweets-facebook-likes-and-more-with...
saving face on facebookSearch for “Like”                                           TM                    31               ...
saving face on facebookKeep “Likes” Clean                                           TM                     32             ...
tools for facebookOpen Book.  Searches posts for keywordsOpen Facebook Search.  Similar functionality butnot as prettyFace...
all atwitter about twitter"...we came across the word twitter, and it wasjust perfect. The definition was a short burst of...
how to get your tweet onDecide to Tweet                                           TM                  35                  ...
how to get your tweet on    Build your Tweethttps://twitter.com/about/resources/tweetbutton                               ...
how to get your tweet on    Customize your Tweethttps://dev.twitter.com/docs/tweet-button                                 ...
tweaking twitter                                 TM      38                   WEB STUDIOS
tweaking twitter                                 TM      39                   WEB STUDIOS
tweaking twitter                                 TM      40                   WEB STUDIOS
tweaking twitter                                 TM      41                   WEB STUDIOS
tools for twitterCrowdEye.  A Twitter search engineTwitter Sentiment.  A quick snapshot of thesentiment in tweets. Twitrra...
going gaga for google                                      TM         43                        WEB STUDIOS
gearing up for google +1    Build your +1http://www.google.com/webmasters/+1/button/                                      ...
gearing up for google +1    Customize your +snippethttp://www.google.com/webmasters/+1/button/                            ...
gearing up for google +1    Optimize your +1http://developers.google.com/+/plugins/+1button/                              ...
gearing up for google +1Monitor your +1                                           TM                  47                  ...
additional tips social+search                                              TM             48                              ...
authority in social or search?                                               TM             49                            ...
conclusions social or search?                                              TM             50                              ...
Questions?  www.sherpawebstudios.com  blog.sherpawebstudios.comfacebook.com/sherpawebstudios   twitter.com/sherpastatus   ...
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The Holy Alliance of Search and Social

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The Holy Alliance of Search and Social (Advanced) by David Felfold, Sherpa! Web Studios

Search marketing has been crowned the most cost-effective, measurable marketing tactic for many businesses. Social media marketing is now battling for that crown. A closer look at the front-lines, however, indicates the battle will be won by businesses that recognize the benefits of a holy alliance of the two tactics into their marketing strategy. This presentation will review the most recent enhancements of how search engines are integrating social networks into their search results and how companies can best leverage these changes to improve both types of campaigns.

www.sherapawebstudios.com
www.linkedin.com/in/felfoldi

Published in: Technology, Business
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The Holy Alliance of Search and Social

  1. 1. SOCIAL + SEARCH [ a holy alliance ] TM WEB STUDIOS 1
  2. 2. are you a social media expert? TM 2 WEB STUDIOS
  3. 3. am i a social media expert? TM 3 WEB STUDIOS
  4. 4. why a holy alliance? TM 4 WEB STUDIOS
  5. 5. what is search? TM 5 WEB STUDIOS
  6. 6. what is search, really? TM 6 WEB STUDIOS
  7. 7. what is search, really, really? TM 7 WEB STUDIOS
  8. 8. is social a website? TM 8 WEB STUDIOS
  9. 9. is social a technology? TM 9 WEB STUDIOS
  10. 10. is social a marketing term? TM 10 WEB STUDIOS
  11. 11. is social marketing jargon? TM 11 WEB STUDIOS
  12. 12. definition social mediaa group of Internet-based applications thatallow the creation and exchange of user-generated content. TM 12 WEB STUDIOS
  13. 13. which social matters to you? TM 13 WEB STUDIOS
  14. 14. does social matter to you? TM 14 WEB STUDIOS
  15. 15. only kids & teens do this, right? TM 15 WEB STUDIOS
  16. 16. what are people doing on social? TM 16 WEB STUDIOS
  17. 17. does mobile matter to you? twitter.com/sherpastatus TM 17 WEB STUDIOS
  18. 18. top 5 reasons social matters1. posts serve as marketable, linkable content TM 18 WEB STUDIOS
  19. 19. top 5 reasons social matters2. profiles serve as link-building TM 19 WEB STUDIOS
  20. 20. top 5 reasons social matters3.profiles & posts extend digital footprint TM 20 WEB STUDIOS
  21. 21. top 5 reasons social matters4.social signals 11% 16% 28% 24% update their own status comment on another’s post/status comment on another’s photos 22% “Like” another user’s content send another private message TM 21 WEB STUDIOS
  22. 22. top 5 reasons social matters5.recommendations from social circles TM 22 WEB STUDIOS
  23. 23. which social matters? depends. TM 23 WEB STUDIOS
  24. 24. about facebook TM 24 WEB STUDIOS
  25. 25. saving face on facebookDecide to “Like” TM 25 WEB STUDIOS
  26. 26. saving face on facebook Implement “Like”https://developers.facebook.com/docs/reference/plugins/like/ TM 26 WEB STUDIOS
  27. 27. saving face on facebook Customize “Like”https://developers.facebook.com/docs/reference/plugins/like/ TM 27 WEB STUDIOS
  28. 28. saving face on facebook Optimize “Like”https://developers.facebook.com/docs/reference/plugins/like/ TM 28 WEB STUDIOS
  29. 29. saving face on facebookMonitor “Like” TM 29 WEB STUDIOS
  30. 30. saving face on facebook Analyze “Like”http://www.socialmediaexaminer.com/how-to-track-tweets-facebook-likes-and-more-with-google-analytics/ TM 30 WEB STUDIOS
  31. 31. saving face on facebookSearch for “Like” TM 31 WEB STUDIOS
  32. 32. saving face on facebookKeep “Likes” Clean TM 32 WEB STUDIOS
  33. 33. tools for facebookOpen Book.  Searches posts for keywordsOpen Facebook Search.  Similar functionality butnot as prettyFace Pinch.  See popular topics, people andsearchesIt’s Trending.  View top links being shared,including videos, images, news, etc.Booshaka!  Search keywords and featured topics TM 33 WEB STUDIOS
  34. 34. all atwitter about twitter"...we came across the word twitter, and it wasjust perfect. The definition was a short burst ofinconsequential information, and chirps frombirds. And thats exactly what the product was." – Jack Dorsey, Twitter creator TM 34 WEB STUDIOS
  35. 35. how to get your tweet onDecide to Tweet TM 35 WEB STUDIOS
  36. 36. how to get your tweet on Build your Tweethttps://twitter.com/about/resources/tweetbutton TM 36 WEB STUDIOS
  37. 37. how to get your tweet on Customize your Tweethttps://dev.twitter.com/docs/tweet-button TM 37 WEB STUDIOS
  38. 38. tweaking twitter TM 38 WEB STUDIOS
  39. 39. tweaking twitter TM 39 WEB STUDIOS
  40. 40. tweaking twitter TM 40 WEB STUDIOS
  41. 41. tweaking twitter TM 41 WEB STUDIOS
  42. 42. tools for twitterCrowdEye.  A Twitter search engineTwitter Sentiment.  A quick snapshot of thesentiment in tweets. Twitrratr.  Another quick snapshot of sentiment –Foller Me.  Information on users, including topics,hashtags, mentions and geography.Mentionmap.  A visual, interactive tool ofmentions. Twilert.  Get regular email updates on a keywords TM 42 WEB STUDIOS
  43. 43. going gaga for google TM 43 WEB STUDIOS
  44. 44. gearing up for google +1 Build your +1http://www.google.com/webmasters/+1/button/ TM 44 WEB STUDIOS
  45. 45. gearing up for google +1 Customize your +snippethttp://www.google.com/webmasters/+1/button/ TM 45 WEB STUDIOS
  46. 46. gearing up for google +1 Optimize your +1http://developers.google.com/+/plugins/+1button/ TM 46 WEB STUDIOS
  47. 47. gearing up for google +1Monitor your +1 TM 47 WEB STUDIOS
  48. 48. additional tips social+search TM 48 WEB STUDIOS
  49. 49. authority in social or search? TM 49 WEB STUDIOS
  50. 50. conclusions social or search? TM 50 WEB STUDIOS
  51. 51. Questions? www.sherpawebstudios.com blog.sherpawebstudios.comfacebook.com/sherpawebstudios twitter.com/sherpastatus TM 51 WEB STUDIOS

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