The Holy Alliance of Search and Social

SOCIAL + SEARCH [ a holy alliance ] TM WEB STUDIOS 1

are you a social media expert? TM 2 WEB STUDIOS

am i a social media expert? TM 3 WEB STUDIOS

why a holy alliance? TM 4 WEB STUDIOS

what is search? TM 5 WEB STUDIOS

what is search, really? TM 6 WEB STUDIOS

what is search, really, really? TM 7 WEB STUDIOS

is social a website? TM 8 WEB STUDIOS

is social a technology? TM 9 WEB STUDIOS

is social a marketing term? TM 10 WEB STUDIOS

is social marketing jargon? TM 11 WEB STUDIOS

definition social mediaa group of Internet-based applications thatallow the creation and exchange of user-generated content. TM 12 WEB STUDIOS

which social matters to you? TM 13 WEB STUDIOS

does social matter to you? TM 14 WEB STUDIOS

only kids & teens do this, right? TM 15 WEB STUDIOS

what are people doing on social? TM 16 WEB STUDIOS

does mobile matter to you? twitter.com/sherpastatus TM 17 WEB STUDIOS

top 5 reasons social matters1. posts serve as marketable, linkable content TM 18 WEB STUDIOS

top 5 reasons social matters2. profiles serve as link-building TM 19 WEB STUDIOS

top 5 reasons social matters3.profiles & posts extend digital footprint TM 20 WEB STUDIOS

top 5 reasons social matters4.social signals 11% 16% 28% 24% update their own status comment on another’s post/status comment on another’s photos 22% “Like” another user’s content send another private message TM 21 WEB STUDIOS

top 5 reasons social matters5.recommendations from social circles TM 22 WEB STUDIOS

which social matters? depends. TM 23 WEB STUDIOS

about facebook TM 24 WEB STUDIOS

saving face on facebookDecide to “Like” TM 25 WEB STUDIOS

saving face on facebook Implement “Like”https://developers.facebook.com/docs/reference/plugins/like/ TM 26 WEB STUDIOS

saving face on facebook Customize “Like”https://developers.facebook.com/docs/reference/plugins/like/ TM 27 WEB STUDIOS

saving face on facebook Optimize “Like”https://developers.facebook.com/docs/reference/plugins/like/ TM 28 WEB STUDIOS

saving face on facebookMonitor “Like” TM 29 WEB STUDIOS

saving face on facebook Analyze “Like”http://www.socialmediaexaminer.com/how-to-track-tweets-facebook-likes-and-more-with-google-analytics/ TM 30 WEB STUDIOS

saving face on facebookSearch for “Like” TM 31 WEB STUDIOS

saving face on facebookKeep “Likes” Clean TM 32 WEB STUDIOS

tools for facebookOpen Book. Searches posts for keywordsOpen Facebook Search. Similar functionality butnot as prettyFace Pinch. See popular topics, people andsearchesIt’s Trending. View top links being shared,including videos, images, news, etc.Booshaka! Search keywords and featured topics TM 33 WEB STUDIOS

all atwitter about twitter"...we came across the word twitter, and it wasjust perfect. The definition was a short burst ofinconsequential information, and chirps frombirds. And thats exactly what the product was." – Jack Dorsey, Twitter creator TM 34 WEB STUDIOS

how to get your tweet onDecide to Tweet TM 35 WEB STUDIOS

how to get your tweet on Build your Tweethttps://twitter.com/about/resources/tweetbutton TM 36 WEB STUDIOS

how to get your tweet on Customize your Tweethttps://dev.twitter.com/docs/tweet-button TM 37 WEB STUDIOS

tweaking twitter TM 38 WEB STUDIOS

tools for twitterCrowdEye. A Twitter search engineTwitter Sentiment. A quick snapshot of thesentiment in tweets. Twitrratr. Another quick snapshot of sentiment –Foller Me. Information on users, including topics,hashtags, mentions and geography.Mentionmap. A visual, interactive tool ofmentions. Twilert. Get regular email updates on a keywords TM 42 WEB STUDIOS

going gaga for google TM 43 WEB STUDIOS

gearing up for google +1 Build your +1http://www.google.com/webmasters/+1/button/ TM 44 WEB STUDIOS

gearing up for google +1 Customize your +snippethttp://www.google.com/webmasters/+1/button/ TM 45 WEB STUDIOS

gearing up for google +1 Optimize your +1http://developers.google.com/+/plugins/+1button/ TM 46 WEB STUDIOS

gearing up for google +1Monitor your +1 TM 47 WEB STUDIOS

additional tips social+search TM 48 WEB STUDIOS

authority in social or search? TM 49 WEB STUDIOS

conclusions social or search? TM 50 WEB STUDIOS

Questions? www.sherpawebstudios.com blog.sherpawebstudios.comfacebook.com/sherpawebstudios twitter.com/sherpastatus TM 51 WEB STUDIOS

The Holy Alliance of Search and Social

by sherpaws on Sep 19, 2011

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The Holy Alliance of Search and Social — Presentation Transcript