1.
Food Trends - IFBC Conference
September 20, 2015

2.
Lifecycle of a Food Trend

3.
What We’ll Cover Today
1 How to identify food trends?
- Trend lifecycle
- Listening for signals
- Digital landscape for today’s home cooks
- Millennial factor
- Meal inspiration starts online
- What drives recipe decisions?
2 Trends we’re seeing now
- Clean eating/wellness
- Paleo
- Slow cooker/family-friendly variations
- Quick, easy, fun! (Food Hacks)
- Homemade
- Gluten-free
3 What’s next?
4 Q&A

4.
How to Identify Trends | IFBC Food Trends 2015
Lasagna Muffins
Photo by: Lauren Latest

5.
Lifecycle of a Trend

6.
Listening for Signals (Part Art, Part Science)

7.
How to Identify Food Trends?
Surveying the Digital Landscape: nearly two-thirds of U.S. consumers
now own smartphones
(Pew Research Center, April 2015)

8.
How to Identify Food Trends?
Smart phones = Smart grocery shoppers

9.
How to Identify Food Trends?
The Millennial factor: 75 million/24% of U.S. population in 2015 (Pew Research Center, January 2015)

10.
How to Identify Food Trends?
Meal inspiration starts online

11.
Recipe Decisions
When selecting a recipe, how do the following features influence how likely
you are to try a new recipe?

12.
What Inspires Home Cooks to Try New Recipes?
Allrecipes’ most popular recipes are cost-effective, provide shopping/preparation
convenience, and deliver family-friendly meals

13.
Trends We’re Seeing Now| IFBC Food Trends 2015
Healthy Egg Muffin Cups
Photo by: Show Me the Yummy

14.
Trends We’re Seeing Now
Clean eating/improved wellness

15.
Interest over Time
Trends We’re Seeing Now
Paleo… It’s More Than Just a Diet
Nordic Cooking Mediterranean Cooking Mexican Cooking Paleo Cooking

16.
Trends We’re Seeing Now
Slow Cooker/Family-Friendly Meals
Allrecipes’ Most Popular Slow Cooker Recipes
Awesome Slow Cooker Pot Roast (6K reviews)
Slow Cooker Chicken Taco Soup (4k reviews)
Zesty Slow Cooker Chicken Barbecue (4k)
Slow Cooker Chicken Tortilla Soup (3K)
Slow Cooker Pulled Pork (3K)
Easy Slow Cooker French Dip (3K)
Slow Cooker Beef Stroganoff I (3K)
Slow Cooker Chicken Stroganoff (3K)
It’s Chili by George! (2K)
BBQ Pork for Sandwiches (2k)
Interest over Time
Slow Cooker
Slow Cooker Pulled Pork

17.
Trends We’re Seeing Now
Creativity in the Kitchen (AKA “Hacks”) – Quick, Easy, Fun and Ideal for
Shrinking Kitchens/Budgets
Allrecipes’ Most Popular Fun, Easy Recipes with a Twist
Lasagna Muffins
Meatloaf Muffins
Scrambled Egg Muffins
Waffle-Iron Hashbrowns
Breakfast Popsicles
Totchos
Oatmeal Breakfast Pops
Photo by: DIETHOOD
Interest over Time
Slow Cooker Easy Hack

18.
Trends We’re Seeing Now
“Homemade” wins for everyday and family favorites
Allrecipes’ Most Popular Homemade Recipes
Strawberry Cake from Scratch (767 reviews)
German Chocolate Cake (611 reviews)
Fabulous Homemade Bread (487 reviews)
Bread Machine Pizza Dough (453 reviews)
Pesto (417 reviews)
Homemade Butter (249 reviews)
Real Chile Rellenos (100 reviews)
Homemade Horseradish (64 reviews)
Search Queries YOY

19.
Trends We’re Seeing Now
Gluten-Free: A Divided Market

20.
What’s Next?| IFBC Food Trends 2015
Cinnamon Roll Waffles
Photo by: The Local Vegan

21.
Cauliflower is the New Kale
Key search words
Roasted cauliflower
Baked cauliflower
Cauliflower crust
Cauliflower mash
Cauliflower pizza
Cauliflower rice
Allrecipes’ most popular cauliflower recipes
Roasted Garlic Cauliflower (2K reviews)
Cauliflower Cheese Soup (655 reviews)
Interest over Time
Cauliflower
Cauliflower Chowder
Photo by: Damn Delicious

22.
Cabbage Cravings
Key search words
Cook cabbage
Crock pot cabbage
Corn beef
Cabbage slaw
Corn beef cabbage
Fried cabbage
Allrecipes’ most popular cabbage recipes
Healing Cabbage Soup (661 reviews)
Cabbage Fat-Burning Soup (655 reviews)
Interest over Time
Cabbage
Cabbage Fat-Burning Soup
Photo by: Wanderlust Kitchen

23.
Interest over Time
Muffin Makeovers and Mealmakers
Key search words
Meatloaf muffins
Meatloaf cupcakes
Hamburger muffins
Bacon-and-egg muffins
Paleo omelet muffins
Scrambled egg muffins
Spaghetti and meatball muffin bites
Allrecipes’ most popular “savory muffins with a twist” recipes
Turkey Veggie Meatloaf Cups (383 reviews),
Paleo Omelet Muffins (137 reviews)
Lasagna Cupcakes (new)
Meatloaf Muffin Egg Muffin
Meatloaf Muffins
Photo by: Five Heart Home

24.
Classics rediscovered and revised
Key search words
Classic bakery
Classic cakes
Classic cheesecakes
Classic cookies
Classic lasagna
Allrecipes’ most popular “classic” recipes
Good Old-Fashioned Pancakes (7K reviews)
Classic Waffles (2K reviews)
Gourmet Sweet Potato Classic (2K reviews)
Chantal’s New York Cheesecake (5k reviews)
Classic
Interest over Time
Simple Waffles
Photo by: Veggie on a Penny

25.
Interest over Time
DIY and “Made from Scratch” Basics
Key search words
Pancake mix
Liqueurs
Homemade sausage
Homemade spice blends
Homemade cheese
Almond butter
Vanilla extract
Self-rising flour
Allrecipes’ most popular DIY recipes:
Homemade Butter (249 reviews)
Wonton Wrappers (155 reviews)
DIY
Search Queries

26.
S’Mores Indoors
Key search words
S’mores cookies
S’mores lasagna
S’mores indoors
S’mores bars
Broiler s’mores
Allrecipes’ most popular oven S’Mores recipes:
Broiler S’mores (31 reviews)
Teddy Bear Hot Tub S’Mores (8 reviews)
Interest over Time
Smores in Oven
Teddy Bear Hot Tub S’Mores
Photo by: foodlicious

27.
What’s Next?
Lemon Brownies
Sept. 5-11, 2015
Grilled Pattypan
Squash with Hot
Chorizo Vinaigrette
August 28-Sept. 4,
2015
Zoodles a la
Carbonara
August 21-27, 2015
Fresh Fig and Goat
Cheese Tart
August 14-20, 2015
Three-Ingredient
Peanut Butter Cookies
July 31 –
August 6, 2015
Michele’s Cinnamon
Roll Waffles
August 7-13, 2015
Allrecipes’ most popular new recipes from the past six weeks