Having a clear plan has allowed us to focus our efforts in a forward looking direction.
We build upon basic framework to continually move forward in the space.
Collaboration between functional groups.
We go through a series of planning steps.
Currently we have 12 official Facebook pages for our brands.
We are actively tracking our progress in Buzz, Sentiment and Advocacy and have seen positive trends across the board. We wanted to dig into the our core pillars to see what was resonating and what we needed to work on improving. We hired MotiveQuest, a consumer research company that leverages online conversations for detailed analysis – giving us the what’s and whys.
0to60 Ford Social Media Strategy AMA Detroit
Zero to 60: Social MediaStrategy via Ford<br />Scott Monty (@ScottMonty)<br />Global Digital Communications<br />Ford Motor Company (@Ford)<br />Sheri Sullivan(@SheriSullivan)<br />Social & Dialogue Strategy<br />Team Detroit<br />
We have a fundamental challenge:<br />Q: Thinking about everything you have read, seen, or heard<br />about business in the last year, in general, do you trust corporations a lot less, a little less, the same, a little more, or a lot more than you did at the same time last year?<br />Source: Edelman Trust Barometer, 2009<br />