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Mistakes that should be avoided in email marketing.ppt
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Mistakes that should be avoided in email marketing.ppt


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  • 1. Mistakes That Should Be Avoided In Email Marketing By:
  • 2. Email Marketing Email Marketing is always beneficial if you proceed it in a right manner. Email marketing allows companies to successfully reach to millions of individuals almost immediately at little cost.
  • 3. Mistakes which should be avoided There are certain factors you should adhere to if you wish to accomplish successful email campaign revenue.1. Sending the same email to everybody.2. Not linking it back to the website.3. Emailing too oftenly.4. Using spam words.5. Not checking the statistics of email campaign.
  • 4. 1. Sending the same email to everybody Your all clients have different needs, so start by segmenting your optin record into different groups based on their age, sex, past buys or passions and personalize your information to serve their needs.
  • 5. 2. Not linking it back to the website Your web page is one of the best marketing resources around for building connections with your clients, so always include links back to the website. Link it to the landing page for more information, if you are running any special offer.
  • 6. 3. Emailing too oftenly A 2005 DoubleClick study discovered that many individuals recognize junk as “email from a organization I have done business with but that comes too regularly.” Experts suggest getting in touch with your subscribers no more than once in every 4 days.
  • 7. 4. Using spam words You cannot be effective with email marketing if your information never reach to your targeted viewers, so avoid excessive use of spam content in your subject lines.
  • 8. 5. Not checking the statistics of email campaign One of the advantages of using an email service provider is the capability to monitor open, bounce, unsubscribe and click-through rates. The statistics will show you what content your subscribers visited, so you can customize upcoming emails based on their interests.
  • 9. To know more about bulk emailing services feel free to visit