Email phishing and its effect on your marketing campaign

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Nearly all marketers assume that only big brands or companies are targets for phishing attacks and email spoofing. But did you know that consumers influenced by these attacks are 42% less probable to do transactions with you, no issue how big company you are?

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Email phishing and its effect on your marketing campaign

  1. 1. Email Phishing And Its Effect On Your Marketing Campaign By: Alphasandesh.com
  2. 2. Initiation • Did you get an email message that seems to be from your bank or your internet service provider that looked suspicious? • Nearly all marketers assume that only big brands or companies are targets for phishing attacks and email spoofing. But did you know that consumers influenced by these attacks are 42% less probable to do transactions with you, no issue how big company you are?
  3. 3. What is email phishing • Phishing is a type of an online identity theft. Attackers use forged websites that copy a legitimate company and send out messages to the intended recipients. What they are attempting to do is, deceive you by obtaining your private information such as passwords or account details illicitly. Phishing attackers generally use false “From name” or copy your email titles to seize the innocent user’s personal details.
  4. 4. Tips to avoid phishing emails • Do not allow your email marketing campaign appear like phishing emails to the major internet service providers and your customers. To make sure that your messages by no means look like phishing emails, just go through the suggestions below:  Customize your message  Ensure your grammar and vocabulary are correct  Make use of email authentication methods
  5. 5. Customize your message • Interact with your customers and strive to get their first and last name. When you interact with them through email, you are required to customize your conversation with your customers because phishing attackers usually do not use receiver’s name whilst trying to gather information by sending fake emails.
  6. 6. Ensure grammar and vocabulary are correct • Phishing emails usually have weak grammar or spelling errors. Prior sending your messages to recipients you should check out the content of your messages.
  7. 7. Make use of email authentication methods • If you want to improve your email deliverability rate, you are required to use email authentication methods. It is a method that proves you easily send the email to your receivers.
  8. 8. Conclusion • Surely, these suggestions will help you in rearranging the email campaigns, so that your email campaigns and business will be free from phishing attacks.
  9. 9. Interested in learning more • www.alphasandesh.com • www.facebook.com/Sandeshalpha • twitter.com/alpha_sandesh • plus.google.com/u/0/1114188560164962439 16
  10. 10. Interested in learning more • www.alphasandesh.com • www.facebook.com/Sandeshalpha • twitter.com/alpha_sandesh • plus.google.com/u/0/1114188560164962439 16

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