Call to action is an element of email marketing campaign that attracts, convince or else requests a website visitor to take a particular action. This action can refer to making a purchase, asking for more information and signing-up for newsletters.

1. 6 Mistakes You Must Avoid With
Your Email Call To Action
By: Alphasandesh.com

2. Initiation
• Call to action is an element of
email marketing campaign that attracts, convince or
else requests a website visitor to take a particular
action. This action can refer to making a purchase,
asking for more information and signing-up for
newsletters.
alphasandesh.com

3. Mistakes that should be avoided
while making call to action
• Here are some common mistakes which you should
avoid while making your call to action:
 Do not offer things which you cannot deliver
 Making your call to action difficult to find
 Making use of indistinct and reflexive language
 You are not being definite
 Not providing the receiver with an exact reason to
take action
 Not developing a sense of importance
alphasandesh.com

4. Do not offer things which you
cannot deliver• When visitors first see your
call to action, you clearly want
to get them to go on to your
website's landing page. So how
will you do that? You make use
of words like free, awesome
deal and super. Do not boast
about things which you cannot
brag about. It deteriorates your
trustworthiness and makes
traffic disturbed.
alphasandesh.com

5. Making your call to action
difficult to find• It is not adequate to be
intrepid in color; you have
to be big, as well. That
means your call to action
should be big enough to
be seen evidently so
visitors are not left
searching for your button
or not even realizing
there is a button to click
in the first place.
alphasandesh.com

6. Making use of indistinct or
reflexive language
• Do you think that your visitors
are dumb? No, they are not!
They are just really busy, and
multi-tasking that they do not
have time to go through
indistinct language and
understand what you want
them to do. It is up to you to
ask them just what you want
them to do by using strong and
energetic language.
alphasandesh.com

7. You are not being definite
• What clear action do you
want your website viewers to
take? When you deliver an
email, what's that you want
your recipient to do? Would
you like to send them an
offer now? Want them to
sign-up? Just state clearly
what specific action you
want them to take and be
definite in your call to action.
alphasandesh.com

8. Not providing the receiver
with an exact reason to take action
• You may have a great
reason, but that is not
sufficient to make sure
that people will take
action. You will still need
to let recipients know
what they would gain by
taking action. Illustrate
them the real difference
they can make by clicking
on your link.
alphasandesh.com

9. Not developing a sense of importance
• You have to compel
people to take action
now because if they do
not do it now, they will
not do it afterward.
Developing a sense of
importance with your
call to action is
necessary. Motivate
them to act now. Clarify
why time is valuable.
alphasandesh.com

10. Conclusion
• Thus, calls to action are
crucially important as
they give a fast and
easy means for users to
convert. Make sure that
the process is as simple
and suitable as possible
because it will prevent
customers from
discarding a purchase.
alphasandesh.com

11. Alphasandesh offers bulk email marketing services.
For more information feel free to visit
www.alphasandesh.com
alphasandesh.com