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5 html email layout tips for effective bulk email marketing
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5 html email layout tips for effective bulk email marketing

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Nowadays, various online marketers are using email marketing software, but it is usually astonishing that most of them do not follow the fundamental rules of email layout design.

Nowadays, various online marketers are using email marketing software, but it is usually astonishing that most of them do not follow the fundamental rules of email layout design.

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  • 1. 5 HTML Email Layout Tips For Effective Bulk Email Marketing By: Alphasandesh.com
  • 2. Inception • As, you all know that email as an online marketing tool has become very popular over the past couple of years. Ultimately, it is one of the best methods to retain a large customer base, and a great way to promote your products using bulk email marketing services. • Nowadays, various online marketers are using email marketing software, but it is usually astonishing that most of them do not follow the fundamental rules of email layout design.
  • 3. HTML email layout tips • So, whenever you send an HTML email message, you must pay attention to the email outline and if you want to create a well-exhibited HTML email, here are five tips that ensure the best layout:  Your email layout width must be within 600px  Select between one or two column layout  Maintain the balance between text & image  Make your email compatible across email clients  Selecting text-only messages
  • 4. Email layout width must be 600px • All email clients are diverse in terms of the area that will be noticeable upon unfolding an email. As a fundamental rule, it is always beneficial to keep the email layout or outline within the width of 600px. This will stop the email recipient from having to scroll towards the right to see significant content.
  • 5. One or two column layout • Selecting the number of columns generally comes down to even if your email is mostly a call-to-action, or an informative email. If it is mostly for different information segments, a two column email is best since the recipient can see the starting of every bit on each side. Also, you can create the left column for table of contents.
  • 6. Balance between text & image • Excessive use of images can lead to detachment from the message as well as likely issues with how the email is shown in email clients that do not exhibit images by default. It is normally best to stick with a steadiness of 60% text and 40% graphics. • Keep in mind to use ALT tags for significant images, so that your subscriber can see the text if required.
  • 7. Compatible across email clients • One essential factor to consider when planning the layout of your emails is that only CSS supported by various renowned email clients is inline methods. Therefore, using HTML tables is the only method to make your emails well- suited across different email clients.
  • 8. Selecting text only messages • Keep in mind that it is sometimes desirable to create an email text-based. This will reckon on the text of the email and its intention. This can also be brought about if cross-client compatibility is a main concern.
  • 9. Conclusion • A good HTML email format for your bulk email marketing campaign is sure to lead to an advancement in email conversion rate.
  • 10. Interested in learning more • www.alphasandesh.com • www.facebook.com/Sandeshalpha • twitter.com/alpha_sandesh • plus.google.com/u/0/111418856016496243916

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