Byan for Research and Consultancy

Company Profile
Cairo, Egypt
Byan [ba-yaan] to explain; emphasize; illustrate; express ...
Introduction to BYAN

BYAN offers full range advisory services designed to address all
your strategic and operational need...
Introduction to BYAN
1

Our clients
Telecoms

NON EXHAUSTIVE

B YA N

Financial Institutions

Automotive

Real-estate deve...
Our Consultancy Services

BYAN focuses on generating and maximizing value to our clients
through a pragmatic and result-or...
Our Research Services

Why Byan Research? 4 compelling reasons

1
2
3
4
B YA N

Quality

Quality research using state of a...
Our Research Services

1

Quality research using state of art tools and techniques
A. Fieldwork quality

We believe that q...
Our Research Services

2

Speed and scalability in
research execution
We have flexible and easily scalable workforce and f...
Our Research Services

We provide quantitative and qualitative research services
covering most of the MENA region
Our Regi...
Our Research Services

We cover a wide range of research studies delivering insights
into every aspect of our client’s bus...
Contact us

info@byan.co
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Byan research and consultancy credentials

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BYAN is a young research and advisory firm serving two main sectors namely ICT & FMCG. Our consulting services focus on four core business aspects which are Business Strategy, Commercial/Marketing Management, Operations Management and Business Improvement. We provide strategic and operational consultancy services to businesses, organizations and portfolio holders to help improve their performance or seek new business opportunities. Unique approach to consulting services based on a combination of strategic advice and a hands-on pragmatic approach. Our approach to research is about creating knowledge rather than providing data. We offer full range research solutions designed to guide our clients through all development stages.

BYAN is led by a group of partners with diverse and extensive experience in fields of research, strategic, commercial and operational management consultancy.

Specialties
Qualitative Research, Quantitative Research, Strategy Consulting, Management Consulting, Commercial and Operational Consulting, Telecommunications experts

Published in: Business
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Byan research and consultancy credentials

  1. 1. Byan for Research and Consultancy Company Profile Cairo, Egypt Byan [ba-yaan] to explain; emphasize; illustrate; express and clarify. CONFIDENTIAL | www.byan.co
  2. 2. Introduction to BYAN BYAN offers full range advisory services designed to address all your strategic and operational needs Overview • BYAN is a young firm founded early 2013 by a distinguished group of partners with diverse backgrounds in fields of research, strategy and operations management consulting. • BYAN specializes in offering wide range of research and advisory services serving four main distinct sectors namely FMCG, ICT & Media, Finance & banking and Healthcare; focusing on four core business aspects which are Business Strategy, Commercial/Marketing Management, Operations Management and Business Improvement. • Our approach to research is about creating knowledge rather than providing data. We offer full range of research solutions designed to guide our clients through all development stages. • We provide strategic and operational consultancy services to businesses, organizations and portfolio holders to help improve their performance or seek new business opportunities. • Unique approach to consulting services based on a combination of strategic advice and a hands-on pragmatic approach B YA N C O N F I D E N T I A L | w w w . b y a n . c o | 2
  3. 3. Introduction to BYAN 1 Our clients Telecoms NON EXHAUSTIVE B YA N Financial Institutions Automotive Real-estate developers 1 Client FMCG, Electronics & Retail Other references refer to personal client relationships of Byan’s team members, including those established with previous employers C O N F I D E N T I A L | w w w . b y a n . c o | 3
  4. 4. Our Consultancy Services BYAN focuses on generating and maximizing value to our clients through a pragmatic and result-oriented approach … by seeking new business opportunities … by exploiting new business lines and models 1 3 M&A & Start ups Product Development 2 4 Strategy and Business Development Business Model development Help our clients maximize their enterprise value … 5 7 Branding & Marketing 6 8 Sales & Distribution … by superior commercial management B YA N Business improvement Transformation Program Management … by achieving operational excellence C O N F I D E N T I A L | w w w . b y a n . c o | 4
  5. 5. Our Research Services Why Byan Research? 4 compelling reasons 1 2 3 4 B YA N Quality Quality research using state of art tools and techniques Speed Speed and scalability in research execution Experience Value Top-notch team balancing category understanding and deep research expertise Best value for your research budget C O N F I D E N T I A L | w w w . b y a n . c o | 5
  6. 6. Our Research Services 1 Quality research using state of art tools and techniques A. Fieldwork quality We believe that quality of fieldwork is the foundation of a high quality research, hence we focus on accuracy in implementing the research methodology as planned with experienced interviewers, back-checkers and operations across the different methodologies Paper and Pencil Interviews Computer Aided Telephonic Interviews and Computer Aided Personal Interview B. State of art tools and techniques We apply advanced analysis to provide insights not just numbers, for example: Multivariate analysis allowing for in-depth understanding the relations between the variables yielding the optimum results. Examples include Principal component analysis, regression analysis, correspondence analysis, among others. MX software supporting market research and sensory analysis tools such as Penalty Analysis, TURF analysis, among others. B YA N C. Quality Checking Approach We employ strict quality checking approach: 1. For all types of studies: Prior to fieldwork we do extensive field brief training, mock calls and pilot testing. 2. For Face to Face interviews: • 50% back check for all the questionnaires (vs ESOMAR standards of 30%), along with 10% accompanying interviewers. • Regional back checkers ensuring daily checks for best quality. • 100% scrutinized questionnaires 3. For Mystery Shopper: • Supervisors accompany the interviewers at least 50% of their visits • Cards/ photos/ receipts are attached with Mystery shoppers questionnaires • Random visits are done by supervisors / back-checkers for a sample of stores’ visits done by the Mystery Shoppers in the same day to ensure high accuracy 4. For Computer Aided Telephonic Interviews: • Available Auto dialer to call randomly from the database • All the phone calls are recorded for later quality checks. • Supervisors listen to most of the interviews done by the interviewers live to provide feedback. C O N F I D E N T I A L | w w w . b y a n . c o | 6
  7. 7. Our Research Services 2 Speed and scalability in research execution We have flexible and easily scalable workforce and facilities: • • 4 For CATI: we have an access to extra call center facilities that can go up to 35 -40 extra seats based on urgency of ad-hoc research needs. For Face-to-Face interviews and mystery shoppers: we have up to 40 experienced field work interviewers and a number of supervisors and quality checkers. Regional field work teams enabling any large scale regional on timely manner. 3 Top-notch team balancing robust category understanding and deep research expertise Extensive research experience covering primary and secondary data allowing for efficient tackling of the business challenge. Our fieldwork team has extensive years of experience working with different global research firms, handling ongoing complicated trackers nationwide across different industries. Best value for your research budget Given local and international tough market conditions, research budgets are being challenged to offer the best value at lowest costs. We understand this challenge, and we are structured to offer the best value. We have minimal overheads ensuring low administration costs for any contracted research. With out compromising on quality, we enable you to do more with your research budget. B YA N C O N F I D E N T I A L | w w w . b y a n . c o | 7
  8. 8. Our Research Services We provide quantitative and qualitative research services covering most of the MENA region Our Regional Footprint Our Research Service Portfolio • Qualitative Research: – Focus Groups Discussions (Regular and Extended) – In-Depth Interviews for consumer, traders and business customers – Home visits • Quantitative Research – Paper and Pencil Interviews – Computer Aided Telephonic Interviews – Computer Aided Personal Interviews • We have a full operating research office in Egypt and we conduct research through contacted field offices in MENA region. • Given our experience and relationship with these field offices, we can guarantee high quality of fieldwork, competitive time and cost in these countries. – Online interviews Covered Segments • Consumers • Business to Business • Traders B YA N C O N F I D E N T I A L | w w w . b y a n . c o | 8
  9. 9. Our Research Services We cover a wide range of research studies delivering insights into every aspect of our client’s business Sample studies under the mentioned category 1 Customer Understanding 2 • Customer satisfaction studies • Demand Estimation studies • Category Usage and Attitude Studies Market Research • Market information and trends • Market sizing and entry strategy • Market risk analysis and mitigation Marketing Studies • Brand equity and association studies • Concept/Product testing • Pricing Studies • Customer segmentation and analytics • Buyer motivation and expectations • Loyalty studies 3 4 Distribution Studies 5 Political Researches B YA N • Advertising Researches and trackers • Positioning studies • Product testing • Trade mystery shopping • Trade audits • Geo mapping studies • Public opinion polling • Political parties brand tracking C O N F I D E N T I A L | w w w . b y a n . c o | 9
  10. 10. Contact us info@byan.co

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