Sheri Mathison
Social Media in Northwestern Technologies
Image courtesy of Vlado at FreeDigitalPhotos.net
W
Facebook
LinkedIn
YouTube
hat is Social Media?
• 1978 Bulletin Board System
• 1985 AOL
• 1997 Blogging Begins
• 1999 First Social Network
• 2002 Social Network Growth
Em...
• 2003 MySpace Launched
• 2004 Facebook Invented
• 2006 Twitter Opened
• 2010 Internet Surpassed Tradition
Emergence
Social
Media
YouTube
1 Billion
Facebook
1.11
Billion
Twitter
200
Million
LinkedIn
225
Million
Current Landscape
• Brand Awareness
• Increase Customer Satisfaction
• Drive Word-of-Mouth Advertising
• New Product Ideas
Benefits
• Generate Leads
• Crisis Reputation Management
• Integration
Benefits
• Flexible
• Adaptive
• Engaging
• Preventative
• Maintainable
Conclusion
Barker, ., Barker, ., Bormann, ., & Neher, . (2013). Social Media Marketing: A Strategic Approach (pp. 29-
34). N.p.: Ceng...
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Social Media in Northwest Technologies

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The definition of social media, its history, current landscape, and benefits.

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Social Media in Northwest Technologies

  1. 1. Sheri Mathison Social Media in Northwestern Technologies Image courtesy of Vlado at FreeDigitalPhotos.net
  2. 2. W Facebook LinkedIn YouTube hat is Social Media?
  3. 3. • 1978 Bulletin Board System • 1985 AOL • 1997 Blogging Begins • 1999 First Social Network • 2002 Social Network Growth Emergence
  4. 4. • 2003 MySpace Launched • 2004 Facebook Invented • 2006 Twitter Opened • 2010 Internet Surpassed Tradition Emergence
  5. 5. Social Media YouTube 1 Billion Facebook 1.11 Billion Twitter 200 Million LinkedIn 225 Million Current Landscape
  6. 6. • Brand Awareness • Increase Customer Satisfaction • Drive Word-of-Mouth Advertising • New Product Ideas Benefits
  7. 7. • Generate Leads • Crisis Reputation Management • Integration Benefits
  8. 8. • Flexible • Adaptive • Engaging • Preventative • Maintainable Conclusion
  9. 9. Barker, ., Barker, ., Bormann, ., & Neher, . (2013). Social Media Marketing: A Strategic Approach (pp. 29- 34). N.p.: Cengage Learning. The Brief History of Social Media. (n.d.). Retrieved September 8, 2013, from http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html Cathy, G. (2013, July 24). LinkedIn Traffic Statistics and User Demographics 2013. In Boolean Black Belt. Retrieved September 8, 2013, from http://booleanblackbelt.com/2013/07/linkedin-traffic-statistics- and-user-demographics-2013/ Facebook Statistics. (2013, June 23). In Statistic Brain. Retrieved September 8, 2013, from http://www.statisticbrain.com/facebook-statistics/ [Image]. Retrieved September 11, 2013, from www.chapelpr.com [Image]. Retrieved September 11, 2013, from http://www.freshtechweb.com/future-trends-of-social-media- marketing-you-cannot-afford-to-ignore.html [Image]. Retrieved September 11, 2013, from www.oomdo.com [Image]. Retrieved September 11, 2013, from www.progotta.com [Image]. Social Media Network Stock Image. 2012. FreeDigitalPhotos.net. Web. 5 Sept. 2013. http://www.freedigitalphotos.net/images/Internet_g170-Social_Media_Network_p90494.html [Image]. Retrieved September 11, 2013, from www.wazzam.in [Image]. Retrieved September 11, 2013, from www.webmc.co.uk (n.d.). In Webopedia. Retrieved September 8, 2013, from http://www.webopedia.com/TERM/S/social_media.html References

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