Just as with fast food and slow food, there is now a desire for a slow web. More sustainable, with more unwired time, where we are more aware of our choices and with lots of eco and green accents. In an age where we spend more of our waking hours 'plugged in' than not, we need to question how email, tweets and text messages interfere with our need for unwired time. Can a constant connection really help us to thrive in the digital age? The slow web also enables us to launch new initiatives to create a better future. Noodle economics, self sustainability and hyperlocal communities are all made possible thanks to the internet. There is a new generation willing to get rich the slow way. A generation that wants to contribute something to the world other than the next big marketing trick in town. And this at last will make us shift from ego systems to eco systems. Timely not real-time. Rhythm not random. Moderation not excess. Knowledge not information. These are a few of the many characteristics of the slow web. It’s not so much a checklist as a feeling, one of being at greater ease with the web-enabled products and services in our lives. If you can’t recall a few screen-free hours, or if you want to make web a more sustainable place, you might be in dire need of a talk about the slow web movement.