e-Marketing - Personal & Business Sides

Personal & Business Sides
e-Marketing

e-Marketing
Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.
Unique benefits to marketing, one of which being lower costs and greater capabilities for the distribution of information and media to a global audience
Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale.
Source http://en.wikipedia.org/wiki/Internet_marketing

UNIQUENESS & EXISTENCE
Personal eMarketing

Social Networking Websites

Social Networking Websites
A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.
Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.

Facebook widely used worldwide
MySpace, Twitter and LinkedIn being the most widely used in North America
Nexopia (mostly in Canada)
Bebo, Hi5, StudiVZ (mostly in Germany)
Decayenne, Tagged, XING, Badoo and Skyrock in parts of Europe
Orkut and Hi5 in South America and Central America
Friendster, Multiply, Orkut, Wretch, Xiaonei and Cyworld in Asia and the Pacific Islands

Source: http://en.wikipedia.org/wiki/Social_network_service

Blogging

We created Blogger to give you an easy way to share your thoughts

About current events
What's going on in your life
Anything else you'd care to discuss with the world.

We've developed a host of features to make blogging as simple and effective as possible.

Where?
How to respond/apply?
Job Opportunities

Job opportunities … Where to find?

Formal email
Be honest
Be sharp and to the point
Scale your skills
Update your accounts regularly
Personal photo if needed

“Career” section on business websites
Recruitment Sites
Seek
Subscribe
Build my CV
Social network websites
FACEBOOK Groups
LINKEDIN Groups

How to respond/apply to a job ad?

Make sure you know exactly what the company needs.
Prepare samples of your work but don't overdo it.
When sending digital files, keep them fairly simple
Always include a proper cover letter

Once you've found out about a job or project opportunity, you will want to do everything you can to respond appropriately.
To: company@domain.com (one per message)
Subject: Fresh Graduate Communication Engineering CV
Message: Write an email message to the HR department including the hottest tips about you … ZERO ERRORS
Attachment: Your_Name_CV.doc

Your email respond to a job ad
A good greeting (try to be personal)
Use the appropriate name and title
Use a good substitute i.e. Dear Hiring Manager, Design Professional, Human Resource Specialist
Avoid the "Dear Madam / Sir" syndrome
Why you are contacting them
Where/how you got their information
What you are (student, junior/senior designer, etc.)
Where you go to school or where you currently work
What you are doing there (studying, working as an intern, whatever)
Why you want to work for them in particular (you feel their design work is the best, they specialize in the field you want to get into, use other information you found out about them in step 1)
What you hope to get out of working with them (better insight into the field, etc.)That you are eager to relocate to their city (if applicable)
How they can contact you

LEADING & SURVIVING
Business eMarketing

Online Existence
Clear, Correct, Consistent website (3C)
Exists in top search results in search engines (Search Engines)
My link exists in other websites (Links exchange & Listing)
Online Advertising (Banners & Ad words)

Clear, Correct & Consistent
Business Website

Your business website
Clear and cleaned design
Easy to navigate
Optimized in load time
Menu with max 7 choices
Browser cross compatible & error free

People are not visiting my website…
Why?

Load Time
If your visitor does not see anything of his interest on the page within the first 3 seconds, 99% of them have already left …
(Loading Time 3 second law)

Internet Standards
Browser Compatibility
Site integrity

Broken links
Misspellings
Forgotten item
Renamed item
Lost item
Corrupted item

Still UNKNOWN?
Drive Traffic to your website

Marketing Channels
Search Engines 81 %
Links exchange 59 %
Word of mouth 57 %
Magazine 52 %
TV 48 %
Guessed the address 42 %
Bulk e-mail 39 %
National newspaper 37 %
Banner Ads 21 %
Radio 19 %
local newspaper 17 %
Billboard /poster 12 %
Direct mail 10 %
Source Forrester research] by By: Eng. Ahmed Sabry | IT Vision

Definition & Search Elements
Knowhow of Search Engines
Selecting Winning Keywords
Search Engines

Search Elements
Page Title
Page Content
Images Text (Alt tags)
Meta Data (Description & Words)

Knowhow …
Select best Key search Phrase (Keywords) – 1 Day
Prepare your site with those keywords (Optimization) – 15 Days
Submit your site to major search engines (Submission) – 7 Days
Monitor your rank with targeted keywords on search engines (Ranking report) – 60 Days

Selecting Winning Keywords
Database of searches
Suggest keywords combinations
Keyword Competing
Same meaning keywords

Links exchange

Links exchange
The main reason is to drive traffic to your site. When used correctly link trading can increase your number of visitors by the thousands. There are three main effects of having a lot of links out on the Internet pointing to your site.
People will see the link to your site and click on it while browsing through your link partner’s web sites.
Search engines will rank your site higher if you have high link popularity. Which means your site will show up on top and not on the bottom of the search results.
Many search engines use what is called "Spiders" to crawl the internet and index new and updated old web site. Your site will be listed quicker and it will be revisited more often.

Sherif Kandil
Sherif_Kandil@link.net
+2 010 660 77 69