Digital and Social Media Manager


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My job is making stuff happen in a digital world and as most digital managers, I know enough about Photoshop and HTML. My role as a Digital Marketing and Social Media Manager is to bring teams together and develop, manage and measure a wide range of digital marketing activities to achieve the business goals and objectives. I am organized, love tracking details and have the ability to speak and understand the languages of the different departments and agencies to create clarity. I work with clients who themselves aren’t entirely sure what they want, need, and more often than not, had no idea how much things should cost or how long it should take. Feel free to contact me +201069998371 or مدير تسويق إلكتروني / رقمي خبرة في محركات البحث تحليلات | الشبكات الاجتماعية | إدارة مواقع | حملات إعلانية

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Digital and Social Media Manager

  1. 1. SHERIF KANDIL +2 010 6999 8371 Heliopolis, Cairo, Egypt Skype: SHERIFKANDIL Digital Marketing Manager • 11+ years of experience in online marketing with creative team leadership & project management skills. • Develop, manage and measure marketing campaigns/programs. • Skilled in developing and performing targeted online marketing strategies within the business goals and objectives. • Experience in SEO, SEM, Web Analytics, Online Content Management, Social Media Marketing, Online Display Advertising and management of Web Design & Development • Expertise in communicating with developers, designers and global/local web agencies to lead web projects. Professional Experience 11/2014 – Present Misr El Kheir Foundation – Cairo, Egypt Misr El Kheir Foundation (MEK) is a non-profit development institution established in2007 with the objective of developing the Egyptian individual in a comprehensive manner. Five key areas have been selected for human development namely: Health, Education, Scientific Research, Social Solidarity and Aspects of Life. Digital Marketing Manager • Plan and manage digital marketing campaigns to raise brand awareness and fund from various audiences across multiple digital channels. • Responsible for planning and budgetary control of all digital marketing activities. • Integrate with all parts of MEK (Agencies and internal teams) to align campaigns’ lunching and events' coverage in addition to the production of the marketing material. • Analyze digital marketing plans and performance using KPI’s • Manage external agencies and ensure digital marketing budgets are met. • Develop affiliate digital marketing programs • Oversee the social media strategy for MEK and ensuring that approaches to social media are relevant and appropriate for each medium. • Plan and manage social media campaigns that stimulate traffic, increase brand awareness and drive qualified leads. • Develop strategies to drive online traffic to MEK website. • Participate in identifying website enhancements based on current trends/competitors; influence the creative vision for new areas of the website. • Identify trends and insights, and optimize spend and performance based on the insights. 11/2009 – 11/2014 Freelancer Digital Marketing Manager • Coach and help new startups and small businesses to develop their idea, clear their assumption and enter the market. • Design, develop, discuss and suggest the best online advertising and marketing solutions with clients in order to match their expectations meet their needs and maintain a strong relationship with them. • Initiate and manage Social Medias such as Facebook, Twitter, Google+, Youtube, Linkedin, blogs etc in order to promote and drive more traffic to their website. • Regular maintenance and updates of websites' content, using CMS platforms as well as amending HTML codes. • Manage the development and launch of new websites, including the management of web developers and graphic designers. • Manage program budget to maximize impact of various online initiatives. Page | 1
  2. 2. • Ensure that operations are running smoothly, clients are satisfied and funds are being spent properly • Produce the final report of the campaign and present the results to the clients. 07/2007 – 02/2013 SETTEC – Cairo, Egypt One of the biggest training & HSE Consultancy firms in Egypt & Arab World in addition to its wide range of online marketing services offered in the market. Senior Online Marketing Manager • Manage the development and implementation of online marketing activities. • Implement strategies for website development and traffic growth. • Manage and work with a cross-functional team of developers, content editors, online marketers and designers to successfully execute the online strategies. • Develop & coordinate engaging promotions, stories, or concepts around our business that will spark social networks, including but not limited to Google+, Facebook, Twitter, Linkedin, MySpace, YouTube and others • Website Management: make sure of its operational, ongoing promotion, technical maintenance, visits activity reports and content management & updating. • SEO to improve visibility, brand recognition, and website traffic by achieving organic rankings in search engines for the keyword phrases most popularly searched by our target audience • Monitor performance and web site traffic against plans and recommend and implement changes as necessary to ensure that targets are achieved using Google Analytics and other tools. • Provided weekly and monthly reports on the performance of online campaigns • Worked closely with sales team to continuously measure clients' feedback • Provide regular feedback on competitive activities and recommend any necessary response 09/2006 – 06/2007 MINISTRY OF TOURISM (MOT) – Muscat, Sultanate of Oman Oman built momentum for its tourism and hospitality with the opening new national attractions and a record number of leisure and travel properties and services that are managed by the ministry. - Online Marketing Team Leader • Prepare and follow up a kick-off online market plan with a budget of $2M for branding and promoting tourism in Oman through its official portal in coordination with all representative offices, embassies, and related parties in all targeted countries • Analyze website traffic, and recommend new marketing channels • Tracking and evaluation of marketing initiatives • Communicate and coordinate with MoT directors, representative offices, embassies, and related parties for the portal content • Worked closely with the Marketing DG to drive awareness of the portal existence through different local and international representative offices. • Liaise with portal development company in Oman on issues and technical initiative. • Lead a team of 3 members, including creative designer, Java developer and ASP & PHP developer. • Present Oman Digital in Oman's biggest annual IT and telecom show, 'COMEX', that took place for the first time in 2007 under the auspices of the Information Technology Authority (ITA) 04/2005 – 08/2006 Advanced Technology Solutions International - Business Development Manager 12/2002 – 03/2005 SETTEC - IT & Online Marketing 09/2001 – 11/2002 Page | 2
  3. 3. TTPC Unit, Faculty of Engineering, Ain Shams University Database Administrator & Developer Education • University of Modern Sciences & Arts (MSA), Egypt Bachelor degree in Computer Sciences & Software Engineering, 2001 • Kuwait English School (KES) [University of Cambridge International Examinations], Kuwait IGCSE (The International General Certificate of Secondary Education), 1995 Personal Highlights • Date of birth: 21/05/1979 • Nationality: Egyptian • Military status: Exempted • Marital status: Married with one kid (birth date: 11/04/2008) • Languages: − English: Professional working proficiency − Arabic: Mother Tongue • Attended: − Train the trainer from SETTEC in 2009 − Email Deliverability 2009 from LYRIS in 2009 − E-Marketing Arts Conference and Workshop, 2009 − Federal Trade Commission Seminar on Advertising from U.S. Federal Trade Commission in 2008 • For managers and colleagues recommendations, please visit References on Request  Available for Relocation Page | 3