Brand Strategy recommendation for Volvo C30 to target 18-28 year olds.

1. Lindsay Mason!
Naz Isik!
Sheridan Sands!
Tawnie Vargas!
Meghan Washburn

2. The big idea!

5. An Integrated
approach to
posi1on the c30
as an exci1ng
car that will get
a7en1on.
strategy!

7. .com
website!

11. Points!

13. the race!

18. Advertising!

24. Direct Mail!

25. Too bad you’re not 2 inches tall.
test
drive
the
Volvo
c30
5000! pts
earn
Register to play at c30attention.com!

27. Features!

30. JOIN TH
E GREAT
RACE TO C30
Hope
You L
DAY!
ike
d The
Atten
tion!