Personera: A Personalized Products Platform for Brands on Facebook

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Presentation given at PODi AppForum 2011. Explains Personera's innovative platform and market opportunity. Personera allows brands on Facebook to offer personalized merchandise such as calendars, cards and photobooks to directly to their social media communities via their Fan Pages.

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Personera: A Personalized Products Platform for Brands on Facebook

  1. 1. Personera: Print meets the Social Network
  2. 2. The Facebook Opportunity <ul><li>600m global users </li></ul><ul><li>50% login daily </li></ul><ul><li>Connected to </li></ul><ul><li>80 pages, groups, </li></ul><ul><li>events </li></ul><ul><li>>50% aged 18-34 </li></ul><ul><li>Majority female </li></ul><ul><li>Transact online </li></ul><ul><li>Age </li></ul><ul><li>Gender </li></ul><ul><li>Friends’ info </li></ul><ul><li>Interests </li></ul><ul><li>5-10B photos uploaded monthly </li></ul><ul><li>Largest photo DB </li></ul><ul><li>Social, memories </li></ul>
  3. 3. <ul><li>Big themes: Music, Movies, Sports, Celebrities, </li></ul><ul><li>Consumer Brands, Interests </li></ul>Brands and Facebook
  4. 4. Personera : A personalized products platform for brands on Facebook.
  5. 5. The Bright Idea <ul><li>Combining the best of Brand and Facebook user content </li></ul>
  6. 7. How It Works
  7. 8. Application Demo
  8. 9. Stakeholder Value <ul><li>Get a one-of-a-kind personalized product </li></ul><ul><li>Under 5 minutes to create an order </li></ul><ul><li>Free or cheaper digital versions </li></ul><ul><li>Monetize social network fan page </li></ul><ul><li>Delight community with unique products </li></ul><ul><li>No risk or up-front costs </li></ul><ul><li>Resell solution to own clients </li></ul><ul><li>Earn revenue share, generate print volume </li></ul><ul><li>No implementation overhead (web-based) </li></ul><ul><li>Join Personera’s printer network </li></ul>
  9. 10. Technology <ul><li>Cloud-based, Software as a Service </li></ul><ul><li>Dual innovation in Facebook apps and Variable Data Publishing (VDP) </li></ul><ul><li>PPML (Personalized Print Markup Language) based product creation and production workflow </li></ul><ul><li>Patents pending </li></ul>
  10. 11. Global Production <ul><li>Distributed global production via a network of PSPs </li></ul>
  11. 12. Calendars
  12. 13. Planners
  13. 14. Photobooks
  14. 15. Cards, Posters
  15. 16. Drive thy business or it will drive thee. – Benjamin Franklin, Printer
  16. 17. <ul><li>Sheraan Amod </li></ul><ul><li>CEO, Personera </li></ul><ul><li>http://personera.com </li></ul><ul><li> sheraan@personera.com </li></ul><ul><li>+1.415.519.1225 </li></ul><ul><li>@sheraan </li></ul><ul><li> http://facebook.com/sheraan </li></ul><ul><li> http://linkedin.com/in/sheraan </li></ul><ul><li>Blog: http://sheraan.com </li></ul>

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