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CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
CASIO-ZJU watch workshop final report
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CASIO-ZJU watch workshop final report

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CASIO-ZJU watch workshop final report

CASIO-ZJU watch workshop final report

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  • 1. Project  Process   User  Survey   用户调查     User  Information  Table  •   目标用户群信息表          Product  Concept  •   提出商品理念         Check  and  Amend  Concept  •   理念的验证和修改         •  Market  Positioning        市场定位   •  Questionnaire        问卷调查   •  Trend  Keywords        趋势关键词     Product  Concept   产品理念设定     Design   设计工作     •  Design  Concept          设计理念   •  Design  Purpose        设计意图   •  Sketch        草图       Survey  Report  •   调查报告         Concept  Report  •   理念报告         3D  Model  •   构想示意图         Presentation   成果演示    
  • 2. 调研一:市场定位   MARKETPOSITION
  • 3. TED   有一档风靡全球的电视节目叫TED   T:  Technology,  E:  Entertainment,  D:  Design   因为这是改变世界的思想力   我们的产品更加需要这些元素   技术是创新的原动力   娱乐是创新的目的   设计是创新的手段   所以我们将TED作为我们初步市场定位的依据   Technology  -------High    quality—Effective,  Traditional—Future                                                                                      高品质—经济,传统—未来   Entertainment  ----Passionate—Slow,  SOLO—Public  fun                                                                                      激情—舒缓,独乐乐—众乐乐   Design  ------------Popular—Individual,  Classical—Vanguard                                                                                        大众—个性,经典—前卫    
  • 4. Data   Analysis  
  • 5. Objects          Technology   High Quality Function   targeted   功能针对 性强     High   quality   Powerful   高品质   功能强大     ELEC   device   电子设备     Future Traditional Low   technology   Traditional   element     低科技   传统元素应用     Little  creative   Low   technology   小创意   低科技   Effective
  • 6. Objects          Entertainment   Passional ELEC   device   电子设备      Board   Game   wacky   桌游  搞怪   Public Fun SOLO DIY   Gentle   and  quiet   DIY   文静     Leisurely
  • 7. Objects          Design   Popular Function   design   功能设计   concise   简约   Classical Chinese   classical   elements   中国经典元 素   Color  bright   Shape   innovation   颜色鲜亮   外形创新   Individual Vanguard
  • 8. Clothing          Technology   High Quality Traditional Technology   科技的发展   Function   targeted   功能针对性 强   Future Casual   随性的   Effective
  • 9. Clothing          Entertainment   Passional Wacky   Street   snap   搞怪的   街拍潮流    Individual   彰显个性的   Public Fun SOLO Casual   随性的   Leisurely
  • 10. Clothing          Design   Popular Concise   简约   Vanguard Classical Street  SNAP   high   fashion   街拍的   Classical   elements   经典元素   Individual
  • 11. Watch          Technology   High Quality   High   quality   Powerful   高品质   功能强大     Traditional Little   creative   小创意   Function   targeted   功能针对性强   Effective Future
  • 12. Watch          Entertainment   Passional  Individual   彰显个性的   Special   element   特别的元素   Public Fun SOLO Leisurely
  • 13. Watch          Design   Popular concise   简约   Vanguard Classical 品牌经典元素   Classical   element   Individual   Design   个性的设计   Individual
  • 14. Objects          Overall   情感设计   Emotional   Design   Innocence   童趣的  
  • 15. Clothing          Overall   Classical   elements   经典元素   Functional   Decoration   功能与装饰   Smart  Casual   得体的  
  • 16. Watch          Overall   Colorful   色彩缤纷的   MulitFunctional   多功能的   Classical   elements   经典元素  
  • 17. Watch-Persona� 商务人士   Business   man   职场女性   Office   Lady   潮男潮女   Trendy  Youth  
  • 18. Conclusion  
  • 19. 调研三:趋势关键词   TRENDKEYWORDS
  • 20. 公共自行车,低碳出行 轻量包装,利于回收 慢生活,茶馆 Values 价值观:年轻人群中日渐高涨的新价值观 及事物的思考方式   裸婚盛行 瑜伽,健康生活 使用再生纸,环保意识加强 蜗居,温馨空间
  • 21.                            iphone盛行 社交网络风靡全国 二维码开始流行 相亲节目火爆 各种App软件爆发式增长 喜欢与陌生人交流 Product/ Service 云计算运用广泛 物品/服务:年轻人群中有 高支持率的新产品及服务 等信息   网购风潮
  • 22. 星巴克经常爆满 得到追捧 快速消费品时尚在中国                                                中国传统手工艺的创新 众乐乐的桌游流行起来 中性风 Popular 流行信息:年轻人群中流行的 各种时尚流行信息   满街都是黑框眼镜 新流行起来 喜欢与众不同 个性铆钉 便宜的价格也能买到好设计的产 品                        Metro风格随着Windows  流行起来 MUJI在中国受到欢迎 回力重
  • 23. 用合理的价格能买到优秀的产品,穷人富人 都能买到,人人平等。The  affordable   price  can  experience  excellent   products,  no  ma>er  rich  and   poor  .everyone  is  equal   渴望与众不同和被人关注。   Eager  for  out  of  the  ordinary,  and   be  concerned  about   渴望与人交流。   Like  to  communicate  with  the   outside  world,  daHng   健康生活的观念盛行。   Advocate  natural  health  life     喜欢隐藏自己,喜欢八卦。   Love  to  hide  myself,  but  to  gossip   about  others   Invisible隐身  
  • 24. T Technology   Ipad   Nike+iphone   big  screen   3D  interacHon   Kinect   Casio  TR-­‐150   Panasonic  GF3,       E Entertainment   最炫民族风The  Coolest  Ethnic  Trend   穿越剧Traversing  drama    草根明星Grassroots  star   恶搞Kuso   创业精神Entrepreneurship   Starbucks,  Costa,  Pizzahut   KFC,  Mcdonalds   Renren,  QQ,  Weibo,   groupon,Taobao   D Design   iphone,  MUJI,  IKEA   ZARA,  H&M,  UNIQLO,   SEPHORA      
  • 25. Conclusion   Exaggerated   Show   Yourself   Unique   Simplicity     Interaction     Distinctive   Fast   Fashion   DIY   Half   Design   Colorful  
  • 26. 产品理念设定   PRODUCTCONCEPT
  • 27. Watch-Persona 潮男潮女   Trendy  Youth  
  • 28. 裸感清新 裸色是如梦似幻的清新。此款MORI系列手表是小清新和森 女的时尚首选。搭配不同的DIY穿戴方式,使您马上变成独 一无二的设计大师。
  • 29. MEMBERS LIU  Yi  刘奕   Team  Leader   Master  Candidate   Industrial  Design   www.easonliu.com   liuyi027@foxmail.com       SHEN  Yuebo  沈月波     Master  Candidate   Industrial  Design   www.yuebo.me   shenyuebo@gmail.com       SHAO  Shiyi  邵诗怡     Master  Candidate   Industrial  Design   www.shiyi.me   cissyshao3@gmail.com             QIU  Yiwu  邱懿武     Master  Candidate   Industrial  Design   www.qiuyiwu.com   qiuyiwu@vip.qq.com         CHEN  Yaping  陈亚萍     YE  Feng  叶风           Master  Candidate   Industrial  Design   402523222@qq.com   Junior   Industrial  Design   fengyejiawei@vip.qq.com   ZHOU  Aobo  周奥博     Junior   Industrial  Design   384515071@qq.com  
  • 30. Thanks   2012.8.27  

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