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  • 1. Wireless Broadband Alliance Enabling Seamless Wi-Fi Experience WBA Overview 2010 November Copyright © 2010, Wireless Broadband Alliance. All rights reserved. 1
  • 2. Public Wi-Fi & Mobile Data With the explosive growth in global data traffic, adoption of Wi-Fi enabled devices and widespread availability of Wi-Fi networks, the operators around the world are pursuing strategies to deliver seamless Wi-Fi connectivity as part of their service mix and leveraging 3G Data Offload for network optimization. Copyright © 2010, Wireless Broadband Alliance. All rights reserved. 2
  • 3. About WBA WBA was founded in 2003 by a unique mix of Wi-Fi, mobile and broadband network operators who viewed public Wi-Fi as a strategic complement to other networks (3G/UMTS, CDMA, WiMAX, Cable, xDSL etc). Vendor/Ecosystem Partners Network Operators WBA retains a strong operator heritage but its membership is open to all ecosystem partners interested in enabling seamless Wi-Fi experience across technology, devices and networks for the benefit of end-customers. Copyright © 2010, Wireless Broadband Alliance. All rights reserved. 3
  • 4. WBA: Mission & Objectives  Facilitate adoption of Wi-Fi enabled services through improvements in user experience, interoperability and service delivery across technologies, devices and networks. Objectives of WBA Ensure that all WBA activities bring benefits to end-customers while:  Providing an open forum to Operators & Technology Partners for developing enablers, facilitating technical trials and roaming and creating opportunities to engage ecosystem and share learning.  Cooperate with Industry Forums & Bodies to harmonize technical specifications necessary for the seamless Wi-Fi experience across technologies, devices and networks through liaison and collaboration  Provide Media, Analysts and Regulators independent expert views and commentary on existing and emergent issues concerning the Wi- Fi enabled services and growth of the industry  Enable End-users a smooth, consistent and quality Wi-Fi experience Copyright © 2010, Wireless Broadband Alliance. All rights reserved. 4
  • 5. WBA Members: Global Network Coverage Netherlands France Germany UK Switzerland Korea Italy USA Portugal Turkey Japan Spain Hong Kong UAE India Thailand Malaysia Singapore South Indonesia America Australia New Zealand Global footprint of 180,000 + hotspots Collective user base of 350 million+ subscribers Copyright © 2010, Wireless Broadband Alliance. All rights reserved.
  • 6. WBA Members: Global Technology Players Copyright © 2010, Wireless Broadband Alliance. All rights reserved. 6
  • 7. Unique Expert Group WBA & its members have a significant collective expertise in deploying & integrating Wi-Fi services across technologies, devices and operators to enable a seamless/ubiquitous wireless broadband experience Copyright © 2010, Wireless Broadband Alliance. All rights reserved. 7
  • 8. WBA Work-Areas & Activities • Host dialogue forums, workshops, market update sessions, networking events etc during WBA RTs 1 Share Learning • Publish whitepapers, case studies, success stories, newsletters etc periodically • Conduct online briefings/market updates in between the WBA Roundtable Conferences 2 Engage Ecosystem • Establish liaisons with other industry forums and facilitate joint working group and Board-to-Board meetings • Evangelize public Wi-Fi through media/PR activities, industry conferences, roadshows etc • New member recruitment drive 3 Develop Enablers • Frameworks, Guidelines, Best Practices, Specifications (e.g. WRIX – i, d, f, l ; WISPr 2.0; User Experience Guidelines for Smartphones*, New charging models* etc.) • Global Hotspot Directory, Logo etc 4 Conduct Trials • Technical/Pre-Commercial Trials (e.g. EAP over WISPr 2.0 Trial*) • WBA Global Roaming Project 5 Facilitate Roaming • 1-on-1 Meeting s (e.g. for bilateral roaming etc) • Member Roaming Pack * Work-in-progress • Roaming Compliancy Check-List* Copyright © 2010, Wireless Broadband Alliance. All rights reserved. 8
  • 9. Developing Enablers Facilitating development of various enablers required for stitching together a seamless Wi-Fi experience on an end-to-end basis across technologies, devices and networks. Copyright © 2010, Wireless Broadband Alliance. All rights reserved. 9
  • 10. Key Enablers from WBA Copyright © 2010, Wireless Broadband Alliance. All rights reserved.
  • 11. WBA Membership Opportunity Copyright © 2010, Wireless Broadband Alliance. All rights reserved. 11
  • 12. Why Join WBA Copyright © 2010, Wireless Broadband Alliance. All rights reserved. 12
  • 13. WBA Membership Categories Principal Member General Member Group Member Partner Affiliate Member Partner Must satisfy the same Must be a Must be affiliate Must be an industry Must be an industry requirements as applied for telecommunications company of an player with interest player with interest the General Members; and operator; and existing Principal in the activities of in the growth of also get elected by other Member or General the Alliance; AND wireless broadband General Members to join is able to bring Member of WBA business; AND the Board of WBA as per additional wireless and have an ability Must be willing to the provisions given in the broadband coverage and to enter into or support WBA’s Must be willing to Articles & Rules of the end-users to the facilitate bilateral objectives. support WBA’s alliance (WBA) Members of the contracts objectives. Company; and Must be able to has the ability to enter support WBA user into or facilitate experience bilateral contracts with requirements for other member operators roaming of the Company. implementation Copyright © 2010, Wireless Broadband Alliance. All rights reserved. 13
  • 14. Rights and Obligations Copyright © 2010, Wireless Broadband Alliance. All rights reserved.
  • 15. Potential Collaborations  WBA is here to SHARE & have a DIALOGUE – Our expertise, capabilities, lessons learnt, work areas  WBA is here to ENGAGE ecosystem partners – Collaborate to improve end-user experience and create “enabler” to grow the public Wi-Fi together  WBA invites you PARTICIPATE & JOIN hands – To participate in WBA industry cooperation projects • WBA PMO: bhawaniprasad@wballiance.net – To discuss membership participation opportunities • WBA Secretariat: alicelai@wballiance.net Copyright © 2010, Wireless Broadband Alliance. All rights reserved. 15
  • 16. Thank You! Additional Information Please Contact Alice Lai WBA Secretariat & Membership Services Wireless Broadband Alliance alicelai@wballiance.net Tel: : +852 9250 8389 www.wballiance.net Let’s Grow The Market Together! Copyright © 2010, Wireless Broadband Alliance. All rights reserved.