O.P.E.N ? Stomp On - Demand Personal Snap and Post All kinds of postsOnline or Email or Mobile App Pride to be a ‘journalist’ Engaging Networked Everyone can post Comments section Largely unmoderated Discussion Mood Meter
Good. Bad. Introduction User generated contents, anonymous Minimal interference by administratorSource of potential newsworthy information Pressure on enterprises, society Credible? Responsible? Truthful? Really free for all user generated content?
Philips’ Bear Stomp ‘Here’s the scoop, the marketing idea was to have a man and his son driving along Ulu Pandan Road. They notice something strange at the bus stop and take a video of it with a handphone.After the bear catches sight of the man and his son, the bear heads their way and the man and his son drive away in fear. At the end oft the video, the man says, “ It was a close shave”This tagline is supposed to be a marketing line for the ‘Philips SensoTouch 3D shaver’.
Philips’ Bear Impact Account to public for their actions Discontent from public communitiesNo rights in moderation of comments by public Aﬀect Philip’s reputation
Conclusion StompStomp may not eﬀective for direct marketing Faux blog - bad PR, bad publicity Stomp more idea as a PR tool