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ciaran, patrizia and anakaisa's game concept


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final exercise work

final exercise work

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  • 1. Marketing Ass
  • 2. Marketing Ass Brad is a Marketing Executive at ‘WeSellCrap Inc’ He’s eager to the point of desperation to get a seat on the company board. He’ll flatter & befriend allies, yet ruthlessly sacrifice them as soon as they become a liability to his ambitions. A mobile shooter game with a twist, forget the bullets, your weapons are slick marketing-speak & deadly boardroom politics. A game exploring the fine corporate line between confidence & fear, shamelessness & shame.
  • 3. You control Brad in his efforts to climb the Corporate Ladder
  • 4. Key Features • Various levels of play • Low intensity play - office politics - try to be the most popular with the most popular & powerful colleagues - casual minigames • High intensity play - marketing meetings - competing with other characters for the boss’s favour • Bonus levels - aiming kisses at the boss’s ass - elbow others out of your way
  • 5. Pep Talk Improve your Popularity amongst your Team Try to fathom the complex group dynamics
  • 6. Genre • Simple point and click shooter game • Concept started off as an FPS (first person shooter) with a twist • Entertaining, Humorous & Satisfying • Educational - there are some morals in there somewhere
  • 7. Platform • Open issue - platform undecided - current prototype favourites are: • Mobile - casual fun on the go! • simple single-button interaction or push-the-right-button interaction • Web for less spectacular but more customisable experience • simple point and click interaction • sell to big companies $$$
  • 8. Key Mechanics • Keep the rhythm (like Guitar Hero or Ratchet & Clank alien level) • Keep various rhythms, and prioritise most important for your needs • Agree with the boss before others • Be quick to agree with or interrupt your opponent’s rhythm and take back the spotlight • Hidden information - know other characters’ corporate status but not your own - assess yourself
  • 9. Stun your Opponent Keep the rhythm, time clicks with the ‘blahs’ and turn your sharp worded wit on Mr.Smug
  • 10. Stun your Opponent Your words decimate him Mr.Smug loses his hold on his allies
  • 11. Stun your Opponent Victory is yours! Mr.Smug’s allies now respect & fear you!
  • 12. Concerns • Careful targeting of audience & localisation • Such a game would be unacceptable in some countries & for some cultures • Interaction & game mechanics would have to be modified for different cultures - for Far East cultures the interaction would have to be more subtle and handled with respect
  • 13. More Possibilities • What other type of levels could be part of this game: • The sales pitch • The Reward
  • 14. Sales Talk Convince the WeSellCrap Inc. Management they need your ideas
  • 15. The Hard Sell As you Level Up things get tougher
  • 16. It was Worth It! The boardroom seat is yours! but you’re not yet the CEO....